March 16th, 2009
We focused our analysis on separate products in our past articles:
Diamond Dropshippers
Jigsaw Puzzle Drop Shippers
Coffee Dropship
Feng Shui Drop Ship
Diaper Bags Dropshipper
We also follow dropship sites that come on sale so that we could discover profitable markets and products, a few recent case studies include:
Anime Dropshippers
Playstation Dropshipper
Pool Products Dropshipper
Basket Dropshipper
Dash Kits Auto Accessory Dropshipper
Men Apparel Dropshipper
Waterproof Photo/ Video Housings Dropshipper
There is another way to discover products to profitably dropship and combine the results of the research with the offers that come from the top product sourcing channels available on the market – research based on the brand. Brands rule the world – we need just find a brand perfect for our dropship business.
We chose Oakley for our test analysis:
Decades of Oakley innovation have been awarded more than 540 patents that elevate physics to the level of art. Technologies transcend sports to enhance the lives of consumers, and more than 110 countries now enjoy a full array of market-leading products including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories. These products represent our commitment to excellence — a passion that redefines what is possible for those who defy their own limits.
Premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories – perfect products for online business mixed with top quality and brand recognition.
Demand is steadily high over years
Rising searches
Breakout |
|
Breakout |
|
+1150% |
|
+600% |
|
+120% |
|
+110% |
|
+90% |
|
+80% |
|
+60% |
|
+50% |
Another step for demand research – let’s see what keyword research tool has to say about our Oakley dropship idea:
KEI |
|||
1556 |
12535 |
0 |
|
1543 |
12430 |
0.08 |
|
594 |
4785 |
0.66 |
|
333 |
2683 |
0.06 |
|
320 |
2578 |
1.54 |
|
297 |
2393 |
|
|
295 |
2376 |
|
|
230 |
1853 |
|
|
209 |
1684 |
|
|
185 |
1490 |
|
|
184 |
1482 |
|
|
180 |
1450 |
|
|
180 |
1450 |
|
|
170 |
1369 |
|
|
159 |
1281 |
|
|
149 |
1200 |
0.09 |
|
135 |
1088 |
|
|
132 |
1063 |
|
|
132 |
1063 |
|
|
126 |
1015 |
|
Many keywords searched, but I should admit that competition is tough.
Remember to check popular products on eBay
The above few steps take 2-3 minutes, but you get some idea about demand. KEI indicator helps to get and idea about competition. Take one more step and browse Google top results to see who is in Google top 10 for 5-10 keywords – any chance to get there if you choose to develop an online store? Now we are aware of the competition.
OK, time to make some conclusions. I hope you have got the idea of analyzing products to dropship by brand.
I do not think I will try Oakley dropship right away – I would continue research comparing Oakley products pricing available from dropship merchants, do some eBay testing, get into the know of Oakley products – and then make a decision.