MySpace is a bubble
MySpace is a new generation social networking site that should give a new impulse to online business model development. It is sort of a buzzword, the place is no doubt popular with teenagers and youth. The site is one of the most trafficked in the USA (over 70 million a month).
It is also a popular way for online marketers to promote their services and products to target groups. But recently this technique is more and more abused. MySpace promotion is kind of spamming members (many people create hundreds of accounts, use automatic friend adders and other ways with the sole purpose to send out bulletins with their adv to thousands of MySpace members).
Forbes calls MySpace (as well as some other social networking sites) a bubble. A business model that is not likely to last or at least there is no evident proof that their model is long lasting. It works in a few simple steps: survive, call yourself Web 2.0 and attract attention, get venture capital and sell your business to a bigger market player (MySpace successfully completed all stages, now there are a few more websites that would be happy to do the same).
Another new breed of websites is shareable content providers – PhotoBucket, YouTube and thousands of their clones.
Web 2.0 term annoys more and more people. Some companies that proudly called them Web 2.0 get closed (read more on some Web 2.0 failures on TechCrunch.com). It proves that it is not enough to call yourself Web 2.0 company. You need much more to succeed online (as well as in offline world).
[tags]forbes, web 2.0, myspace, youtube, blogger, classmates, photobucket, affiliate marketing, online business[/tags]
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