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    What is hot with website publishers?
       October 13th, 2006

    New ideas. I am always short of new and good ideas for my current projects or for launching new ones. Every day I assign 20-30 minutes searching for emerging trends and ideas that might help with my projects. Not always fruitful time, in fact 70-80% is wasted time. When you try to artificially get inspiration it seldom comes. But I think this sort of activity – researching new niches and trends on purpose – is helpful and is likely to pay in the future.

    One of the sources to learn what is hot at this time with other website publishers – this forum

    It is no doubt one of the most popular webmaster forums. It is a respected source of information for thousands and thousands of webmasters worldwide. I do not state that any adv on this page is worth your attention and is a sign of the global online business tendencies, but if you browse the section regularly for a couple of months you will notice those repeating ads that come from various forum members. And it is a sign. The task is to make use of your discoveries before they become mainstream.

    Just a short analysis of the page shows that webmasters are particularly interested in:

    Directory Sites and Half Finished Projects

    YPN Account Wanted – Will Pay $XXXX

    myspace resource script

    Proxy Script

    YPN Account

    YPN Account

    Looking to buy motorcycle & snowmobile sites

    WTB: Webmaster Traffic

    Seeking Formula 1 Racing Forum

    WTB Text Links -PR9’s or PR8’s

    Looking for a site that that makes about $500+ per month

    Web Hosting Directory / Forum / Site – Budget: $3000

    Want to buy adspace using Digitalpoint coop ad network

    WTB: Links, Blog Posts, Signatures Budget: 500$

    Proxy Browser Script Wanted !

    Arcade Scripts Wanted !

    WTB: Sites & Forums with Revenue (Budget: $6,000)

    WTB: Youtube Type Script

    WTB: Entrepreneur (maybe webmaster) forum

    WTB MYSPACE TRAFFIC (Bullentin/Accounts/Banner Space)! (I’m Paying Top Dollar)

    WTB: Small, Old and/or Neglected Sites

    Buy websites producing over 2k/month( net) with good traffic

    WTB: Established Proxy Websites

    - Yahoo! Publisher Network accounts – no surprise as its payouts are much higher than Google’s;

    - Proxy scripts and websites – these websites are extremely popular. As well as mentioned here arcade websites. How they survive with that level of competition? No idea;

    - Established websites with good traffic in miscellaneous niches. Yes, it is hard to start new websites nowadays as you will get just a few visitors, so some webmasters hunt for established websites bargains;

    - Text links from high PR websites are still in demand;

    - MySpace traffic and other MySpace bulletin adv, etc – it looks like this type of marketing still works;

    - Forums are in demand. Yes, it is not an easy task to monetize them, but if they have good traffic (the ones the advertisers search) it is quite easy to maintain them.

    Summary: Yes, these are the conclusions you can easily draw after your first analysis of the page. Are they correct? Just visit the section on a weekly basis to make sure that these things are really hot with webmasters.

    In addition to the mentioned forum section I am a regular user of this section. It is a good place to see what types of websites webmasters run, how they monetize them, how they advertise their websites, how profitable this or that niche might be (for instance, if I browsed this forum a year back I would have never started a music website – it looks like they all get tons of traffic that is next to impossible to monetize. And it takes much time to delete spam that is posted to the forum).

    [tags]website publisher, trends, tendencies, ideas, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

    Monetizing forums with CPM
       October 12th, 2006

    Monetizing forums with CPMYou are allowed to place AdSense code on your forums with no limitations, but the problem is that AdSense (as well as other CPC networks) poorly performs with forums. People visit and participate in forums to discuss things and not to search information.

    Forums are also not doing well with CPA (cost per action) networks - people are not in the mood to buy something when they browse forums.

    The list of adv networks suggests that you should focus on CPM (cost per thousand impressions) networks (plus text link and direct adv sales) – they pay for impressions, not clicks. Exactly what you need – forum visitors can view 5-10 pages or more at one visit to your website.

    But if you read, for instance, ValueClick guidelines you will discover that it is not allowed to use their adv in the forums. And this is a CPM network you can join more or less painlessly. Casale, BurstMedia and TribalFusion (other CPM advertising industry leaders) do not forbid the use of their codes in the forums (as far as I know). But it is much harder to be approved by these networks.

    So, you should search for some second tier CPM networks that will accept your forums. As a result, expect much lower payouts. Try MammaMedia and RightMedia or contact other networks from the list asking if they are willing to accept forums.

    Summary: CPM or any other kind of advertising is good for your forum or website when it is established. Do not spend hours of searching for networks and setting their code if you have low traffic.

    This website also runs a forum on links that is supposed to be a sort of service. But it is ridiculous to place any CPM adv there with its traffic volume.

    [tags]what are best affiliate programs, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

    AdSense for beginners
       October 12th, 2006

    With AdSense as a top earner for most website publishers it makes sense to properly research the potential of the program. It is probably the way to start monetizing any type of website (remember to read the program guidelines as it is not allowed to place AdSense codes on certain website types (adult, pharma, etc).

    No doubt, the best place to start is the official Google guides including heat maps for blogs:

    AdSense for beginners

    And for forums:

    forum heat map.JPG

    With that knowledge it is good to browse tips and tricks of experienced AdSense users. You can find a few e-books for sale, but you can save your money and find the same information available for free.

    The questions to be answered:

    - what ads to place (search box, ad links, ad units)
    - where to place those ads on the page
    - what ad sizes perform better
    - how to blend the ads into your content
    - how to rotate the ads colors
    - how to get rid of free public ads

    A few links that should help you to find the answers:

    AdSense Herbal Remedies – start with this one
    Top 10 AdSense Tricks To Boost Your Commission
    AdSense FAQ
    Google Adsense Secret Tips & Optimization Tricks
    A look inside Google AdSense
    JenSense – Making Sense of Contextual Advertising

    Summary: There are incessant discussions that Google AdSense program is doomed, there are click fraud actions against Google all the time, but it is the easiest and most profitable way to earn money for website publishers available currently.

    Yahoo! Publisher Network offers higher payouts, but the program is in Beta and accepts a limited number of website owners. It has also more strict rules and closes users’ accounts for many reasons.

    You can find more Google AdSense competitors here.

    [tags]adsense, adsense tips and tricks, cpc, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]


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