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    Forums as a web site backbone
       July 10th, 2006

    You may not know much of the forum functioning principles if you run a website with no forum, but it is a fact that websites that support a forum are less dependent on search engine changes and traffic – they help your website to function independently to some extent. Many affiliate marketers see online communities as the sole way to keep your website running smoothly and profitably in the future – with every Google update the artificial manipulations (SEO) with the top search engine get harder and harder, I would put it – next to impossible.

    So, the above introductory paragraph sounds convincing and you decide to add a forum to your website. I will not discuss popular forum software (vBulletin and phpBB (free) are most popular) and mods (forum additions and plug-ins) that make your forum more advanced and attractive to the users – it is a topic for a separate talk.

    I would like to focus on the basics – what you should do correct to attract and keep the users on your forum. I know one excellent place for forum owners and administrators – The Admin Zone – where they professionally discuss all issues related to forums – starting and running, monetization and traffic, software and staff.

    The one thing I have found particularly useful for myself is their community review algorithm. You have two ways to go – you can register with the forum and ask professional forum reviewers to critique your new forum (it is a free service). Or you can do the review on your own, but using their process. It helps you to spot most weak points in your young community. And it is of great value if you are new to forums operation.

    OK, here is a list of things you should pay attention to while running your forum. Your target is to make it look professional and attract as many members as possible:


    Guest’s Outlook: your community aims become clear within a few moments a new visitor arrived to your forum.

    Logos and Banners: use this for branding.

    Quantity of Forums: always start small and add new forums as you grow.

    Advertisements: blend, try not to annoy your visitors. The best solution is to drop any adv while you actively recruit first few hundreds of members.

    Color scheme: need to show your web designer taste.

    Themes and Styles: there are a lot of free skins in the Internet – find 10-15 minutes to select the one that matches your general website design.

    Rules, FAQ, and Privacy Policy: it is best to design your own (not the ones that come with forum software package.

    Forum Staff/Contact Points: who does what here?

    Points of Registration: make it as easy as possible. In the future when you will be faced with forum spammers you will introduce a few more extra steps to register.

    Page and Image Sizes: keep it under control.

    Favicon, Buttons, and Other Graphics: custom favicon and graphics are a plus for any forum.


    Sense of Community: it is your target to create the group of regular members who will make the place worthy browsing.

    Post count and Quality: many web browsers check this before they register – it is a sign if the community is active. Post actively yourself to increase the numbers.

    Participation Overview: one thread posts mean no discussions most forums are created for the purpose to discuss and argue.

    Quantity and Activity of Staff: be helpful and online as much as you can – later the forum will get moderators that will take over this task.

    Contests, Games, and Diversions: advisable

    Overall Impressions

    Summary of Recommended Changes

    Summary: the above steps will help you to avoid general pitfalls typical of new forum owners. Unfortunately, it does not guarantee success of your community – nowadays it takes much more. You need top website and forum content and discussions, you need to attract and keep great knowledgeable members, you need ideas to innovate all the time, you need keep with the development of your industry, you need… many other things. But the above list is a good starting point.

    [tags]forum, community, affiliate marketing, home based business, work from home, google, seo, vbulletin, phpbb, favicon, logo, banners[/tags]

    Content management: how to generate much
       July 10th, 2006

    Content is the king. How to or generate much content?

    Content makes your website attractive to Internet users – I mean good quality content. But even if you try hard and write 10-12 hours a day you will experience a shortage of content. One can’t generate enough content – it is the belief of every site owner. Every person who is in affiliate marketing is on the search for more content and more links.

    You have a few options to increase content of your website (besides writing it yourself). For example, hire more copywriters, run a popular community or provide some free services that will attract people (image storage, contests, blog storage, etc) to add stuff to your website.

    Another source of free and legitimate content is public domain resources – resources that are no more protected by copyright. Project Gutenberg is probably the best known resource of this kind.

    What is Project Gutenberg? It is the biggest collection of free e-books. Michael Hart, founder of Project Gutenberg, invented electronic books back in 1971.

    You are free to use, re-publish e-books from the project website (but it does not guarantee that you are the first to publish the stuff online and you are not protected from duplicate penalty content).

    Project Gutenberg lists top books and authors – it helps to find most valuable e-books (in addition to the Advanced Search). Here is top 10 of top 100 sample:

    Top 100 e-Books

    1. The Adventures of Sherlock Holmes by Sir Arthur Conan Doyle (445)

    2. The Notebooks of Leonardo Da Vinci — Complete by Leonardo da Vinci (395)

    3. Kamasutra by Vatsyayana (336)

    4. Fifteen Thousand Useful Phrases by Grenville Kleiser (277)

    5. How to Speak and Write Correctly by Joseph Devlin (232)

    6. The Time Machine by H. G. Wells (196)

    7. Pride and Prejudice by Jane Austen (190)

    8. The Little Match Girl by Hans Christian Andersen (181)

    9. The Art of War by 6th cent. B.C. Sunzi (167)

    10. Forbidden books of the original New Testament by William Wake (166)

    The website also lists Top 100 EBooks yesterday, Top 100 Authors yesterday, Top 100 EBooks last 7 days, Top 100 Authors last 7 days, Top 100 EBooks last 30 days, Top 100 Authors last 30 days

    Added to e-books, you will find music, audio e-books and some other digital content.

    You will be amazed at the stats – nearly half a million of e-books are added monthly. There are e-books in many languages, but most come in English.

    Summary: in addition to a simple download and posting of e-books on your website Project Gutenberg is a great resource to conduct all kinds of research in your industry. While browsing the lists you are likely to get new ideas for your website.

    [tags]Project Gutenberg, public domain, copywriters, copyright, affiliate marketing, home based business, work from home, free content, electronic book, e-book, audio, video, digital[/tags]

    Google AdWords FREE e-book
       July 7th, 2006

    Google AdWords FREE e-bookGoogle AdWords (along with Yahoo! Search Marketing) is the best contextual advertising service available on the market now. Compared to other PPC engines, this one has a great fraud click protection (certainly not 100% safe, but the competitors have nothing of that level), superb selection of free online tools to make your advertising campaigns as effective as possible and the largest pool of publishers. Google AdWords disadvantage is the price driven up by the cut throat competition (it has nothing to do with Google, of course), but the tendency of PPC prices going down was reported recently.

    Brad Callen, the author of KeywordElite and Seo-Elite products, has released a free e-book on Google AdWords. There are a number of similar e-books and manuals out there including the guide from Google. But every good resource or manual contains some new information and fresh ideas that help to discover new perspectives. As it costs nothing, it is worth to download the book and browse it for 5-10 minutes, probably you will spend more time with it.

    Download the e-book

    [tags]google, google adwords, adsense, ppc, yahoo, yahoo search marketing[/tags]


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