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    Link building
       June 8th, 2006

    In this post I would like to focus on link popularity issues. No doubt, links are of great importance to site owners and SEO specialists who promote websites of their customers. It is harder and harder to rank well in the search engines with their every major update. One of the ways to change and improve the situation is to constantly work at your link popularity getting more related links of good quality that will refer to your website.

    Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.

    Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index. [wikipedia.org]

    In this post I want to list a few valuable resources that will update you on all recently available techniques to improve your link popularity. Once you are through with them will see that most information is common, but each resource will provide some unique tips that are worthless.

    Link popularity guides:

    Link Building Wiki
    Link Building Guide

    Link popularity blogs (to keep you updated):

    www.jimboykin.com
    www.stuntdubl.com
    www.linkbuildingblog.com

    Link popularity calculator (good if you buy or sell links):

    Link calculator

    This should do for now to help you with improving your search engine visibility and rankings.

    [tags]link popularity, affiliate marketing, google, yahoo, msn, guide, how to, seo, search engine, search engine optimization[/tags]

    Business ideas for selling crafts
       June 8th, 2006

    Business ideas for selling craftsOK, you run a home business of making crafts. You have a good marketplace to sell your crafts (eBay.com), probably you have a site of your own to promote your products. But now and then you think of new business ideas, you wonder: how to expand your crafts business? Are there any new opportunities to market your business our there?

    I would draw your attention to Etsy.com service – Your place to buy and sell all things handmade. Site started back in 2005, but it has gained a considerable visibility and reputation within this short period of time.

    I like their ‘About Etsy’ section – it is short, but informative:

    What: Etsy is an online marketplace for buying and selling all things handmade. Etsy lets you shop by color, place, time and material.

    Where: Rob is in Brooklyn, Jared is in Albuquerque, Haim is in Jersey City and Chris is in Philadelphia.

    When: After several months of planning and building, Etsy was launched on June 18, 2005.

    Why: There are lots of new ideas and technologies opening up new ways to shop online. The big corporate sites like eBay and Amazon seem to be content with a text-only advanced search. We’re here to show the range of possibilities, and just what’s possible.

    Well, I am primarily interested in the process of selling at Etsy.com, so I will explore how it works for sellers. In fact, the entire system works much like eBay.com, so those who know the mechanism of eBay will grasp Etsy basics within a few minutes. Just a few facts that are of interest to potential sellers:

    Selling an Item & Shipping

    Etsy is a venue for you to list your items and for buyers to find them. We do not handle any part of the transaction between you and a buyer. We do, however, facilitate arranging for payment, letting you choose what payment methods you accept, and even handing the transaction off to PayPal® for you. In this sense, we handle this process much like eBay® does.

    Once you sell an item, it is the buyer’s responsibility to pay you, and your responsibility to ship the item as described. Etsy does not offer any fulfillment services for shipping.

    We recommend that you determine an item’s shipping cost before listing it. This way the final sale price may be paid promptly after purchase. Sites like www.ups.com, www.fedex.com and www.usps.com all offer handy online shipping calculators.

    Feedback

    We have a simple feedback system for buyers and sellers to rate each other’s quality of service (positive, neutral and negative, and textual feedback). After you sell an item, we’d appreciate it if you took the time to review your buyers.

    Fees and Billing

    It costs $0.10 per quantity to list an item on Etsy, regardless of the selling price. When you sell an item, there is a flat 3.5% commission fee assessed by Etsy.

    And a few more questions that are important to sellers:

    I’m in Canada, or the UK, or anywhere else in the world besides the US, can I sell on Etsy?
    Yep, as long as you’ve got a valid credit card you can sign up. We’ve got a bunch of non-US sellers in places like
    Singapore, Australia, the UK and Canada. We’re working on making Etsy an even better international marketplace.

    What items can I sell on Etsy?
    You can sell anything that is handmade or, a bit more loosely put, hand-assembled or hand-altered. For example, screen-printed shirts are OK. A custom-built computer is OK, as long as you’re making the case and not buying prefab. Furniture is OK as long as it’s nothing mass-produced (yes, you can use power tools to build it). If human hands put some love into the object, odds are you can sell it on Etsy. Please note: we do allow some non-handmade items in the Supplies & Vintage categories.

    What items can’t I sell on Etsy?
    Anything that is mass-produced or a knock-off. Yes, some of that stuff may be made by hand, but it’s not made in the right spirit. Such items will be unlisted by Etsy admins and listed fees refunded.

    You can sign up for free here

    Welcome to the international niche focused marketplace to sell your crafts!

    [tags]home business, work from home, sell crafts, craft business, etsy, paypal, ebay[/tags]




    Freelance work: not everyone’s way
       June 8th, 2006

    I know freelance job is great when you have work to do. You have regular and happy customers that recommend your services to others or you know the market and can easily get them. Freelance job is great when you know that you will not look for the ways to borrow funds to pay your bills tomorrow.

    Freelance style of life: you are under pressure, all the time. It is not for everyone. Some can stand this pressure, others quit and go back to regular 9-5 office hours. It is a fight that we should win.

    Persons of miscellaneous professions try freelance way of life looking for one thing – freedom. We spend much time of our life at the job and it is a great idea to be free at work. Here are the stories of:

    - freelance artist. I like this comparison: who decided to jump out of the plane of life without a parachute.

    - freelance UK web designer. In the short guide the guy describes the ways (company sites, cold calling, design sites, magazines, recruitment sites and agencies – see the links below) that should help web designers and developers to find projects in their industry. He also lists the links that might be useful for your search.

    Useful web design job links:

    Design sites:
    Newstoday

    37signals

    Magazines:
    Creative Review

    Design Week

    Recruitment sites:
    Chinwag

    the Freelance Forum

    Mad.co.uk

    A few more resources I recommend to check if you need a freelance job:

    www.freelanceworkexchange.com (aff)

    www.elance.com (aff)

    [tags]freelance work, freelance designer, freelance artist, freelance tips, freelance websites[/tags]

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