Those home workers who run bogs or websites and use Google AdWords for their affiliate marketing activity are familiar with tons of spam websites that compete with them for pay-per-click placement.

Google is aware of PPC spam problem and it looks like it will fix it soon and properly. Now in addition to the bid price and click through rate to define the position of the ad Google will consider one more point – landing page. How will Google evaluate your landing page?

The AdWords system will visit and evaluate all pages specified by your ad Destination URLs. It will also follow redirect URLs. (Redirect URLs send a user to another website page without any action on the user’s part.) To fully understand the quality of your specified page, the system may follow other links on the page.

Visits from our system won’t appear as impressions or clicks in your AdWords account – so you won’t be charged for these visits. However, third-party click trackers may log our visits as user visits. We recommend that you contact your provider to learn whether this is the case.

We’ll use automated programs to determine how often the system visits advertiser sites and how many pages it visits. For tips on making your pages easy for our system to review, see our Webmaster Guidelines.

Note: Your site’s inclusion or ranking in the Google search index won’t be affected (positively or negatively) by AdWords system visits.

It is possible (but from Google point of view is not recommended – it will negatively impact your AdRank) to exclude your landing pages from AdWords visits.

Summary
Google progresses fast with spotting and eliminating new spam techniques. It is necessary to wait and see if the new technique will fight PPC spam efficiently, but in my opinion, Google will win this battle sooner or later.

[tag]affiliate marketing, google adwords, home job, work from home, home based business, blogging, pay per click, google[/tag]

If you have chosen dropship business (you can find a list of free dropshippers here or buy access to the best drop ship directory available at this time (aff. link)) or affiliate marketing as a way to build your home business then you are likely to run a website of your own.

Nowadays most website owners run a blog as a part of their website maintenance. It is easy to support and helps us to keep the website updated. In fact, if you are unfamiliar with what blog or blogging is you are reading one at the moment. But to be more specific, let us check the definition of blog:

A weblog (usually shortened to blog, but occasionally spelled web log or weblog) is a web-based publication consisting primarily of periodic articles, most often in reverse chronological order. Early weblogs were simply manually updated components of common websites. However, the evolution of tools to facilitate the production and maintenance of web articles posted in said chronological fashion made the publishing process feasible to a much larger, less technical, population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today. For instance, the use of some sort of browser-based software is now a typical aspect of “blogging”. Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software on regular web hosting services.

[source: wikipedia.org]

Blog is a popular tool to attract more traffic to your website (for instance, if you run a drop ship store), it helps to get more search engine traffic and increase your site visibility on the internet, it keeps you in close contact with your website visitors (the latter see the site is updated; they also can leave comments (= interact) to your posts). If you do affiliate marketing your entire website might be based on blogging – many bloggers earn their living from their regular posts covering some interesting topics.

If you need help to install blog software you can get help from freelancers who will not charge you much.

Once your blog installed and running and you start writing you will lack one thing: readers, traffic. Two most vital components that will define your blog success or failure are your content (quality and quantity of posts) and traffic (generated through links and other affiliate marketing techniques). There is a good recent post on blog traffic by Seth Godin. It should help you to start your blog and know what traffic to expect.

Summary
Blogging is s popular method to generate income online, but it is not an easy way. There is much competition – check Technorati for the amount of blogs this search engine tracks, Google sandbox  – it will not allow you to get traffic from the search engine for months and other factors that make only 1-2% of bloggers profitable. One needs to design a good plan and know what results to expect from blogging.

[tag]blog, blogging, website traffic, dropship, drop ship,  home  job, work from home, affiliate marketing[/tag]