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    Marketing niche for a new website
       September 5th, 2006

    When I look at some of my projects I quietly smile. At this point in time I think I am a more experienced online entrepreneur than 18 months back, but I am not good enough to boast of really great projects that made me a fortune and are well known on the Internet. I guess every person thinks and hopes that his best project is still to come.

    Now and then I am tempted to start a new project (though I hardly cope with the current load of the work) hoping to apply all my experience and make it outstanding. I dream to make an innovation project that will take minimum maintenance time and achieve a certain degree of visibility online. One day.

    Thinking about new projects I realize that I need an algorithm that will make the entire process less painful and in some way more secure. Those issues that I take into account thinking about new projects can be short:

    - Overture Search Term suggestion tool (niche volume)

    - Overture bids (how much money is in the niche)

    - Google (competition research checking the amount of pages with the exact keyword phrase I the titles; then checking the quality of competition – 2-3 search page results)

    That’s it – you have an idea about the niche potential, market demand and supply, competition. I guess it is a good way to start a network of made-for-AdSense websites or websites when you own a number of domains and need to put some pages online.

    If you are thinking a project of your life or at least a project with a long-term strategy then you should turn to the extended analysis (I prefer the latter). The essence of the process is the same – check the demand and supply, explore your competition and your prospect audience, get ideas about originality of your project, define the mission or USP (unique selling proposition). The difference – it considers much more factors, takes much more time and unfortunately does not guarantee the result. Sometimes pure guess projects are more profitable and with a better potential than well thought and analyzed ones.

    Nonetheless I prefer the second approach. What aspects do I consider when planning a new project?

    · Twist, innovation

    · Web 2.0 features (read O’Reilly description)

    · Trend Spotting

    · AssociatePrograms.com: check new programs

    · Stats available

    · What people search? And what particularly they search in your niches?

    · Websites for sale: topics, traffic & revenue details

    · WordTracker free reports: what people search. It is also a good idea to buy a subscription

    · Check forum sections: need services/ will buy

    · eBay ‘what’s hot’

    · Shopping.com consumer demand index; MySimon top searches

    · 7Search top paying keywords

    · Future: emerging products and services

    · Investigate affiliate networks: their offerings

    · Study high paying keyword lists

    · Amazon: hot selling products (topics)

    · Rentacoder/ eLance (check what work people need to be done)

    · Check signatures in webmaster forums

    · API applications

    · Find niche forums: explore FAQ

    · Yahoo! Buzz Index, AOL Search: hot searches monthly, Lycos hot 50

    · Google Zeitgeist

    · Keiobservationdeck.com

    · Browse DMOZ categories and listed sites

    · Magazine stores

    · Yahoo! Picks

    · Del.icio.us (most popular tags), Slashdot.org, Digg.com, etc: angles/ buzz/ trends

    · SourceForge.net – open source software, browse their Top Projects

    · Blog Buzz Index (search for stories rapidly spreading through blogs):

    · Technorati top blogs: what and how people write

    · Bloglines.com

    The above will give you a long list of ideas to look deeper into. But it is the start – you need to explore the demand and supply:

    - Overture bid tool (money in the niche)

    - DigitalPoint suggestion tool/ NicheBot (demand)

    - Google/ NicheBot (supply)

    - WordTracker: any actual demand? Any free niches?

    - Google Top 10 (allintitle): level of competition. Also check: BL, PR, # of indexed pages, domain age

    - Seomoz.org keyword difficulty tool (competition)

    - Check: are there any ads (for AdSense site: use DigitlPoint AdSense sandbox tool)

    - Before you start working at the website: test the niche. Put some PPC ads and see the demand

    - Go deep into Google for a specific keyword until you see the crap. It is the place you can easily gain

    Now it is good to have a deeper look at the competition:

    - Online Competitive Analysis

    - Competitive Research Tools

    Now your list of ideas is much shorter. Take your time and make your final decision. Now domain names and hosting are much cheaper and you can start a few websites with one hosting account. Put a few pages for each project and observe the progress. If it makes sense try to run a few new projects – hire some help.

    It is the description of my process. I am not the one who invented it from zero – you will find most things in the links I provide at the bottom of the post. My way is neither the only one nor 100% error free.

    Here is a collection of resources that will help you:

    Research Guide to Online Niche-Finding: Methodology and Software
    Affiliate Masters Course
    Entire niche selection and site creation process
    Profitable niches in under 10 minutes
    How to Choose a Product for eCommerce
    Abstract niche discovery approaches
    Trend unit
    Trending and Tracking the Blogosphere and Newsosphere
    Starting a professional blog – choosing a niche
    Where to get ideas for a niche website
    My system for finding workable ideas
    Finding good affiliate niches
    Nichegeek

    Summary: Extended approach to a niche selection process takes time, much of it. But you will learn many extra things in addition to a selection of your new niche. For instance, you will discover new design, coding, website functionality features. You will get a wider look at where Internet is now and where it is heading for.

    When you decide on the niche to follow you will have enough data to develop and position your website within a relatively short period of time as you will know the target audience, the key niche players (websites, blogs, forums) and you will have ideas how to make your website different from your competition.

    [eminimall]

    [tags]niche selection, niche marketing, online business models, freelance jobs, how to get a job, telecommuting, networking, online communities, forums, web forums, traffic, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]

    Affiliate marketing networks: new list
       September 4th, 2006

    I have posted a nice list of affiliate networks. But there was a post on www.wickedfire.com forum with a link to one more great list of AdSense Alternatives. I think this list is a nice addition to the old one.

    1. Chitika : Shopping mall banner advertising. (CPC)

    2. AdBrite : Ad marketplace for publishers and advertisers. (CPC);

    3. Advertising.com : Large network. (CPA)

    4. 24/7 RealMedia : Large network. (CPM)

    5. Burst Media : Large network. (CPM)

    6. Commission Junction : Large network. (CPA)

    7. Kanoodle : Large network. (CPC); 50% payout.

    8. LinkShare : Large network. (CPA)

    9. ValueClick : Large network. (CPM)

    10. Yahoo Publisher Network : Closed Beta (CPC)

    11. MSN adCenter : Closed Beta (CPC)

    12. Accelerator Media :

    13. AdAgency 1 : (CPM)

    14. AdDynamix : (CPM)

    15. AdEngage :

    16. Adgenta :

    17. Adhearus :

    18. AdKnowledge : (CPC)

    19. AdPepper : (CPM)

    20. ADServing Network : (CPM)

    21. Adsmart : (CPM)

    22. Adtegrity : (CPM)

    23. AdZuba : (CPM)

    24. AffiliateFuture : (CPA)

    25. AffiliateSensor :

    26. AllFeeds : (CPC);

    27. AVNads :

    28. AzoogleAds : (CPA)

    29. Banner Boxes : (CPC)

    30. BannerConnect : (CPM)

    31. BardzoMedia : (CPM)

    32. BidClix : (CPC)

    33. BidVertiser : (CPC)

    34. BlinkAds : (CPA)

    35. BlueFN : (CPA)

    36. BlueLithium : (CPM)

    37. Casale Media : (CPM)

    38. ClickAdsDirect :

    39. ClickBooth : (CPA)

    40. ClickShare :

    41. Clicksor : (CPC); upto 85% payout.

    42. ClickXchange : (CPA)

    43. ContexWeb : (CPC); 50% payout.

    44. CoverClicks :

    45. CPX Interactive/Budsinc : (CPM)

    46. DirectNetworks : (CPA)

    47. Enhance Interactive :

    48. Esource Media : (CPM)

    49. Etype-Europe : (CPM)

    50. EtypeUSA :

    51. ExpoActive :

    52. FastClick=ValueClick : (CPM)

    53. FluxAds : (CPA)

    54. HurricaneDigitalMedia : (CPM)

    55. Hyperbidder : (CPC)

    56. IncentaClick : (CPA)

    57. Industry Brains :

    58. Interclick :

    59. JoeTec : (CPM)

    60. Kontera : (CPC)

    61. Mamma Media Solutions : (CPC);

    62. MaxBounty : (CPA)

    63. Mirago :

    64. MIVA AdRevenue Xpress :

    65. Nixxie :

    66. Oridian : (CPA)

    67. Oxado : (CPC)

    68. Paypopup : (CPM)

    69. PeakClick :

    70. Popup Traffic : (CPM)

    71. Quigo : (CPC)

    72. RealCastMedia : (CPM)

    73. RealTech Network : (CPM)

    74. Revenue Pilot : (CPC);

    75. RightMedia : (CPM)

    76. Searchfeed : (CPC)

    77. ShareAShare : (CPA)

    78. TargetPoint : (CPC);

    79. TextLinkAds : (CPC)

    80. TMP Express : (CPA)

    81. Tremor Network :

    82. Tribal Fusion : (CPM)

    83. Veoda : (CPC) ;

    84. Vibrant Media IntelliTXT : (CPM)

    Summary: Affiliate networks are not all the same – some are likely to be a better match for your website. Also sometimes webmaster due to his lack of experience runs into trouble with major networks and start searching for alternate ways to monetize their web traffic once he is suspended from AdSense or YPN. Here comes the above list that is of great value in these cases.

    [eminimall]

    [tags]affiliate networks, adsense, ypn, chitika, freelance jobs, how to get a job, telecommuting, networking, online communities, forums, web forums, traffic, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]




    Chitika: tips and tricks
       September 4th, 2006

    It took me a while to get accepted by Chitika. I was not obsessed with getting signed up with this service, but I was interested (and I am still) to test the earnings of this affiliate network I can get.

    My photo website was twice rejected. I made a pause for a month or so and then contacted their support service via e-mail asking to re-check my website that in my opinion fits well as a Chitika program publisher. Next morning I have received a reply – your website is reviewed and accepted.

    Now I am about to place Chitika ads at the websites and see if we are really a good match.

    Before rushing to paste the code at the pages of my website I made up my mind to explore the optimization tips to get maximum effect of using Chitika ads.

    Yes, Chitika network is relatively new, but it has generated much buzz online in the past months and I expected to be overwhelmed with tips and tricks… I was wrong.

    Chitika FAQ including a link to a WordPress plugin
    Chitika eMiniMalls tips
    DigitalPoint Chitika forum

    These are the only valuable resources on the Chitika optimization topic I have found so far. But I should say that they are sufficient. One can apply AdSense Heat Maps – I am sure it will work just fine with Chitika.

    Summary: Chitika optimization resources are not abundant on the Internet (compared to the amount of resources, posts, articles, forum discussions you will find if you decide to do this sort of research for Google AdSense).

    But it saves you a lot of time – I remember reading Google AdSense optimization tips that were all the same in thousands articles.

    [eminimall]

    [tags]chitika, freelance jobs, how to get a job, telecommuting, networking, online communities, forums, web forums, traffic, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]

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