August 3rd, 2008
What I like about this post case study is the design of the website – professional and up-to-date. One might be puzzled by relatively low page views per month, but in my opinion the nature of products dropshipped are not in great demand as online product. Four year old domain and press coverage including NewYork Times mention are those factors that no doubt will help to push this website to some new levels of traffic and sales.
We add this case study to our list of other drop ship businesses to illustrate that one can drop ship virtually any products – even those products that do not look like they will sell online at all – tapestry wall hangings and accessories.
Another advantage of this type of product – low demand breeds low competition. And if you find that tapestry (or other products that do not enjoy huge popularity with e-tailers) is the kind of product to your liking, that you will enjoy selling and promoting this product line then it is worth a try neglecting relatively low demand. Just research those few products featured on the pages of this website – you can easily spot what products are good to sell online (in relation to demand and competition) and where to find those authentic wholesalers ready to dropship your orders directly to your customers.
Established with Loyal Customer Base
• URL: www.thetapestryhouse.com
• Established: Fri Jun 30 2006
• Page views/month: 842
• Monthly Revenue: $64000 per year
• Google Pagerank: 4
Sale of the Tapestry House (www.thetapestryhouse.com)
This is a notice of the intention to sell the above business. The Tapestry House is an online tapestry retailer, with an impressive range of products, and a mature, well-designed web presence. Our business model is drop shipping-based, and we have an excellent relationship with our suppliers, who are themselves well-established, mature businesses in their own right.
The Tapestry House is an award-winning website, although has not yet been extensively promoted. The design of the website is bespoke, and it was exclusively designed to sell our range of products. This should be clear to discerning buyers from the well-ordered nature of the site, and the cleanness of the product pages in particular. Each product has been individually researched, with an individual description for every tapestry. It is worth noting the product descriptions are unique and owned exclusively by the Tapestry House, and therefore included. It has garnered the attentions of many, including being featured by the New York Times. It has also been extensively optimized for search engines, one of the main stipulations of its design from the beginning.
It has not yet been extensively promoted online, as this was the next phase in our plan. To this end we have a range of custom-written articles on topic (i.e. tapestry related material) that would form the backbone of a sophisticated and highly targeted promotional campaign. These range from filler-type articles ideal for blogs, to more in-depth material for more substantial sites. In other words, we have a marketing campaign ready to go.
With its origins in Medieval Europe, the tapestry market is already mature, and is only now beginning to move online as customers demand greater choice and range. The Tapestry House already carries a significantly wider range of products than many bricks and mortar stores, and is subsequently well-placed to meet the demands of this growing industry. Tapestry buyers themselves tend to be above average earners of discerning taste, and genuinely appreciate these elegant and dramatic works of art. As a consequence they sell themselves, and the site simply needs a company with the energy and know-how to serve this exciting and emerging market. Our profit margins for 2006/2007 were 36%, and this increased to 51% for 2007/2008. We also doubled our turnover through the last year despite no active promotion of the site at all. Our turnover for 2007/2008 was $64,000 approx. It is therefore well-placed to offer growth for companies with the energy to actively promote it. We invite all interested parties to browse through the Tapestry House to see for themselves the care, quality and dedication that has went into its development. This is a rare opportunity to purchase a sophisticated and well-positioned business that has far to run.
Income is from the sale of tapestry wall hangings and accessories.
Traffic comes from organic search engine results.