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    Google Sandbox, Google Trustbox, anything else?
       October 6th, 2006

    Secrets on beating sandbox is a good reading. But the ideas are quite mediocre:

    1. make a good site
    2. get trusted links

    - Ultra-trusted directories – They charge for an editorial review, not a listing (meaning they can legitimately be trusted). One is specifically recommended in Google’s Webmaster Guidelines; I’d bet my [insert valuable appendage here] that the other two are highly trusted, too… Yahoo! Directory, MSN bCentral and Parasitic link sources — You can leverage the trust of older authority sites if they allow user-generated content. OK, in plain English please? Squidoo and Wikipedia are trusted domains.
    - A few rented trusted links — I really, really like the bloggers in TLA’s inventory that currently have zero or one link sold… why not get in there and gobble up the lion’s share of that link pop?
    - Your existing sites

    3. link bait like crazy

    These are not secrets. And the question is: does it work? Will these steps take your website to the top of Google? And I think this is the goal of the article: to show how new websites can do well in Google.

    For one of my websites I have nearly all ‘those trusted links’. The website is one year old, but it is visible in search engines just for some low volume search keywords (I talk about Google Top 10 results).

    Linkbaiting does work. It brings you viral traffic, good for branding and links, but does not improve search engine rankings considerably (probably I am doing it not long enough, but if a technique starts working in a year or so – it does not sound attractive).

    Summary: Google Sandbox, Google Trustbox. They are likely to exist. But I think what we should admit is that competitors in our niches have a much better position (first come first served) and it is really hard to beat them. We try to catch up with them, but they are at an advantage that is hard to beat using the above steps. And they also progress.

    Time is a missing point from the list. It takes now years to get an established website to Google top in a competitive niche.

    [tags]google sandbox, google trustbox, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

    Music website ideas
       October 4th, 2006

    As a music lover I started a rock music website about a year back. Nothing special – forums, reviews, news. A couple of months later I realized that this ‘nothing special’ website has no future. It is the time of MySpace, Pandora, LastFM and other music focused websites. And my website was an echo from the late 90’s.

    Once I realized the truth of life I made a research looking for the ideas and directions to go. As a result of this research I have come across a few really great ideas to invade the online music scene. I hope that this might be helpful for web publishers looking for inspiration in the music industry (most posts come via techcrunch).

    Personally, I have been more involved with other types of online projects recently and have lost interest to this industry due to the lack of time (or probably due to the lack of good ideas to work at? I guess this is the sad truth):

    How To Find MP3’s with Google

    Sellaband to crowdsource free music

    Universal to try ad driven music downloads through SpiralFrog

    YouTube and Google seek to monetize music

    SayNow helps musicians call their fans

    Amie Street: Awesome New Music Model

    New Features at MusicStrands

    TuneFeed Music Widget for Blogs

    lalalalalala…Another Way to Steal Music

    Get Concert Info + Music at Podbop

    Magnatune’s Answer to the Music Problem

    TagWorld Launches Music. The War Begins

    Dig into the Music Long Tail – Pandora

    MySpace To Sell Music Through Snocap

    Summary: Music industry is crowded with many web publishers, but it is true with any other sector online nowadays.

    At the age of downloadable music I guess it should become the core for a new music website.

    Added to that, music industry has its own specifics: copyrights. It does not matter if your website deals with ring tones or mp3 or video concerts – you should be careful with what you publish online.

    With the emergence of MySpace the music industry has got an online leader – it is a good place to promote your music related website.

    [tags]music website, pandora, lastfm, myspace, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

    Effective online marketing: what works?
       October 4th, 2006

    I have been engaged with internet marketing for the last 18 months or so. I receive most knowledge through webmaster forums If you go to any forum and ask or research for the ways to market your website you will get a standard selection of techniques:

    - submit to directories
    - do article syndication
    - publish press releases
    - etc

    But the reality of life is that it does not work, most of it. Probably, it was efficient 2-3 years back, but no more.

    It takes one hour to start a website, everyone knows these standard marketing techniques and everyone practices them – as a result, they are inefficient.

    I have wasted much time by following these tips. And it took me time to realize that these tips suck.

    So, your question is: if these techniques suck what works now? How to promote a website online?

    Unfortunately, there is no simple answer to this question; it depends on each individual case. And to tell the truth, I am still searching for a model to make my online business scalable.

    But there are a few techniques that work fine now for most websites. Your marketing mix should include these steps:

    – developing good content and extra features for your website
    - keeping an eye on your competitors and industry in general
    - networking in your industry forums and blogs
    - researching your logs to see what are the most efficient techniques

    Rand Fishkin offers his idea of time distribution for effective online marketing (see the chart below). I do not practice manual link building as I have spent months on this inefficient marketing technique. I also spend less time on checking my logs. When working at the content I also differentiate a few types of content:

    a. I try to cover topics that users search through search engines (I use this tool to check the keyword popularity)

    b. I develop content targeting social websites (hoping to get traffic, links and branding)

    c. I try to keep up with the recent trends in the industry to keep my readers and myself updated on the latest significant events.

    Effective online marketing: what works?

    Summary: Internet changes at a fast pace. It is not an easy task to keep up with it. But in my opinion it is the only way to survive in this arena.

    Observe the trends, test, and control your results. Repeat. It is not easy. I can’t say that I successfully follow this advice, but I work on it.

    [tags]online marketing, social websites, google, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]


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