April 15th, 2008
Being an online retailer requires a good command of the industry, the insights of it. But where can one learn about that stuff? One of the best solutions is reading industry publications. This source can help you learn how to market the products and make up the product lines according to your customers’ requirements.
Some words about Trade publications
First of all, what’s a trade publication? According to Lisa Suttora (WhatDoISell.com), it is:
“A trade publication is a magazine, newspaper, or even email newsletter that is written specifically for industry insiders.”
A trade magazine supplies you with a great amount of extremely important information:
- Product lines that are being sold
- The ways of successful marketing of the products you are dealing in
- Reports on what is selling good at the moment and what is likely to be popular in the near future
- All the upcoming industry events
- Contact Information of suppliers (as you already know this information as well as the choice of the right wholesale suppliers can be crucial for you business)
- The new products the manufacturers are likely to come up with
- All the latest trends and tendencies in the industry
Rely on your knowledge
No matter what industry you are into, each has its own publications which are as a rule available only to subscribers. Some of these subscriptions come for free, others cost money. But even if you pay a monthly fee you can still save a lot of money by learning from others’ mistakes instead of doing your own ones. In order to find these industry publications you can run a Google search under “trade publication” or “trade magazine.”
Does it really give me a competitive edge?
Of course if does! Reading such publications ones gains valuable knowledge on the structure of his business and his/her sourcing choices become more conscious than blind. You can learn all the latest trends beforehand and thus have a competitive edge over your competitors.
Perfect Product Sourcing
Trade publications help you make the product lines more versatile. The give you a clue on how to make the selling strategies and tactics more effective.
“You’ve got to look at all the ideas available for different kinds of products to sell. You can’t do that in a vacuum—you need a system to help you have creative ideas.”