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    CPA marketing, PPC marketing and other tests

    All these previous months I was focused on developing a number of content websites and generating unique articles. It is a hard work (to write articles – it takes much time and does not generate much income now with all that competition online) and to tell the truth I am getting bored doing the same stuff for months, so I started to explore other options for my Internet activity:

    - I am in the process of implementing my first PPC arbitrage experiment using 2nd tier PPC engines
    - I also properly learn PPC engines for my plans to learn CPA marketing properly (I do tests with AdWords)

    For these purposes I recommend you to read a few PPC blogs and blogs of the independent and quite successful PPC marketers:

    - cpa-affiliates
    - capitalistpig
    - shoemoney

    Though the guys do not publish their recipes one can collect the ideas one by one into a solid picture and start your own tests. I am sure that even if they have published their step by step guide it would not work for most other webmasters – you need your own experience back up to get a feeling of any online marketing technique. It is my belief. As a sample I publish a recipe from one more CPA marketer, but I strongly doubt that you will earn thousand (or even hundreds) tomorrow based on these guidelines:

    Here is how I did it (and will probably continue, tweaking along the way of course):

    1. Look over the offers your affiliate companies have. Find ONE that interests you. When evaluating your offer, think about how you would respond to it. What would get you to click and buy or give out your email, or whatever.
    2. Do some research on that niche. Go to Google, MSN and Yahoo! and type in the primary keyword for your niche. Look at the paid ads’ landing pages very closely, particularly the top 10.
    3. Build a landing page that mimics the main points you noted were used in the top ten. So, in other words, if every landing page in the top ten has flashing graphics, guess what you need? Flashing graphics.
    4. Now, NOT using any sort of software or web based program, come up with as many keywords as you can for that niche.
    5. Using those keywords, pick out the keywords that are super specific. In other words, if you are promoting Hoodia diet pills, then “hoodia diet pills” would be super specific.
    6. Now, add action to those keywords, like “buy”, “purchase”, “get”, etc.
    7. Take that specific list, and the action list, and try to expand on it. Remember to keep your keywords tightly focused. Loose keywords will get you more clicks, but less sales. Tight keywords will get less clicks, but more sales.
    8. Time to set up your ad. Go back to those top ten ads in the major search engines and get a feel for the language. Don’t just copy one, but get creative with the ones you like best.
    9. Set your budget. Be careful with this, don’t try and chase 1st place. That will cost you money (most likely). If #3 is cheap enough, try for that. In Google and MSN, 1 – 3 all show up at the top of the page. Really, don’t worry too much about placement, worry about your budget.

    From this point, its just a matter of watching and evaluating your campaign. You’ll need some sort of tracking software to help you. If you’re using Adwords, they’ll give you Google Analytics. If you’re not on Google, try StatCounter Free invisible Web tracker, Hit counter and Web stats

    Summary: I have changed my tactics (and strategy?) recently. Now my online activity reminds me what guys from marketing experiments do: I would like to test as many ways and techniques to earn my living online as possible, by trial and error, to find those that are most profitable and appealing personally to me and focus on them.

    [tags]cpa marketing, ppc marketing, ppc arbitrage, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]



    Related posts:

  • Content websites: scaling does not work in my case
  • PPC marketing in crisis?
  • The secret of successful PPC marketing



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