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    MySpace is a bubble
       June 30th, 2006

    MySpace is a bubbleMySpace is a new generation social networking site that should give a new impulse to online business model development. It is sort of a buzzword, the place is no doubt popular with teenagers and youth. The site is one of the most trafficked in the USA (over 70 million a month).

    It is also a popular way for online marketers to promote their services and products to target groups. But recently this technique is more and more abused. MySpace promotion is kind of spamming members (many people create hundreds of accounts, use automatic friend adders and other ways with the sole purpose to send out bulletins with their adv to thousands of MySpace members).

    Forbes calls MySpace (as well as some other social networking sites) a bubble. A business model that is not likely to last or at least there is no evident proof that their model is long lasting. It works in a few simple steps: survive, call yourself Web 2.0 and attract attention, get venture capital and sell your business to a bigger market player (MySpace successfully completed all stages, now there are a few more websites that would be happy to do the same).

    Another new breed of websites is shareable content providers – PhotoBucket, YouTube and thousands of their clones.

    Web 2.0 term annoys more and more people. Some companies that proudly called them Web 2.0 get closed (read more on some Web 2.0 failures on TechCrunch.com). It proves that it is not enough to call yourself Web 2.0 company. You need much more to succeed online (as well as in offline world).

    [tags]forbes, web 2.0, myspace, youtube, blogger, classmates, photobucket, affiliate marketing, online business[/tags]

    List of affiliate marketing ad networks
       June 29th, 2006

    If you are in affiliate marketing and do not sell any products directly you need some ad network that will help you to generate income from your website. There are a few types of networks (see below): in some cases you can combine all types on a single page, in other cases you are not allowed to place them on one page. Read the network rules to avoid any mistakes – ad networks will close your account if you do not meet their requirements.

    CPC:
    Cost per click – you get paid each time a visitor clicks on ads placed on your webpages. The ad networks do not disclose the information what % share you will get per click – the income is divided between you and the network. It is rumored Google (Google AdSense – the most popular service from this group) pays 78% to the publisher from the amount received from the advertiser, but the company did not evr confirmed this information.

    Google Adsense
    Yahoo Publisher Network (Beta)
    Chitika
    BidClix
    BannerBoxes
    Adbrite
    AdSonar
    Clicksor
    Searchfeed
    Revenue Pilot
    Kontera


    CPM:
    Cost per thousand impressions. You get paid for views, no action on the part of the visitor. You need much traffic to generate substantial income from this type of revenue. For example, one of TribalFusion requirements is 2,000 unique visitors per day.

    Tribal Fusion
    Casale Media
    BurstMedia
    RealTechNetwork
    ValueClick Media/FastClick
    Buds Ad Network
    MaxOnline
    24/7 Real Media
    Bannerconnect
    Mamma Media Solutions
    Adtegrity
    Ad pepper Media
    Rightmedia.com
    Advertising.com
    Accelerator Media
    AdSmart
    AdAgency1
    Interclick


    CPA/CPL
    Cost per Action – you get commission only if the visitor buys a product or subscribes to a service advertised. This ad model was the most popular a few years back. Now its days are gone. But it depends on the topic of your website – probably it is the best choice in your case.


    Linkshare
    Commission Junction
    ShareASale
    WebSponsors
    Advertising.com
    Azoogle Ads
    Maxbounty


    [the ad network list via sitepoint.com]

    Summary: obviously, web publishers have a choice. But along with that, web publishers are faced with cut throat competition – it is extremely hard to promote sites nowadays. Monetizing your website is important, but your primary task if you run a new website is to focus on its content, incoming links and traffic generation.

    [tags] affiliate marketing, adv networks, Google Adsense, Yahoo Publisher Network, Chitika, BidClix, BannerBoxes, Adbrite, AdSonar, Clicksor, Searchfeed, Revenue Pilot, Kontera, Tribal Fusion, Casale Media, BurstMedia, RealTechNetwork, ValueClick, FastClick, Buds Ad Network, MaxOnline, 24/7 Real Media, Bannerconnect, Mamma Media Solutions, Adtegrity, Ad pepper Media, Rightmedia.com, Advertising.com, Accelerator Media, AdSmart, AdAgency1, Interclick, Linkshare, Commission Junction, ShareASale, WebSponsors, Advertising.com, Azoogle Ads, Maxbounty [/tags]




    Top stores: 500 online retailers
       June 28th, 2006

    Top stores: 500 online retailersInternetRetailer.com has published its annual (third) Edition of the Top 500 Guide. The guide includes US outlets only. A printed 260-page book includes detailed information on top online stores in miscellaneous sectors. Information provided for every retailer:

    • 2005 Internet sales
    • Monthly web traffic
    • Monthly unique visitors
    • 16 sectors
    • Average conversion rate
    • Management
    • Performance consistency
    • Etc.

    It is valuable information for small- mid-sized online retailers to see how their bigger competitors do, what it takes and how to improve general operation.

    An advantage of the guide presentation is a sample listing that gives you a clear idea what to expect from the publication.

    Another nice feature is an online list of all included online retailers added to the guide. If you do not want to spend money on the guide you can at least browse the websites of top online retailers and see their design and development techniques, make analysis of their marketing campaigns.

    The guide price is $59.00, discounts apply if you order more than one copy. You can order your copy here

    [tags]online retailers, top stores, top 500, amazon, wal-mart, figleaves[/tags]

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