To tell the truth, I do not like the idea to push seasonal products like Halloween costumes or… sunglasses. Though you enjoy a nice growth in traffic and sales for a couple of months per year you are likely to feel discomfort (to put it mildly) for the rest of year with a few sales coming in weekly.
If you are serious about online e-commerce and able to run properly a few dropship stores than you probably should not neglect seasonal products
I know there is no problem in fact to find a good dropshipper fulfilling your sunglasses orders. And if you carefully read the below dropship business case you will discover that there is a good demand and relatively low supply of these products online = open BUSINESS OPPORTUNITY.
You will also discover that sometimes it is a pure luck that helps you to find a profitable online niche (not a thorough market research). Another point to pay attention to – converting sales pages. Though here we talk a lot about marketing your dropship online stores with PPC, SEO incl. link building, social media, CPM, etc, we did not discuss yet how to properly turn a visitor into a buyer. Conversion is one of the key online dropship business indicators and one should know basis and advanced techniques to make most of each website visitor.
$4000/month Net Profit AND GROWING – Designer Sunglasses Shop – Low Maintenance – TOP Google Rankings – EXPLOSIVE GROWTH
Premium Design, Top Rankings in Google for High-Converting Long Tail Keywords, Explosive Growth
• URL: www.viewsunglasses.com
• Established: Thu Jul 31 2008
• Monthly Revenue (USD): 6,000
• BIN: $ 25 000
This website is very easy to maintain. As clique as it sounds, we’re actually victims of our own success.
The website has experienced tremendous growth in both traffic and income as evidenced by our attached screenshots.
We think it’s in our best financial interests to sell because we probably don’t have the business experience to run this website effectively even if we partnered with a warehouse owner. Finally, we also need funds to get our new SEO firm, WebReinvent, off the ground.
We actually “stumbled” on the sunglasses market because we were doing SEO for two eyewear companies and noticed how poorly structured their SEO campaigns were. We came to notice that there wasn’t anyone in the sunglasses industry doing proper SEO. We decided to capitalize on this and take over this market using our SEO prowess.
Income is generated by e-commerce sales that are dropshipped. We have a 66% profit margin.
We also mark up the prices quite a bit. How do we get away with this?
Pricing is not the ONLY factor in conversions. We have built high-converting pages that generate good sales figures.
Also, we rank #1 for hundreds of keywords on Google, Froogle, and other search engines, which drives up our conversion rates a ton. We are ranking #1 for long-tail keywords, and if you know anything about marketing/SEO, you know that long-tail keywords are the REAL income generators, not generic keywords like “sunglasses.”
Here is a month by month income breakdown:
Net Profit (After 66% Dropship Margins)
August: $285.12 (just launched)
November: $3723 (so far, expecting $4000+)
$350/month for maintenance, website management, etc.
So you might be asking: you say there’s tremendous growth, but November looks like it’ll be the same as October?
Yes, and there’s a reason for that. We were tinkering with the SEO URLs so hundreds of pages that were ranking #1 on Google turned out to be 404 errors for a couple weeks. Otherwise, we should have FAR surpassed October’s profit levels.
Our actual revenues (before dropship margins) are actually closer to $6000/month. ($6000 in Sept, $6500 in Oct)
Unfortunately, one of our employees yesterday deleted all of our customers list by accident. Our customer list is the only proof we have of income, but we’ve attached everything that was left. If new sales are generated and you need new screenshots, we’ll be happy to assist you. We have tons of proof in other areas (all of our #1 search rankings for example, which we’ll show you later) and a single screenshot should not be the reason to buy/not buy anyways because a lot of people just doctor screenshots.
Our store features 3,000+ products from the 9 most popular brands.
It is very easy to update, add, delete, apply discounts, change product details etc via a simple Excel File.
We have 10 online payment gateways already setup.
You can also generate very friendly invoice for customers as well as sellers (Administrator), user can review pending orders, etc.
Also, we have “product zooming” which is designed to capture the attention of the visitor to the product, which is just one of the many features we’ve implemented which sends our conversion rates skyrocketing.
So everything as far as the storefront and website go is pretty much setup for you already. Not much work to do on your part; we can help you move it all over.
SEO and Growth
We are STILL doing SEO for this website.
About 70% of our traffic is from search engines so it’s solid.
At the time of this writing, Google has only indexed about 200 of our pages. We have 3000 products available. This means we have a total of 3000+ pages, and only 200 are indexed so far.
So with only 200 indexed pages, and we’re doing $4000/month net, you can do the math and see where we’d be with 3000 indexed pages (just multiply income by 15 if you’re bad at math).
The best part is, the majority of the traffic we get is USA traffic, which, once again, shows we are getting HIGH QUALITY, HIGH CONVERTING traffic.
How can you have low traffic and make so much money?
First of all, traffic is exploding and not technically “low.” Please see the attached screenshot showing exponential traffic growth. The reason we have such a high income-traffic ratio is all due to marketing. It’s all about our conversion rates. We rank #1 for several long-tail keywords. For example, we rank #1 for “Gucci 1815 Sunglasses”. These searchers are searching for this EXACT model, and once they find our page (and our page will be the first to be found), they will place a $267 order. Now multiply this hundreds of dollars per order by all the other products we rank #1 for and you will see why our revenue is so high.
Best of all, we have 3000 pages and Google has only indexed about 200 of them. Simple math tells us that we are only at 5% of our full potential. Once Google indexes all 3000 pages, this would mean $100,000/month! (Assuming a direct linear correlation)
What keywords do you rank for?
We are ranking for the keywords that matter most: long-tail keywords.
Anyone that has spent any time tracking their conversions and traffic know that long-tail keywords are the MAIN keywords producing sales, not generic keywords like “sunglasses.”
With that said, we have SUPERIOR rankings across the board. Here are just SOME examples (go Google these yourself for proof):
#1 “Bvlgari 1015 Eyewear”
#1 “Bvlgari 1015 Eyewear”
#1 “Bvlgari 2032B Eyewear”
#1 “Bvlgari 2045B Eyewear”
#1 “Dior 0099 Eyewear”
#1 “Dior C.DIOR 3135 Eyewear”
#1 “Gucci 1815 Sunglasses”
#1 “Gucci 2730 Sunglasses”
#1 “Gucci 2731 Sunglasses”
#1 “Gucci 2788 Sunglasses”
#1 “Gucci 2790 Sunglasses”
#1 “Gucci 2922 Sunglasses”
#1 “Miu Miu 02EV Eyewear”
#1 “Miu Miu 05EV Eyewear”
#1 “Miu Miu 66DV Eyewear”
#1 “Miu Miu 66EV Eyewear”
#1 “Persol 2291V Eyewear”
#1 “Prada 10FV Eyewear”
#1 “Prada 16GV Eyewear”
#1 “Prada 25IV Eyewear”
#2 “Bvlgari 475B Eyewear”
#2 “Gucci 1572 Sunglasses”
#2 “Gucci 1575 Sunglasses”
#2 “Gucci 2976 Sunglasses”
#2 “Persol 2904S Sunglasses”
#2 “Prada 13IS Sunglasses”
#2 “Prada 14HS Sunglasses”
#3 “Bvlgari 290B Eyewear”
#3 “Bvlgari 3004 Eyewear”
#3 “DG 1146 Eyewear”
#3 “Gucci 1504 Sunglasses”
#3 “Gucci 1817 Sunglasses”
#3 “Gucci 1867 Sunglasses”
#3 “Gucci 2571 Sunglasses”
#3 “Gucci 2973 Sunglasses”
#4 “Gucci 2793 Sunglasses”
#4 “Miu Miu 63EV EYEWEAR”
#5 “DG 1147 Eyewear”
#5 “Prada 12HV Eyewear”
#5 “Prada 62IV Eyewear”
These are just SOME of the keywords. If you want an exhaustive list of all the keywords we’re ranking for, contact me with your email address and I’ll forward it over.
So by ranking #1 for keywords like “Gucci 1815 Sunglasses”…you can bet we’re converting that traffic to an INSTANT sale.
If you search that keyword, you will also see we have #1 Froogle rankings for that item as well, another high converting traffic source.
These superior rankings are just icing on the cake for an already exploding website .
E-Commerce. See above description.