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  • Archive for the 'Keyword research' Category


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    Keyword analysis: powerful tools
       December 4th, 2006

    In addition to some of the past keyword analysis tools I blogged about there have appeared a few more that I need to mention. Those keyword tools that should help us to beat our competition.

    1. Dontdelete.com – keyword database accidentally released by AOL:

    AOL Keyword Searches

    AOL has released search data to the public. This includes over 20 million search queries from 658,000 of AOL’s users. Apparently 658,000 AOL users are estimated to be around 1.5% of the total Google search population. This data is from March 1 2006 – June 1 2006.

    The data is correct; it is not any kind of estimation or guess. And you should definitely check your keywords – probably you are missing some high volume search phrases.

    2. I have referred to so-called long tail theory. It is widely applied in the Internet business and there is no surprise that keyword research niche has got a tool of this kind – HitTail.com. The service is in beta and free.

    How it works? It is a sort of an analytics tool, but with a twist. A simple diagram describes the process:
    Keyword analysis: powerful tools

    There are a few tabs, each has ‘Help’ that describes how to benefit from the information the service gathers and makes available to you. I am not yet sure what keyword phrases are good for blogging from the suggestion keyword list. In the ‘to-do’ help the developers refer to some GREEN score that is an indicator the keyword phrase is good for building new content around it, but I can’t trace that green score. Probably, none of my suggestion keywords are good for blogging yet?

    Summary: In my opinion, both tools are of practical value, their data is based on facts that make them worth using.

    [tags]keywords, keyword research, keyword analysis, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

    High paying keywords
       September 12th, 2006

    This is the last post in series of 3-part articles on keyword research and tools. The previous posts are here and here. I would like to finish this series with the discussion of so called ‘high paying keywords’

    The idea is simple – study the lists of high paying keywords (advertisers place high bids for these key phrases with AdWords), make websites optimized for these key phrases, get high profits. It is theory. In practice you will face with at least two problems:

    - in most cases quite low search volume (that is one of the reasons why advertisers are ready to pay big money to get traffic to their websites)


    - cut throat competition (these high paying keywords lure thousands and thousands of webmasters eager to make good money online)

    Should you join these crowds of webmasters? Well, it depends. Probably, you would like to diversify your website network portfolio – then it is a good idea. Probably, you run an established website in a complementary industry – then it is also not a bad idea to start a website of this kind.

    So, it is up to you. I have had some experience of experimenting with these high paying keywords – I have got $2.00 and over per click. The downside of the story is that the website did not get much traffic and it is not the topic I would like to dedicate much of my time. At the moment it is still in my portfolio, but I do not think I will ever work at it again. If you find it interesting contact me and I will sell it for an acceptable price.

    If you are going to test the waters you need a list of those high paying keywords. Where can you get them?

    a. you can buy them (expensive way):

    High paying keywords
    High paying keywords (more)

    b. you can get them for free (smart way):

    High paying keywords
    High paying keywords (more)
    High paying keywords (more)

    Summary: Now you know where to get high paying keywords. Combine your keyword research with two previous posts and good luck with making big bucks from these lists.
    [eminimall]

    [tags] High paying keywords, keywords tools, keywords research, traffic, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]

    Keyword research and tools, P II
       September 11th, 2006

    I think I should cover a few more keyword research aspects, so I have written this succession post of my original Keyword research and tools, PI.

    As I know two most popular keyword research tools with webmasters are:

    Overture Keyword Selctor Tool and
    Wordtracker
    (I personally prefer Aaron Wall’s Keyword suggestion tool)

    If you have some experience of working with both Overture and WordTracker tools you should have noticed a great difference in the search volume for the same keyphrases. Overture displays much higher number of searches and for some time I could not understand how it can be.

    I was inclined to trust Overture as they are the property of Yahoo! and in my opinion should have access to the search information of the company. And it is obvious – to see higher search volume for the phrases you are about to optimize your website – it is something I would like to believe.

    But my estimation turned to be wrong. WordTracker posted an article where they explained that great discrepancy of search volume in this way:

    Overture numbers are not correct because of:

    - artificial searches (automated queries – monitoring rankings, optimizing bids, etc)
    - duplicate searches (Yahoo! provides a few search engines and portals with primary/ secondary search results – one person can make one search using a few search engines with Yahoo! search results)
    - plurals and singulars (Overture does not count these searches as separate)
    - there were a few more reasons, but these three are most significant

    I should admit this sounds credible. So if you are not sure what numbers to trust I recommend trusting WordTracker’s.

    Keyword competition indicators should help you to see if your chances to rank well for these keyphrase are good.

    For this purpose you can use Keyword difficulty tool. But more popular methods (you can use them in combination with Keyword difficulty tool):

    1. RIS – amount of searches vs. number of pages with keyphrase
    2. KEI – keyword effectiveness index. Actually it is similar to RIS, but WordTracker uses KEI for its reports (WordTracker uses these indicators: KEI under 100 – bad keyword phrase, above 100 – good, above 400 – great).
    3. Popularity * Relevancy. This is the method that Dan Thies (keyword research guru) advocates. He says that not all searches (popularity) are relevant to your website. You should define % of relevant searches and apply that amount of searches as a popularity indicator. Though it sounds quite reasonable I am not sure how to make sure what % of searches is relevant. Dan Thies has some tables and explanations on his company website, so if interested you can explore this approach deeper.

    Summary: It was my second, but not the last post on keyword research. I would like to finish this short series with a post on high paying keywords. I think the phrase is self explanatory. Where to get those high paying keywords list (preferably for free)? I will post a few resources. To tell the truth I am not the one who chases after these lists – I have had some experience and discovered that there are millions smart people of my kind and it is very hard to compete against all them.

    [eminimall]

    [tags]keywords tools, keywords research, traffic, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]

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