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    Use eBay market research tools in order to benefit
       June 28th, 2008

    If you are a newcomer at eBay market, you can get a bit puzzled by a variety of questions that you should answer: what to sell, what to charge, how to list an item. Luckily, there are a lot of tools that can help you in this situation. You should use eBay market research because if you have access to eBay data, it will empower you with respect to the market. You shouldn’t try to sell a product without researching it first, it is fraught with bad consequences: you will simply lose your time and money. Moreover, there are some things that you can only learn using market research.

    1. Is there a market for the product, and can I compete in it?
    You can learn the answer to the question looking at the supply and the demand. Most market research tools let you investigate that. Mind that if there is too much supply or not enough demand, you shouldn’t work with this particular product, but start finding another one.

    2. What is the best time to sell the product?

    You are to know that some products are seasonal and these are fairly intuitive. However, sometimes market data surprises greatly, for you can never explain why, for example, black iPods may be sold better than white ones and things like that.

    3. What can I get for the product?

    If you use market research, you will always be aware of the average price people are getting for an item. Knowing the value of different products, you will understand what you will get for the product. Surely, what you need is a good deal, no one has a desire to sell the product which won’t be profitable or will even put you in the red.

    4. How should I list the product?

    Market research tools will tell you what set of optional listing characteristics can bring the best prices for a particular product. You can see which features were used—bold, highlight, gift icon, gallery, etc.—and what final prices they brought. You should take it into consideration when you decide how to list your own items.

    5. Who is the potential buyer of the product?

    Market research tools give you an opportunity to learn the demographics of people who have bought the product you sell: their genders, how old they are and where they are from. Thus, you will know for sure who you’re selling to, and will be able to plan your marketing strategy accordingly. You are to use different techniques depending on the group are targeting at.

    If you use market research tools, you will know the answers to the questions analyzed above. And knowing the answers will give you a chance to benefit at eBay market.

    Another Dropship Fragrance Business Case Study
       June 27th, 2008

    We have just covered the details of another dropship fragrance business and now we have a chance to research the similar case stuffy. Is it a coincidence? Or fragrance and perfume products are online good sellers?

    I think this sort of products fits online business nicely and it good to stock, run and ship.

    One of the promotion techniques offered by the below dropship site owner is e-mail marketing to the list of 20 000 opt-in subscribers. This promotion channel is really powerful, but you should treat it carefully not to be labeled as spammer. The recommendation I can give is to run your list subscription and management with some reputable industry company. A few samples: aweber.com, constantcontact.com. Their rates are affordable and they take care of technical (providing powerful and scalable platform) and legal (properly monitoring subscribers lists) aspects.

    Dropship products sources are listed on this website. Prices are also affordable and most offer freebies – training, forums, etc.

    For more case studies take your time to explore our category.

    And now find the details of drophip fragrance business:

    High Quality Perfume Business For Sale

    Custom Designed Perfume Business Site/w Great Potential!

    URL: www.hotperfumestore.com
    Established: Fri Apr 18 2008
    Page views/month: 1,000
    Monthly Revenue: 50
    Google Pagerank: 22
    Uniques/Month: 500

    Description:

    *Sell high quality perfumes from Top designers

    This site was custom designed, I spent $235 of my own money to make the site look more aesthically pleasing to the eye. When I first purchased the site it looked terrible and was not presentable.

    I have already made $400 dollars with just word of mouth. With more promotion you can make much much more. GREAT POTENTIAL!

    WARNING: This is not the monthly revenue this was just me announcing the site to friends and family and they made purchases from my site.

    Hosting cost per month: $14.95
    *Domain included
    *No inventory
    *Items dropshipped to customers
    *paypal enabled

    **BONUS: included 50 marketing promotion ideas to get sells fast

    ***BONUS: I will include an e-mail list of 20,000 opt-in names I purchased from a reputable list seller I was going to use to promote the site. This list is made up of people who have given permission to receive offers from different companies like mines. THIS WILL GIVE YOU A GOOD START. You must use your own mail server to upload names.

    The winning bidder will receive all wholesale and dropshipping information once purchase is complete.

    BIDDERS NOTE: All offers will be considered. If you want the site make an offer I am a motivated, flexible and, reasonable seller.

    REASON FOR SELLING: Need cash for another project I am working on right now.

    Revenue Details:

    The site earns revenue from the sales of high quality perfume dropshipped to customers from my wholesaler.

    This site will not generate revenue if you do not promote it and tell people about it. The $50-$60 per month revenue stems from me advertising and e-mailing people to make purchases from me. Please do not get the misconception that the site will just make money sitting there with no promotion. YOU CAN’T CATCH FISH WITHOUT YOUR FISHING POLE IN THE WATER!

    Traffic Details:

    Traffic to this site primarily comes from e-mails sent to friends and from word of mouth. I do not currently know the google page rank at this time.




    Dropship Fragrance and Perfume Products
       June 15th, 2008

    Dropship business model allows running your e-commerce store from any point of the globe. You can reside outside the USA (and it is not a secret that e-commerce market #1 is in the US) and setup relations with US merchants, some Chinese wholesalers and someone else to dropship your orders to the US/ any other country customers.

    It is a more difficult task to find US merchants that dropship internationally, but as far as I know more and more dropship merchants do it covering the markets of English speaking and other countries: UK, Canada, Australia, etc…

    So, if you come from outside the USA remember that you can setup dropship business as well. You will need to go through the same stages:
    - carefully review case studies on our website to better grasp those things you should focus on and errors to avoid
    - setup relations with reliable and true dropship merchant that will provide you with good products selection at competitive prices
    - build an e-commerce store (but it is advisable to test some products with eBay market first)
    - market it building a database of return customers and good flow of new traffic coming through search engines, e-mail marketing, link building, etc

    Below you find our latest case study of an international dropship business sample:

    Aromazing.com: Unique eCommerce store selling designer fragrances

    Annual sales over $30,000 – Custom built shopping cart worth thousands – Professionally designed

    URL: www.aromazing.com
    Established: Sat Jun 30 2007
    Uniques/Month: 6,000
    Page views/month: 150,000
    Monthly Revenue: 3,000
    Google Pagerank: 4

    Description:

    Some background information about Aromazing

    Aromazing is an eCommerce website selling designer fragrances. All the large brands in perfumes & colognes: Ralph Lauren, Dior, Calvin Klein, Armani and hundreds more. Opened in July 2007, Aromazing was a huge hit; we started off smaller, only accepting PayPal. In Nov 07, I added a merchant account and re-optimized the website for the Christmas season. Since its opening 10 months ago, Aromazing reeled almost $30,000 USD in sales. Things cooled down the last few months as I stopped advertising. We already have over 500 loyal customers, many who have / will shop again and an extensive email list of almost 400 interested prospects. Aromazing has quickly become one of the top fragrance websites due to its attractive and inviting design, competitive prices and top-notch service.
    Dropshipping

    Because I don’t live in the states, I cannot buy inventory and ship out everything as is usually done. I rely on dropshipping companies to ship all the products to my customers [almost all in the USA]. I receive orders, then purchase from the dropshipper at “wholesale” prices which then ships the products. My profit is the slim margin between sale price and the dropshippers fees.

    Dropshipping is NOT a good solution, because of the HIGH costs of the dropshipping company which leaves very little profit. I strongly recommend the buyer buys inventory and ship our products from his/her home. This will decrease inventory costs by as much as 60%, sky rocketing profit! Something I wanted to do very much, but couldn’t due to geographical distances. Due to this, I will also include profit figures assuming you buy inventory, so you can realistically predict future profits.

    By shipping products yourself, that $25 and $75 can be reversed, meaning you would have made $75 profit, not $25 as with dropshipping.

    Buyer will receive dropshipping contacts and some contacts I have for buying wholesale from China.

    Reason for selling

    National military service is mandatory for all Israelis over the age of 18. I’m recruiting to the army in a few months and won’t have the necessary time that Aromazing deserves, hence need to sell. Aromazing has been my pet project for a few years already and I would never sell if I had any other choice.

    Advertising

    The last few months I’ve cut advertising (since Feb 08) but before that I was advertising on the following shopping caparison websites: Shopzilla, Shopping.com, PriceGrabber, Yahoo Shopping and Froogle. Aromazing has established accounts with all those sites with good reviews on all of them. Through the admin center of the website, you can automatically generate product feeds for these websites. All accounts would be transferred to new owner. I have spent approx $9,000 on advertising throughout the sites life.

    Repeat Customers

    I have spent much time and money into acquiring customer details. Aromazing has over 500 satisfied customers, and a newsletter email list of over 300, all of which are emailed every week or two with coupons. This alone generates new sales without any advertising costs. The thing with eCommerce, it’s really hard to profit on one sale from any customer, due to high advertising costs. The way to profit is to wait for customers to purchase again.

    The thing with fragrances is, it takes most people over a year to finish a bottle of perfume/cologne, so repeat business usually only happens on the long-term. The customers are happy, most of them bought half a year ago, meaning the next half year will bring in amazing repeat purchases without doing anything (except sending promotional emails every few weeks).

    Only 6% of Aromazing customers have re-purchased so far. And an expected percentage is like 50-60%. So you can expect around 275 new orders in the next half year. Which is over $13,000 in sales = $3,000 in profit! Even more if you stop using the dropshipper.

    Support

    I’m recruiting in a few months, so I have some time to help the new buyer transfer and get everything managed. After those few months, I’ll still be semi-available for anything by email.

    Merchant Account
    I have a merchant account with Chase Paymentech, the buyer would be needed to open a new one for this. If he/she decides to continue with Chase, I can personally call them and let them know it’s a transfer. The fees are: $10 per month, and 2.2% + 20 cents on each transaction. I have never had any problems from them and they deposit money into my bank account within 3 days.

    Time Required to Run

    It only takes me 1-2 hours per week at the current situation [dropshipping]. Just receive orders, order from dropshipper, send emails and manage the advertising. By buying wholesale and shipping, it would take longer, probably 1-2 hours a day.
    Payment

    Payment should be made through wire-transfer, using Escrow.com

    Summary

    Aromazing is a quality business, and for someone who lives in the USA with a bit of time on his/her hands, it can be turned into something HUGE. Let me point out that there’s no real limit for advertising, by investing more, you can get more sales, as simple as that. Before bidding, please browse the website to see the true value.

    Revenue Details:

    Since its opening 10 months ago, Aromazing reeled in almost $30,000 USD in sales.

    Recommended:

    8,000 Pre-Screened Legitimate Wholesalers

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