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    Social websites popularity increases
       September 11th, 2006

    Social websites gain more and more popularity online. They generate a lot of buzz.

    A few months back there were occasional reviews or coverage of these websites, now the information on the topic is abundant.

    New to social websites? Then you should read ‘Introduction to social scene’ – what it is, what social bookmarks and tagging are.

    Need to learn more about top social websites? No problem, a lot of information on this. For instance: what is Digg, how it works, its competitors.

    If you are an advanced social websites enthusiast then you are on the next level: how to do social media optimization. Here is the list of top social websites to keep in mind if you are planning to apply social websites optimizing (just remember they operate in various niches and in slightly different ways – they are not all the same):

    1. Digg


    3. Wikipedia

    4. Flickr

    5. Reddit

    6. Newsvine

    7. StumbleUpon

    8. Technorati

    9. MySpace

    10. Yahoo! Answers

    11. Ma.gnolia

    12. Yahoo! 360

    13. LinkedIn

    14. Squidoo

    15. Wikihow

    16. Ning

    17. Frappr

    18. Furl

    19. Wetpaint

    20. 43 Things

    21. Shoutwire

    22. Shadows

    23. YourElevatorPitch

    24. Jotspot

    25. BlinkList

    For professional social websites users, for those who find interesting ‘how stuff really works’ – Research list of social network sites.

    Summary: I greatly enjoy all above resources. As I have stated a few times before I see these websites as a great help to those who make their first steps with making money online with their websites. It is next to impossible to gain high Google rankings despite your website content – the search engine takes many factors into consideration and the website age is one of the most important. Added to that most niche are occupied and the owners of the established websites do not feel like sharing space with new (late?) competitors.

    On the contrary, social websites as a new approach to classify information opens doors (a bit) to all websites if you are good enough to do well online.

    Unfortunately, not every type of the website is good for social websites – for instance, e-commerce sites are not likely to become popular and benefit from the social websites, but those with good content have good chances to see the advantages of social network sites.


    [tags]social websites, social search, social network websites, social bookmarking, smo, social media optimization, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]

    Keyword research and tools, P I
       September 8th, 2006

    High search engine rankings are harder to get these days. There is much discussion if Google sets any entry barriers for new websites. I like one comparison that comes from some online marketer.

    Imagine a city block that has a few Chinese restaurants. What the sense to open more when there are a few and they have divided the market into shares. If you are going to open a Chinese market in this block – it is a bad idea – it is hard to take away consumers from already existing and established restaurants. Probably, it is a good idea to open a Russian restaurant in this block if there is no any.

    I share this point, but I belong to that part of entrepreneurs who opens a new Chinese restaurant. I guess the answer is evident: it is much easier to imitate that innovate. Yes, I try to add some features to my websites that make them unique to a certain degree and from my point of view, but in essence they just imitate well established websites in the Internet. It is not easy to innovate. Especially when you are a late comer – most niches are taken by those who could realize the potential (=innovate?).

    But back to natural rankings, sweet and distant. You need to consider many factors to see your website high in the search rankings: onpage optimization, incoming and outcoming linking structure, website age, etc. I think you will get a much better explanation here.

    In this post I would like to talk about keywords. Yes, keywords that are entry doors for natural (and paid) traffic to your website. Why are keywords important? They help your website to get visitors from traditional search engines – Google, Yahoo!, MSN.

    Keywords definition:

    To achieve a high search engine placement for a relevant search, a website must contain the appropriate positioning and density of keywords or phrases related to the search terms used. This is a critical part of the search engine optimisation for any website.

    How do you optimize your web pages for keywords? What factors should you keep in mind?

    Your first step is to identify those keywords that are good matches for your website. Your options:

    - webpage
    - logs
    - competitors’ web pages
    - brainstorm
    - misspellings
    - synonyms
    - singulars vs. plurals
    - hyphenated

    So, what should you keep in mind while analyzing keywords?

    - Popularity. How many people do search these key phrase weekly or monthly?
    - Relevancy. Is it relevant to the content of your page? To what extent?
    - Competition. How many web pages are optimized for this very key phrase.

    What tools are available to help you with these tasks? There are good free and paid services that will make your life easier.

    If we start with free keyword selection tools it is worth mentioning:

    - Digitalpoint keyword suggestion tool
    - SEO book keyword suggestion tool
    - NicheBot
    - AdWords keyword tool
    - Overture bid tool

    If we turn to the paid keyword analysis tools:

    - WordTracker – the oldest and most respected service. You need to subscribe to get access to their invaluable data. Where does it come from? From MetaCrawler and DogPile engines (the data accounts just for 0.86% of all search engine watches (about 312,000,000 searches per day). Here is a link to WordTracker keyword research manual (pdf)
    - For more paid keyword analysis tools, explore this great brochure ‘Keyword research tools’ (pdf)

    Summary: It was my first part of a 3-post introduction to keywords analysis. Do not miss the second one.


    [tags]keywords tools, keywords research, traffic, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]

    CraigsList marketing
       September 8th, 2006

    Why CraigsList is so popular? It is so popular that it has attracted eBay to become a co-owner. My first impression was that it is a classifieds website with nothing to write home about. But it remains popular for years now. It does not go below top 10 websites ranked according to Alexa ranking system.

    I have recently read one theory about this super popularity. The idea is that CraigsList is full of spam. And this fact attracts million of visitors – they know that they can promote (=spam) their services and products on the website that enjoys so many users.

    Well, I do not quite agree with the theory – I know from my experience that CraigsList is not that easy to spam – your message will be deleted within minutes if reported.

    But online marketers never get tired searching for the ways to promote their services and products:

    To win with the Craigslist game, you need to have an effective plan upfront for optimizing your postings and ads for your local search marketing plan. I don’t actually try to target Craigslist readers with my ads, but I try to target Google instead. Yes.. I target Google with my Craigslist ads, not Craigslist readers. There is nothing wrong with Craigslist readers, but where I live Craigslist is not a household name like it is in California.. so the amount of actual readers I have for my state / city combo is dismal at best. Optimizing for Google will not hurt those advertising in cities where Craigslist has a large following.

    What do I mean? Well, if you do a search for a term / keyword in Google, most likely you will at some point find a listing from Craigslist high ( i.e. first page ) in the rankings of your results. Google seems to spider Craigslist on almost a daily basis so this makes it perfect for getting the traffic you need ASAP, and if done properly, that traffic can be directed to your site where your level of exposure for your goods will soar. Google must deem Craigslist ads as relevant, as I have been listed on the first page of Google for some pretty competitive keywords in less than week.

    Read the full article

    Summary: I did not test the technique as I do not have anything to promote locally.

    But I share the author point that if you Google a search phrase you will get top results coming from so called authority websites. CraigsList is no doubt is an authority website.

    [tags]craigslist marketing, traffic, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]


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