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    PPC arbitrage: my experience and 7search new rules
       January 28th, 2007

    I have intended to properly test and probably make some money with PPC arbitrage with the help of second tier PPC engines (

    It looks like I should have started it long ago. 7search have modified its policy and put an end to being the most popular second tier PPC engine for arbitrage: one site per account, 1000 keyword limit…

    It is difficult to say why they made this step, even Google ‘allows’ this technique, but wants a bigger share of PPC arbitrage market and introduced its ‘landing page quality score’.

    The experience that I have got within these few last weeks with PPC arbitrage makes me search a 7search replacement. I will test MSN AdCenter and probably Google AdWords, but I think it is harder with these two.

    PPC arbitrage is in fact a no-brainer:

    - Select a niche – for this you need a list of categories to research (browse contents, affiliate program directories or eBay categories to get some ideas).

    - Check supply / demand. Do not be discouraged if the bids in one niche much lower than in another – be sure that the traffic for lower paid niches will be cheaper. It is better to focus on the demand volume.

    - Develop a keyword list. Add synonyms and misspellings. If you want to do it right way – use wordtracker.

    - Make an ad creative. Use AdWords recommendations or just check your competition.

    - Design a landing page. Or a few. No need to invent a wheel – find a great selection of arbitrage landing pages here. You need content for your landing pages – use free to reprint article directories.

    - Start a PPC campaign.

    Summary: My first few days of PPC arbitrage were loss making, then some really good days with a profit. It comes in waves, but still it is profitable.

    Two things I did not figured out about 7search PPC arbitrage so far – volume and tracking. I mean it is no problem to start a hundred of PPC arbitrage campaigns, but how to track what campaigns really make you money and what campaigns you should pause. I am sure there are techniques and ways, but I did not research this deep due to the mentioned 7search policy changes.

    [tags]ppc, cpa, arbi, arbitrage, seo, internet marketing, affiliate marketing, make money online, earn your living online[/tags]

    Need traffic to your website? Get a cheap copywriter
       January 21st, 2007

    You want to increase your traffic? I do not doubt that.

    OK, as the title says get a cheap, I would say, the cheapest copywriter you can find. Not the best, not a good copywriter, but the cheapest one – a college student, an overseas freelancer, other kind of ideas go here.

    I have got this idea about a year back. Recently I have read a story of a webmaster who has increased his AdSense earnings from $10.00 to $800.00 per week – and that reminded me of that idea. It is not new and to tell the truth a boring (but efficient) technique. I have practiced it for some time, but it was not much fun and I dropped it. Now I think that it is worth hiring someone to do this job as it does not attract me, but the technique works.


    1. Conduct a proper keyword analysis – that is the core of the technique. You can certainly use this or this keyword research tools to start with. But we talk about a proper keyword research that will provide you with reliable information about number of searches and competitors (demand/ supply), will help you to make a list of misspellings, etc. WordTracker is a nice tool in this case.

    2. Hire a local college student or an overseas freelancer. The price – all that matters. You need the cheapest human (not automatic) content generator.

    3. Supply him with the list of keywords you have got as a result of your deep keyword research.

    Need traffic to your website? Get a cheap copywriter

    4. Instruct that person: you need to write articles focused around each of the keyword phrase. The articles should be 100% unique (copyscape tool will control you), 300-400 words. You should mention the article title in the text, use references to your other articles with proper anchor text, etc…

    5. Design a landing page properly optimized (yes, it is a PPC term applicable for this organic optimization technique). The layout to the left is quite good:

    6. Publish those articles after making the required changes (on-page optimization) and interlinking them into the website structure.

    7. Wait for a few months for any effect (= traffic increase).

    Summary: I should mention that this technique is not applicable to all websites (unfortunately). It works fine with good and established websites that are online for a couple of years.

    Will it (‘artificial content’) damage the image of your website? I do not think so. You can keep running the website the way you do it now adding valuable content, services and tools.

    [tags]copywriter, content, seo, internet marketing, affiliate marketing, make money online, earn your living online[/tags]

    I will survive: ‘how-to’ for a little online entrepreneur?
       January 21st, 2007

    Want to earn your 100% living online? In my opinion the most efficient way (if not the only one) to do it is to diversify – otherwise you can’t compete with big online companies and agencies, you need some small (if not tiny) niches that do not attract ‘big shots’.

    All these tiny niches combined should provide you with a nice stream of income. And it is best to run a few small projects in a number of areas:

    - online service applications. Best sources for inspiration (as far as I know):

    - online stores. Get inspired here:

    - content rich projects
    . Need ideas?
    Yahoo! Answers

    - PPC arbitrage and cost-per-action affiliate marketing are a nice addition to the mix

    - also provide some webmaster services locally or globally: design, coding, SEO

    Summary: Do you think it is next to impossible to cover all this for a single person? I am sure it is if we talk about full time job, and those who have spent in online business a few years are likely to share this opinion.

    On the one hand, it seems that they are completely different, but in fat they all function according to the same rules – marketing techniques you need to promote your online store are similar to those that you will apply for your content project, etc. They are all interrelated and help each other.

    In return you get a feeling of safety due to diversification, broader vision that helps you to make your projects better and more attractive, bigger income streams. I think it is worth it.

    [tags]earning online, ppc, cpa, arbi, arbitrage, seo, internet marketing, affiliate marketing, make money online, earn your living online[/tags]


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