Google AdWords: end of PPC spam?
Those home workers who run bogs or websites and use Google AdWords for their affiliate marketing activity are familiar with tons of spam websites that compete with them for pay-per-click placement.
Google is aware of PPC spam problem and it looks like it will fix it soon and properly. Now in addition to the bid price and click through rate to define the position of the ad Google will consider one more point – landing page. How will Google evaluate your landing page?
The AdWords system will visit and evaluate all pages specified by your ad Destination URLs. It will also follow redirect URLs. (Redirect URLs send a user to another website page without any action on the user’s part.) To fully understand the quality of your specified page, the system may follow other links on the page.
Visits from our system won’t appear as impressions or clicks in your AdWords account – so you won’t be charged for these visits. However, third-party click trackers may log our visits as user visits. We recommend that you contact your provider to learn whether this is the case.
We’ll use automated programs to determine how often the system visits advertiser sites and how many pages it visits. For tips on making your pages easy for our system to review, see our Webmaster Guidelines.
Note: Your site’s inclusion or ranking in the Google search index won’t be affected (positively or negatively) by AdWords system visits.
It is possible (but from Google point of view is not recommended – it will negatively impact your AdRank) to exclude your landing pages from AdWords visits.
Summary
Google progresses fast with spotting and eliminating new spam techniques. It is necessary to wait and see if the new technique will fight PPC spam efficiently, but in my opinion, Google will win this battle sooner or later.
[tag]affiliate marketing, google adwords, home job, work from home, home based business, blogging, pay per click, google[/tag]
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