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    Online Marketing: How to Learn What to Sell?
       May 3rd, 2008

    Widely spread mistakes

    When people decide that they want to become online retailers, there are a number of initial errors they make. These errors are:

    • New sellers get into highly-competitive areas. It means that they start to sell what everyone else does (DVDs, electronics, designer clothing etc.). The major problem about such markets is that if one wants to become successful there he will have to sell products in huge quantities.
    • New sellers sell the products they know a lot about. In fact, it can be a successful strategy only in one case – when the products they know a lot about are in demand. Otherwise, they end up selling items no one wants to buy.

    A few words about IDEA HOTSPOT

    Lisa Suttora ( has introduced the term “idea hotspot”. What’s that? According to Lisa it is a place that “provide[s] you with an unending source of new product ideas, of market trends, of developing niches, and product line education…It is a fertile ground for product ideas.”

    Such places give you the information on what people are eager to buy (plus the things which are likely to be in demand in the near future and things which are already on their way out).

    When you have decided which products to sell, you need to find a reliable source to buy them from. I suggest using dropshiparea database, which features dozens of worthy wholesale suppliers from all around the US.

    In order to be successful you need to use more than just 1 or 2 sources of ideas:

    • Newspapers

    The sections that are of a great interest for you: lifestyle section business section and advertisements of big stores

    • Consumer publications

    Each niche has its own publications. These publications can be great sources for your ideas.

    • Malls/brick-and-mortar stores

    By talking to sales people you can gain valuable information on what is selling well at the moment.

    • Web-pages

    There are a number of internet sites of great interest (like,,

    • Entertainment sources

    There is a web-page,, that can supply you with the list of movies which are one their way out. You can buy the products related to the successful-likely movies in advance and then sell these products with high profits.

    Put the ideas down

    It is very useful to carry around a notebook or a phone where you can keep all you ideas.

    Suttora continues:

    90% of ideas that you don’t write down will get lost…When you’re at these idea hotspots, if you see a hundred ideas for products to sell, you won’t be able to remember those. You’ve got to write them down in your product sourcing notebook and then go back and start researching them.

    How Can RSS Feeds Help your eBiz
       May 1st, 2008

    First of all, what’s an RSS feed?

    Wikipedia says:

    RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts. An RSS document (which is called a “feed” or “web feed” or “channel”) contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays.”

    The major features of RSS feeds:

    • RSS feeds update automatically. Once a new blog entry is published all the subscribed clients receive the update.
    • In comparison to mail campaigns it is much cheaper as you don’t have to deals with black lists and spam filters
    • An RSS feed is 100% optional choice. The subscribers are really interested in the information you provide. In order to read the updates the feeds are submitted to special reader services which are able to translate the RSS code into decipherable entries. You see that if a person is not interested in your services he/she wouldn’t bother spending time and effort subscribing to RSS feeds

    Bill Flitter, of, speaks about the future of RSS feeds:

    RSS becomes a little bit easier, I think we’ll see a huge surge in its use.” A number of Internet Browsers (like Firefox, Safari and Opera) are already RSS-enabled and the others will be soon.

    Owing to the simplicity of RSS campaigns they are destined to gain popularity in the near future. Flitter continues:

    I think we’ll see… individual subscriptions increase so you can send information that’s more relevant to that end user… like Tivo for the web.”

    Another option that is still to come is the ability to manipulate and customize the feeds. You will be able to make your feed stand out in the crowd by giving it exclusive appearance and other features.

    Can RSS feeds help an eBiz?

    RSS feeds can be used to send:

    • Newsletters
    • product promos
    • blogs
    • special offers

    RSS feeds are universal for all the types of blog software (Type Pad, Word Press, Movable Type). All software solutions allow RSS feeds. So now the only thing you need to do is keep the content on your pages fresh, relevant and interesting so that the visitors would like to get the latest updates.

    My eBay: Promoting eBay Auctions
       April 29th, 2008

    What do you think is the key to success on eBay? Of course, there are a number of factors that determine whether you are a successful or failure. But the first and the foremost thing that should be on your mind is getting people to your listings. If people don’t know a thing about your listings they won’t be able to come, buy items and make you rich.

    Below, I’ll try to give you some general knowledge on promoting your eBay store. But there’s one thing that might still puzzle you mind: where to find reliable suppliers for that store? The answer is as simple as that – Here, at dropshiparea, we do our best to supply you with the wholesalers which are not likely to let you down.

    So let me give you a couple of tips on boosting your eBay traffic and thus boosting the sales:

    Increase traffic numbers:

    1. Optimize all of your listings. The overwhelming majority of users (about 90%) search eBay by keywords rather than by category. You have to make sure that your headlines and titles are keyword-rich.

    Skip McGrath, of Skip, suggests:

    [Use] all the relevant keywords in the title, then if [you] have some space, use words like new, unique, one of a kind, rare, that sort of thing. The word should apply to what you’re selling.

    2. Consider Cross-Promotion. The more you use auctions the better for your store. A great majority of eBay users never click on the link that redirects them from the auction to your store, so you’d better put that link in the description of the item.

    McGrath continues:

    One of the big advantages of moving buyers from your auction to your store is that store listing fees and final value fees are a lot less than at auctions.

    Customer trust is the king

    • Create a pro-Image. Your presentation is crucial while you are a newbie at eBay. Establishing your name is time-consuming, but you need to do that in order to make your clients feel comfortable spending their money with you. If you feedback reaches 30 or higher customers, other clients might see you as a trusted source of their purchases. And it is your final goal, isn’t it?
    • Brand your eBiz. You need to make up an image for your store. There must be some particular individuality in everything you are doing – the same with eBiz – the brand is the notion the clients associate your store with. It consists of a number of aspects: writing style, the layouts, the color schemes etc.


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