I have been experimenting with organic SEO for about two years. The idea to create ‘a nice website with quality unique content’ is a bit naive (it took me a lot of time to realize that). You need to develop a GREAT website to succeed online nowadays.

It should be extremely popular in the niche you are working in and in that case you have a nice chance to get a lot of traffic and direct advertisers in addition to poor performing Google AdSense (Internet users are getting blind to these ads the way they have got blind to banners a few years back).

It is not a bad idea to diversify your online business and test PPC marketing and other techniques – this is the conclusion I have made recently.

Though PPC marketing sounds quite simple – buy keywords, develop ads, get targeted traffic, send it to your landing page (or directly to the merchant’s website you promote) and generate your affiliate sales. Yes, it is a great way to burn your PPC budget.

Every step starting from selecting an affiliate program to promote, deep keyword research and ending with a great landing page need much testing and practicing.

I have been researching this topic for a few last weeks and have discovered a lot of fantastic links that will guide you through the entire process step by step. And I am glad to share these resources with you (they are listed in no particular order):

Lets learn how to run an affiliate campain with PPC shall we kids

Google AdWords Tips for Success

Google AdWords Case Study - Improving Landing Page Quality

Troubleshoot your poorly performing affiliate marketing campaign

Enough Bullshitting… Let’s Make Money In 24hrs Or Less!

12 Pay Per Click Networks Tested and Rated

Pay Per Click Networks Tested

HowTo: Writing good sales copy for PPC->A.M.

An easy script to mask affiliate links

PPC Direct to merchant

3 Critical Keys For A Profitable PPC to CPA Campaign

Make your content PREell (pdf)

How to choose an affiliate program that make money

Summary: Well, it takes time to research all these links and even more time to test them to develop your own profitable PPC system. Next goal is to turn PPC marketing into a real money maker.

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This entry was posted on Wednesday, February 28th, 2007 at 7:34 am and is filed under PPC Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.