CraigsList marketing
Why CraigsList is so popular? It is so popular that it has attracted eBay to become a co-owner. My first impression was that it is a classifieds website with nothing to write home about. But it remains popular for years now. It does not go below top 10 websites ranked according to Alexa ranking system.
I have recently read one theory about this super popularity. The idea is that CraigsList is full of spam. And this fact attracts million of visitors – they know that they can promote (=spam) their services and products on the website that enjoys so many users.
Well, I do not quite agree with the theory – I know from my experience that CraigsList is not that easy to spam – your message will be deleted within minutes if reported.
But online marketers never get tired searching for the ways to promote their services and products:
To win with the Craigslist game, you need to have an effective plan upfront for optimizing your postings and ads for your local search marketing plan. I don’t actually try to target Craigslist readers with my ads, but I try to target Google instead. Yes.. I target Google with my Craigslist ads, not Craigslist readers. There is nothing wrong with Craigslist readers, but where I live Craigslist is not a household name like it is in California.. so the amount of actual readers I have for my state / city combo is dismal at best. Optimizing for Google will not hurt those advertising in cities where Craigslist has a large following.
What do I mean? Well, if you do a search for a term / keyword in Google, most likely you will at some point find a listing from Craigslist high ( i.e. first page ) in the rankings of your results. Google seems to spider Craigslist on almost a daily basis so this makes it perfect for getting the traffic you need ASAP, and if done properly, that traffic can be directed to your site where your level of exposure for your goods will soar. Google must deem Craigslist ads as relevant, as I have been listed on the first page of Google for some pretty competitive keywords in less than week.
Summary: I did not test the technique as I do not have anything to promote locally.
But I share the author point that if you Google a search phrase you will get top results coming from so called authority websites. CraigsList is no doubt is an authority website.
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[tags]craigslist marketing, traffic, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]
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