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August 29th, 2006
I have already discussed social websites here and here. I consider them as a very important traffic source that allows to thrive those websites that are relatively new and can’t gain due to some reasons good rankings in Google (for the latter, website age and incoming links structure are probably the most important factors for ranging the website).
While reading the below tips from a regular top Digg.com user I thought: OK, one can follow these tips and do it with your own projects.
1. Recognize Big Stories: This rules seem to be obvious, but there is (usually) a recipe for big stories. For example, a story that contains, How-to, Tutorial, Reference or Top10 tag have more chance to get front page story. Also, a story about Digg itself, Google or Apple is always popularized by users
2. Track Pulse of Internet: To submit more and more big stories, you should have known “What’s populer right now”. My major resources for finding big stories are Delicious Populer, and Reddit. I track populer stories constantly at these sites. The populer stories which already bookmarked by dozens of people have big chance to get frontpage story on Digg, too.
3. Interesting Headlines: Some words like Awesome,Great, The only, Finally and Free are usually attracting more diggs than unexciting headlines. Create excitement with your headlines.
4. Humanized Story Description: Diggers usually prefer to quote from the original story. If quotation is exciting there is no problem, but usually there are better options. My advise is some add some human touch to your stories.
5. Trackback Your Submission: This is not applied by most of digg users. But it can be so powerful. If your story is taken from a blog, i recommend you to add a comment to the story. In comment you can say “I like the story and i submit it to the digg. You and readers please add your diggs to get it frontpage the story…”
6. Comment First: Comments added your story are important as the number of diggs your story have. Because diggspy get the latest dugg stories and the latest comment. If your stories have more comment, your stories take more impression and the possibility to get front page increases.
7. Timing: Timing is so important. Diggtrends have a great research about timing. They conclude that the best time submiting story is 9:00 EST because many office goers start digging as soon as they step in office. My experience confirm this. The stories i submit at night (at noon in istanbul) had less diggs than usual.
8. Make Friends: Digg is not %100 rational of course. People are more likely to dugg stories submited by their friends.
9. Digg Your Friends News: Rules of reciprocation is true for digg community, too. If you dugg your friends’ stories they respond positively and they start to dugg your stories, too.
10. Finally, Enjoy: Enjoy being part of world’s best community. Proud yourself to lead internet traffic.
Point 9 states: ‘digg your friends’ news’. And this comes from one of the top users of the community that fights against all those ‘bad guys from digg clubs’ (members agree to digg each other posts). I think this statement says for itself. Digg.com allows its regulars to digg each other, but disallows it if you are not their active community member.
Summary: I think the tips should help you to realize what it takes to succeed with Digg.com, but I do not think that it is that easy as described. You should definitely experiment: make a good combination of your website content and techniques described in this post, try it several times and do not expect to succeed with your every attempt.
Experiment with a number of social websites simultaneously. They are all different. Good luck!
[tags]social websites, digg, search marketing, networking, online communities, forums, web forums, traffic, link bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, links, earn your living online[/tags]
August 29th, 2006
Recently Rand Fishkin has posted an article on levels of search marketing Well, I will not discuss the levels in this post. For me, the most valuable information is those people who belong to level 8.
Rand Fishkin is an authority on SEO issues, so I think his statement is likely to be true and those 5 persons that are assigned level 8 should be really good at search marketing. Here they are:
- Ammon Johns
- Dave Naylor
- Greg Boser
- Jake Baillie
- Dave N
What do you have to do with this information? I would recommend you to arrange a sort of online research and monitoring (I do not mean any interference with the personal life of these people).
What I mean is that to become a good expert it is best to learn from the best experts in your niche. Read their interviews, their blogs, forum posts, analyze their website if possible. Start with imitating the techniques – I am sure you will get your own style with time.
Summary: According to Rand’s post there are currently 5-10 persons who are great at search marketing. Five names are listed – take your time to explore why they are so good and how they do it.
[tags]search marketing, networking, online communities, forums, web forums, traffic, link bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, links, earn your living online[/tags]
August 28th, 2006
I have recently blogged on arcade game websites – a detailed guide how to start and promote an arcade game website of your own and how to make it successful.
Another post of this kind – I mean a detailed tutorial – comes today on making a video game website. Video games are popular – just check some keywords search volume
One can say that there I tough competition in this industry – I agree, but show me some niches where you can make good money online that is competition free? And as you will see in the below tutorial you can always attempt to find your own sub-niche among big monsters you can’t compete with.
The guide is a product by David Turnbull:
Type / Research. There are 5 different types of gaming sites.
- Multi-Console : Covers all aspects of gaming. Eg – PS2, Xbox, GameCube etc
- Single-Console : Covers just one console. Eg – Nintendo Wii
- Single-Company : Covers everything to do with one company. Eg – Nintendo
- Single-Series : Covers whole series of games. Eg – Legend of Zelda
- Single-Game : Covers just One (1) Game. Eg – Metroid Prime 2
It is simply personal preference to what type of site you want, they can all perform equally, though there is the possibility of a wider audience for multi-console sites, but some may argue that your audience will be less wide due to the fact that it is a saturated market.
Research. Use a tool like this one from SeoBook.com to see what people are searching for – this is more useful in the smaller gaming sites (Single company, series, game) as you will need to target a lot smaller audience. Also, check out what related-sites are doing, if you’re the first site in the field try to make it as original as possible – check out the Gimmicks section for more help with this.
Know Your Stuff. To make a good gaming site you need to be a good and active gamer. You need to be ‘in the know’ – know the lingo, the companies, the games, and what’s happening in general in the gaming world, if you know stuff you can give educated opinions, or thoughts.
Name. Of course, it’s best for search engines to include keywords in your sites name, but since the market is so saturated, a brandable & rememberable name is what you should go for, so instead of MetroidPrime3Gaming.com, you would use MP3Gaming, MP3Gamers, or more simply MPGamers, of course you can buy the variations and see which is most effective.
When to Make a Gaming Site. There are points in the year that are prime times to open a gaming site, which will give you a better launch, and a boost of visitors.
- Gaming Conventions: More specifically, E3 (Electronic Entertainment Expo), this is when I’ve opened my gaming sites and it definitely helps. A lot of people will be looking for all the E3 goss and media, so if you have it, you will get plenty of visitors.
- Christmas: Everyone wants games at Christmas, so give them games! Christmas holidays are always the most profitable/trafficked months for gaming sites.
Content. Content really depends on what you want to offer. You want to be a news site, an editorial site, review site, cheat site, or a bit of everything. Of course it’s best to open with as much content as possible, but if you’re doing a bit of everything, then try to have at least 5-10 reviews/articles, so your site looks slightly established, and people can decide if your site is worth visiting again.
Design. Gaming designs are usually bold, flashy, shiny, and high-tech, and it seems to be working, so try to get the most in-your-face design you can, whilst still fitting a wide variety of content on each page.
Content Management Systems. Take a look at these very cool Content Management Systems, unless you want to go custom.
OneCMS from Insane Visions is a little hard to get used to, but is probably my personal favorite, but if you have the money check out VG Portal or CustomCMS.
Advertising. Here is how I advertise new gaming sites:
Revenue. CPM methods, once you receive some traffic would be the best bet, so sign up for a program like Valueclick Media who have decent rates, and you can start earning some cash on the side. CPC ads pay very low on video game sites, so stay away from them. Better idea to keep your visitors on your site.
Press Contacts. The wonderful thing is, once your gaming site has traffic/user base you can get some press contacts. Most game publishers will have a person dedicated to Public Relations, so register at GamesPress.com to get a long list of these people & companies. Don’t go for the big fish at first, contact companies such as THQ, Vivendi, or Ubisoft, as they are known for supporting the newer sites. Now, if they have a press site, easy, just go their and register, if they don’t get their PR email and type something like this:
Dear Mr/Mrs CONTACTNAMEHERE,
I am the owner of SITENAME, which provides its users with high quality and informative……….
We are requesting to be added to your press release list so we can further increase our news broadcasts. SITENAME receives X amount of unique visitors daily, and has been open for the past X days/weeks/months.
If you get accepted to their Press Release list, wait a few months, post their news, and then you can request Free Reviewable Copies of Games. You may not even need to ask, a lot of companies just send them out after X amount of days.
Keeping up with the News. Forums are the best source for news & rumors, big ones have thousands of people continually scouring the net for information, and when they find it, they post it, then you can simply post it on your site, simple! So check out:
If you check out their forums regularly you should be kept up to date with the latest news.
Getting Staff. Finding staff to work for free is usually hard, but if you can grow a decent sized gaming forum, there should be at least 2-3 people who would be glad to post some news or review a few games. The best way to get staff is, once you start receiving free games agree to send a few to your staff for them to review, and then send back, a lot of people will gladly review a game if they are one of the first to play it. Getting staff mainly takes a lot of patience, if your site grows, so will the number of people who’ll want to work for it.
Gimmicks. Here are the gimmicks I usually use to get extra visitors:
- Userbars: People love userbars, and use them on many forums, so if you make some, then use basic html to make them a link, you will get extra visitors/exposure. Just in case the user removes the linking part, add your URL into the actual images.
[Check out http://www.userbars.com to see examples of userbars.]
- Flash Games: Have gaming-related flash games on your site, your visitors will surely love to play remakes of some of their favorite games.
- Wallpapers: A section for wallpapers never hurts, some people may even submit their own, so it’s good for community involvement.
Summary: In fact I have nothing to add – just print out the guide and start your own video game websites. Yes you need to brainstorm for ideas how to look different from hundreds of video game websites – but it is your part of the work, David Turnbull did all the rest – thank you, David…
[tags]video games, video game websites, arcade games, arcade game websites, networking, online communities, forums, web forums, traffic, link bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, ebay, google, make money online, work from home, home based job, duplicate content, links, earn your living online[/tags]