February 28th, 2007
I have been experimenting with organic SEO for about two years. The idea to create ‘a nice website with quality unique content’ is a bit naive (it took me a lot of time to realize that). You need to develop a GREAT website to succeed online nowadays.
It should be extremely popular in the niche you are working in and in that case you have a nice chance to get a lot of traffic and direct advertisers in addition to poor performing Google AdSense (Internet users are getting blind to these ads the way they have got blind to banners a few years back).
It is not a bad idea to diversify your online business and test PPC marketing and other techniques – this is the conclusion I have made recently.
Though PPC marketing sounds quite simple – buy keywords, develop ads, get targeted traffic, send it to your landing page (or directly to the merchant’s website you promote) and generate your affiliate sales. Yes, it is a great way to burn your PPC budget.
Every step starting from selecting an affiliate program to promote, deep keyword research and ending with a great landing page need much testing and practicing.
I have been researching this topic for a few last weeks and have discovered a lot of fantastic links that will guide you through the entire process step by step. And I am glad to share these resources with you (they are listed in no particular order):
Lets learn how to run an affiliate campain with PPC shall we kids
Google AdWords Tips for Success
Google AdWords Case Study – Improving Landing Page Quality
Troubleshoot your poorly performing affiliate marketing campaign
Enough Bullshitting… Let’s Make Money In 24hrs Or Less!
12 Pay Per Click Networks Tested and Rated
HowTo: Writing good sales copy for PPC->A.M.
An easy script to mask affiliate links
3 Critical Keys For A Profitable PPC to CPA Campaign
Make your content PREell (pdf)
How to choose an affiliate program that make money
Summary: Well, it takes time to research all these links and even more time to test them to develop your own profitable PPC system. Next goal is to turn PPC marketing into a real money maker.
[tags]ppc marketing, affiliate markeing, internet marketing[/tags]