February 11th, 2008
In our wholesale database we include only trustworthy suppliers because we want our customers (read: you) to know that their money are not wasted and they get the service they pay for. Nevertheless, sometime happens that a wholesale supplier asks to be excluded from our list. As all our wholesalers are genuine one and no middlemen are included on the list, we don’t want to lose suppliers, neither do you. Why? Because a lot of our suppliers sell unique goods that you won’t be able to find anywhere else on the Internet.
Let’s find out why suppliers sometimes ask us to exclude them from our directory. In order to do this, let me show an average supplier’s point of view.
First of all they consider is to be brilliant to be in our database. As out database is free for suppliers they are happy to collaborate with us and constantly get new customers with the help of out list.
We get a lot of mail and calls from such suppliers. They tell us that the database is a good solution for their business and we are happy to see them (and thus you) satisfied. But there is one thing that you have to understand. As long as they get new clients, they get a lot of extra sign-ups from new members (that come via our database).
For a wholesaler new sign-ups mean a lot of extra paperwork. As a rule, their business is organized in the way they have to register each new member and process all his account information. Just imagine, the wholesaler has to check your name, Tax ID etc. It takes time and again paperwork. So you can now imagine how much time and energy each wholesaler has to invest into any member.
As a matter of fact, only 10% of new users will ever make business with the supplier. User’s behavior looks like that: he comes to the database and starts to sign-up new accounts like a maniac. He thinks: the more the better. Later on he realizes that only a few of the accounts will be ever used, so we understand that, as well as the suppliers. So now you see that almost 90% of all accounts are idle.
In fact, as everyone knows this, the suppliers are used to this kind of thing: it is just a normal business procedure, when a client chooses the best offers for him.
The problem is different: a lot of members even don’t bother to read the instructions of setting up a new account.
Some people don’t read the instructions and call the supplier at once or write an e-mail. Users want everything done for them in a matter of seconds, and when they don’t get the impossible they start writing angry letters. Such a thing is very frustrating for a supplier. They simply cannot process dozens of emails in a few seconds.
So, if you want to sign-up a new account with a wholesale supplier, read and remember these few simple rules:
- Attentively read what is written on the pages of the site. As a rule, you will find all the necessary information in the sections like “help” or “support.” Do it before writing emails or calling the service with questions.
- Be patient. Big business takes time. The more serious the company is the more time it takes to come to an agreement with it.
- Don’t find shortcuts to progress. As a matter of fact people hate other people getting to the front of the line by constantly calling and demanding. Why don’t you think that you are smarter than other people?