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  • Archive for the 'Affiliate Marketing' Category

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    Affiliate Marketing: Increasing your Traffic – Increase your Sales
       April 3rd, 2008

    Affiliate marketing is advertising for someone else in exchange for a cut of the sales you generate. You’re sharing your traffic for a price. It’s a great way to capitalize on the traffic your website’s already producing.

    So let us find out what people mean when they say “Affiliate marketing.”

    It is high time Wikipedia entered the game:

    Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.

    Being an Affiliate

    What does it require being an Affiliate?

    If you possess a small home-based Internet business you can become an affiliate partner of other merchants and get money for sharing your traffic with other online sellers. You need to find a site that deals in the goods which are complementary to yours without overlapping

    Before you join this or that affiliate program there are things you should consider:

    1. Find out if the site has an affiliate earnings history
    2. Get to know if they have an affiliate manager you can contact in case you have problems
    3. Is the affiliate marketing program of the site well-established?

    You role in any Affiliate Marketing program is to make your clients to want to buy the products from your partner’s site. Simply placing a link to this site is obviously not enough. You have to promote and advertise the products by proving that they are somehow better than those of the competitors.

    Jonathan Miller,, says:

    The sites that do better are the ones that select one or two offers, tell people why they recommend these particular offers, and then provide them with a link.”

    Making use of affiliate partners

    You yourself can use affiliates to increase your traffic. But you should be very choosy about whom to trust in the issue. Keep in mind that you are attaching your brand to their businesses. You have to find the sellers the collaboration with whom will make you benefit. Moreover, you affiliates must be relevant to your target market in order to get the right kind of traffic.

    There are software programs that track visitors when they leave an affiliate’s website and click through to the merchant’s site. If they convert to a sale, the affiliate that referred them gets paid a commission. You can track your visitors in two different ways, and each has its own advantages:

    There are apps that help Affiliate marketing partners track the traffic. This software tracks a user that clicks on a link at an affiliate’s site. If the user buys something from the final site, the affiliate get a commission. This monitoring can be done in two different ways:

    1. You buy a stand alone tracking app and integrate it into your web-page. In this case you yourself establish the commission.
    2. You can join an affiliate network (for instance, LinkShare or Kolimbo). The network establishes the commission but it also gives you access to their pool of affiliates.

    Industry tips and tricks weekly
       September 15th, 2007

    In a recent interview webmasters asked CPAempire affiliate network owner what industries make affiliates most money – top 5 named:

    - freebies
    - dating
    - finance
    - education
    - ringtones

    PPC remains the major focus in my case – though it is fast way (the fastest, in fact) nowadays to get traffic and monetize it one needs to know many aspects of PPC engines (and they evolve all the time) in general and niches you are about to promote. So PPC promotion is not so easy as many gurus state. With no knowledge and experience in dating industry I am not likely to succeed despite my knowledge of PPC promotion in detail.

    How to properly launch new PPC campaign, what are the signs of a healthy PPC campaign and, most important, how to optimize a promising PPC campaign:

    Launching an Affiliate Offer: From Zero to Profitability, Part I
    Launching an Affiliate Offer: From Zero to Profitability, Part II

    Importance of eCPC (estimated cost-per-click) can’t be overestimated: it allows you to benchmark your campaigns to your competitor’s ones and make sure you buy traffic at proper price – otherwise it is time to make changes to your PPC promotion:

    Why eCPC is King

    One of the most efficient ways to lower the click cost and improve you Quality Score in Google AsdWords is to properly arrange you adgroups:

    Un-Clutter & Optimize Your Account with Better Organization

    With so many articles on keyword research you are likely to find some new tips to extend and properly research for high targeted keyword lists:

    Keyword Research Secrets to Explode Your Affiliate Business

    A recent discussion about links and content compared (Content is King, or Links are King: What’s Your Money On) shows that a great portion of webmasters focuses their efforts on link building (not on content).

    If you believe those who say that build a great website, generate unique and quality website – and you will get the links naturally – think over your strategy again. Natural links are next to impossible to get if you want to promote some affiliate program focused project. So, one should buy links, search for links exchanges (3-way and similar).

    A few recent gems on improving your link popularity:

    How to Check if a Site Passes Link Popularity
    Seven Habits Of Highly Effective Link Builders
    Link Page Report Card

    Affiliate marketing using some established domains to get traffic to your offers – a widely used approach. But i did not have a chance to try that. Back in August I have set up accounts on WordPress, Squidoo, Hubpages and MySpace. The services have deleted all accounts within 7-10 days for the violation of their TOS.

    So, I have decided to have a deeper look into what it takes to promote offers on these websites. No duplicate content from your other websites, no affiliate links on new accounts – just a few tips. More (though the articles cover Squidoo promotion aspects, I m sure it works for other mentioned authority domains):

    Affiliate Marketing on Squidoo
    3 Squidoo Mistakes That Will Hurt Your Rankings
    My Squidoo Experiment – 2 sales + Top Ranking at Google

    Black Hat SEO, Grey Hat SEO – probably the terms have some negative color, but many webmasters do it along with their White Hat SEO sites – do not miss one of the best of the recent articles in the industry:

    SEO Empire

    [tags]ppc, motivation, inspirations, tips, tricks, seo, affiliate marketing, internet marketing[/tags]

    Affiliate marketing tips and tricks weekly
       September 8th, 2007

    I spend much time and efforts on PPC lately, so I try not to miss all those posts and publications that might help to make it easier and more efficient:

    3 Huge Adwords Editor Timesaving Tips
    How to Lower Your AdWords Minimum Bid
    Optimization of Ads & Landing Pages by Keyword Match Type
    AdWords Quality Score Survey Results Are In

    I think every person needs to be motivated and inspired – especially at times when the results are not what we expect them to be, so I do not miss this sort of posts. They help to see that there is money in the Internet and also to take a peek in what most successful online entrepreneurs do to get where they are:

    Productivity Tips for Bloggers
    Answers For Questions 9/3/2007
    Even Super Affiliates Need A Kick in the Butt!
    John Chow dot Com Income Report – August 2007

    If you need to get an idea about what new type of website to start consider starting a niche business directory:

    Easy way to make 100k/year

    It was always a mystery to me how people make money promoting e-mail/ zip submit offers with top PPC engines:

    SeoDave’s Guide to Generating High Converting Zip/Email Submits

    When your focus shifts to PPC promotion you realize the importance of affiliate network relations and your affiliate manager:

    Ask anything about Affiliate Marketing and i will try to answer (Copeac Owner)

    [tags]ppc, motivation, inspirations, tips, tricks, seo, affiliate marketing, internet marketing [/tags]


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