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January 15th, 2007
I think my idea to clone popular websites is not original – webmasters shamelessly copy popular and trendy web concepts all the time, on all levels. Take a minute to visit a freelancer website and see how many projects include the word “clone”: need a clone of this website, need a clone of that service, etc…
I have an idea to make one more step in that direction – clone popular website concepts in other languages than English. Do you know Spanish or Russian? Or, probably, Chinese? Browse some good list of web 2.0 services (or keep an eye of new web companies covered by TechCrunch, ReadWriteWeb or SpringWise), select what might suit the market of your target country – you need excellent knowledge of that country culture and Internet scene or a local advisor (search for a partner on the webmaster forums) and promote projects on those markets.
How to monetize your websites? I think Google AdSense is a really global service now, so they will help you at the first stage. In the future you are likely to make some direct adv deals if your project proves to be successful.
I think you are likely to expect lower earnings from projects in other languages and lower traffic, but also a much lower competition as well. And you have a wonderful chance to be the first in the market in that niche.
Summary: I personally like many new web services. A few that in my opinion has a good and lasting business model:
I hope to start a project of this kind early this spring.
[tags]clone websites, web 2.0, seo, internet marketing, affiliate marketing, make money online, earn your living online[/tags]
January 15th, 2007
Videos gain their popularity on a daily basis (Ways To Make Social Sites Pay) and promise to be the top online trend in 2007. Images are an integral part of websites for ages. They add value to your websites, but can also generate traffic if you properly optimize them.
A nice selection of the tips that were published recently includes a few simple, but efficient ways:
How to optimize videos:
- Capitalize on metadata content: Titles and descriptions for video are heavily weighted by the engines. Use them wisely.
- Encode your video using multiple file types for ease of download and viral spreading. Don’t forget the ipod revolution.
- Piggyback on popular content or news items.
- Watermark. Watermark. Watermark.
- Proliferate your content on the video engines.
- Embed auto refresh tricks into your video to update your content. The engines will reward for recency, although they primarily reward for relevancy.
- Research. Test. Study results. Find out why your content ranks well. Then replicate it.
- Rely on your favorite keyword research tools. They work equally well for video. Pay attention—if you don’t already—to YahooBuzz for keyword suggestions. It’s current. It’s fast. And it’s underused so you’ll have a leg up.
- Play both types of engines-content and video. Optimize your clips for ripe terms to capture your niche market and the broader video search terms.
- Hook up RSS and Atom feeds.
How to optimize images:
- Image originality. The panelists agree that there is a special advantage to taking original photos, even if you are a retailer who already receives photos elsewhere such as from a manufacturer. “The more control you have over the images on your site the better.” says Evans. “You can brand them with your logo, url or trademark. It also allows you as the retailer to present the product in the best possible way that will convert with your own audience, not to mention allowing you to present the features in a different way than other competitors.
- Image quality. Start off with good quality pictures, and make necessary resolution adjustments between your full size images and your thumbnails. Smith mentions that pictures with good contrast tend to work better. “When they’re reduced down to the thumbnail size, stronger contrast is needed to better discern image, which will lead to more people clicking and linking to image.” he says.
- Image formatting. Thurow advises saving photos as JPG files, and other graphic image types as GIFs “Search engines are going to interpret a GIF as a standard graphic image with 256 colors,” Thurow said, “and JPGs as photos (because photos have millions of colors.” says said Shari Thurow, Webmaster and Marketing Director at Grantastic Designs, Inc..
- Image naming. “Make the image names of your files match what is actually represented in the file,” says Thurow. “The image name will appear beneath the graphic image in search results. It helps to communicate to searchers that they are viewing the desired graphic image. “Do NOT expect your photo editing program’s default settings to give you optimized file names,” she continued. “Default names communicate nothing to the search engines on their own. Make sure to set up your own file naming structure in advance.”
- Tagging - More content is “King” It’s a given to make sure that your images match the actual products and keywords you place in there, along with ample descriptions of what you’re featuring. But you should also take full advantage of the many special contextual tags for social sites with image search. Not only are image names given more weight than regular search results, but you can also add special tags such as captions, comments, cross-grouping, location, and themes.
- Expand audience base. Be broad in your subject matter. Image search is not just for retailers directly reaching customers. “There are all sorts of innovative ways you can get people interested in your company and hence build up traffic and conversions. For example, factories might show steps in product manufactures, hotels might show furniture & decorative art in addition to details on their rooms, and restaurants might show picturesque views or special event rooms.”
- Optimize the page with the image. Optimize the page the image appears on can be just as important as optimizing the image itself. “Optimizing the actual page for contextual search improves graphic images search,” Thurow added. “Search engines also look at text surrounding a graphic image to determine relevancy.” says Thurow. “Text within the anchor tag and next to anchor text is especially going to influence image-search rankings,” said Thurow. “If you can reasonably put labels and captions on key graphic images, try and do so.”
- Usability is “Queen”. According to Thurow, usability is very important in image search optimization. “It’s one thing for a graphic image to show up at the top of image search results,” she said. “It’s another thing to get people to click on the link to the image and go to your site. Writing alternative text (which shows up in Google Image search results) that is keyword stuffed is not going to inspire people to click on the link in that image to your site.” Smith also added that sometimes adding a not directly onto a region of a photo can invite users to comment and participate.”
- Freshness. Smith recommends that if you’re targeting high popularity keywords, try experimenting with re-uploading your pix, since image freshness is a contextual clue for the search engines and might affect relevancy.
Summary: I think the above tips are valuable for most website owners – I do not know a single website that does not use images. And I think it will be true about videos just in a few years.
[tags]how to optimize images, how to optimize videos, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]
January 14th, 2007
All these previous months I was focused on developing a number of content websites and generating unique articles. It is a hard work (to write articles – it takes much time and does not generate much income now with all that competition online) and to tell the truth I am getting bored doing the same stuff for months, so I started to explore other options for my Internet activity:
- I am in the process of implementing my first PPC arbitrage experiment using 2nd tier PPC engines
- I also properly learn PPC engines for my plans to learn CPA marketing properly (I do tests with AdWords)
For these purposes I recommend you to read a few PPC blogs and blogs of the independent and quite successful PPC marketers:
Though the guys do not publish their recipes one can collect the ideas one by one into a solid picture and start your own tests. I am sure that even if they have published their step by step guide it would not work for most other webmasters – you need your own experience back up to get a feeling of any online marketing technique. It is my belief. As a sample I publish a recipe from one more CPA marketer, but I strongly doubt that you will earn thousand (or even hundreds) tomorrow based on these guidelines:
Here is how I did it (and will probably continue, tweaking along the way of course):
1. Look over the offers your affiliate companies have. Find ONE that interests you. When evaluating your offer, think about how you would respond to it. What would get you to click and buy or give out your email, or whatever.
2. Do some research on that niche. Go to Google, MSN and Yahoo! and type in the primary keyword for your niche. Look at the paid ads’ landing pages very closely, particularly the top 10.
3. Build a landing page that mimics the main points you noted were used in the top ten. So, in other words, if every landing page in the top ten has flashing graphics, guess what you need? Flashing graphics.
4. Now, NOT using any sort of software or web based program, come up with as many keywords as you can for that niche.
5. Using those keywords, pick out the keywords that are super specific. In other words, if you are promoting Hoodia diet pills, then “hoodia diet pills” would be super specific.
6. Now, add action to those keywords, like “buy”, “purchase”, “get”, etc.
7. Take that specific list, and the action list, and try to expand on it. Remember to keep your keywords tightly focused. Loose keywords will get you more clicks, but less sales. Tight keywords will get less clicks, but more sales.
8. Time to set up your ad. Go back to those top ten ads in the major search engines and get a feel for the language. Don’t just copy one, but get creative with the ones you like best.
9. Set your budget. Be careful with this, don’t try and chase 1st place. That will cost you money (most likely). If #3 is cheap enough, try for that. In Google and MSN, 1 – 3 all show up at the top of the page. Really, don’t worry too much about placement, worry about your budget.
From this point, its just a matter of watching and evaluating your campaign. You’ll need some sort of tracking software to help you. If you’re using Adwords, they’ll give you Google Analytics. If you’re not on Google, try StatCounter Free invisible Web tracker, Hit counter and Web stats
Summary: I have changed my tactics (and strategy?) recently. Now my online activity reminds me what guys from marketing experiments do: I would like to test as many ways and techniques to earn my living online as possible, by trial and error, to find those that are most profitable and appealing personally to me and focus on them.
[tags]cpa marketing, ppc marketing, ppc arbitrage, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]