January 28th, 2007
It looks like I should have started it long ago. 7search have modified its policy and put an end to being the most popular second tier PPC engine for arbitrage: one site per account, 1000 keyword limit…
It is difficult to say why they made this step, even Google ‘allows’ this technique, but wants a bigger share of PPC arbitrage market and introduced its ‘landing page quality score’.
The experience that I have got within these few last weeks with PPC arbitrage makes me search a 7search replacement. I will test MSN AdCenter and probably Google AdWords, but I think it is harder with these two.
PPC arbitrage is in fact a no-brainer:
- Check supply / demand. Do not be discouraged if the bids in one niche much lower than in another – be sure that the traffic for lower paid niches will be cheaper. It is better to focus on the demand volume.
- Make an ad creative. Use AdWords recommendations or just check your competition.
- Design a landing page. Or a few. No need to invent a wheel – find a great selection of arbitrage landing pages here. You need content for your landing pages – use free to reprint article directories.
- Start a PPC campaign.
Summary: My first few days of PPC arbitrage were loss making, then some really good days with a profit. It comes in waves, but still it is profitable.
Two things I did not figured out about 7search PPC arbitrage so far – volume and tracking. I mean it is no problem to start a hundred of PPC arbitrage campaigns, but how to track what campaigns really make you money and what campaigns you should pause. I am sure there are techniques and ways, but I did not research this deep due to the mentioned 7search policy changes.
[tags]ppc, cpa, arbi, arbitrage, seo, internet marketing, affiliate marketing, make money online, earn your living online[/tags]