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    Website types
       September 26th, 2006

    While making plans for starting my improved website network I spend most of my time on getting ideas for the future projects. I do not expect them to be great hits on the Internet business arena, but I do not want to run websites that will look like some sort of spam (I have a few of this sort in my portfolio – I think it is enough).

    Also in addition to the ideas I think of the form. One easy option to go is to start blog network – all websites are just standard blogs. But to tell the truth it is boring and risky (for instance, you have no alternate traffic sources like forums). Blogs are good as a part of the website, not more. And I would like to try different things online.

    What other options for a website do we have? What website types are out there? I offer you two sources to get that knowledge:

    a. You can learn about it browsing websites for sale. I find this place the best one to visit.

    b. Or we can turn to wikipedia and see how it can help us. And it is really useful in our research:

    * Affiliate: enabled portal that renders not only its custom CMS but also syndicated content from other content providers for an agreed fee. There are usually three relationship tiers. Affiliate Agencies e.g cj.com Advertisers e.g ebay.co.uk consumer e.g Yahoo other combinations sole-x.co.uk

    * Archive site: used to preserve valuable electronic content threatened with extinction. Two examples are: Internet Archive, which since 1996 has preserved billions of old (and new) Web pages; and Google Groups, which in early 2005 was archiving over 845,000,000 messages posted to Usenet news/discussion groups.

    * Blog (or Web log) site: site used to log online readings or to post online diaries; may include discussion forums. Examples: blogger, Xanga.

    * Business site: used for promoting a business or service.

    * Commerce site or eCommerce site: for purchasing goods, such as Amazon.com.

    * Community site: a site where persons with similar interests communicate with each other, usually by chat or message boards, such as MySpace.

    * Database site: a site whose main use is the search and display of a specific database’s content such as the Internet Movie Database or the Political Graveyard.

    * Development site: a site whose purpose is to provide information and resources related to software development, Web design and the like.

    * Directory site: a site that contains varied contents which are divided into categories and subcategories, such as Yahoo! directory, Google directory and Open Directory Project.

    * Download site: strictly used for downloading electronic content, such as software, game demos or computer wallpaper.

    * Employment website: allows employers to post job requirements for a position or positions to be filled using the internet to advertise world wide. A prospective employee can locate and fill out a job application or submit a resume for the advertised position.

    * Game site: a site that is itself a game or “playground” where many people come to play, such as MSN Games and Pogo.com.

    * Humor site: satirizes, parodies or otherwise exists solely to amuse.

    * Information site: contains content that is intended to inform visitors, but not necessarily for commercial purposes; such as: RateMyProfessors.com, Free Internet Lexicon and Encyclopedia. Most government, educational and non-profit institutions have an informational site.

    * Java applet site: contains software to run over the Web as a Web application.

    * Mirror (computing) site: A complete reproduction of a website.

    * News site: similar to an information site, but dedicated to dispensing news and commentary.

    * Phish site: a website created to fraudulently acquire sensitive information, such as passwords and credit card details, by masquerading as a trustworthy person or business (such as Social Security Administration, PayPal) in an electronic communication. (see Phishing).

    * Political site: A Web sites on which people may voice political views.

    * Pornography (porn) site: a site that shows pornographic images and videos.

    * Rating site: A site on which people can praise or disparage what is featured. Examples: ratemycar.com, ratemygun.com, ratemypet.com, hotornot.com.

    * Review site: A site on which people can post reviews for products or services.

    * Search engine site: a site that provides general information and is intended as a gateway or lookup for other sites. A pure example is Google, and the most widely known extended type is Yahoo!.

    * Shock site: includes images or other material that is intended to be offensive to most viewers. Examples: rotten.com, ratemypoo.com.

    * Sucks.com AKA “gripe” site, is, in popular Web jargon, a Web site devoted to the critique of a person, place, corporation, government, or institution.

    * Vanity site (or “personal site”): run by an individual or a small group (such as a family) that contains information or any content that the individual wishes to include.

    * Web portal site: a website that provides a starting point, a gateway, or portal, to other resources on the Internet or an intranet.

    * Wiki site: a site which users collaboratively edit (such as Wikipedia).

    Summary: Well, I think the above list is a good source of ideas.

    What website types to choose in your case? It depends on your personal preferences and experience. You should be aware that maintenance of different website types has its on peculiarities – you should be prepared. If you do not feel like experimenting then blogs or some other type of website you know perfectly is the option for you to choose.

    [tags]website network, seo, internet marketing, affiliate marketing, blogs, make money online, home based job, earn your living online[/tags]

    How to run a network of websites on a shoestring?
       September 26th, 2006

    Yes, online competition is tough at this time – it was much easier to start websites a few years back as web guru repeat all the time. Those days are gone.

    But there is the other side of the medal – it is much easier, cheaper and less time consuming to launch and run websites nowadays.

    As I am set to start my own network of websites (in fact I run a few websites, but I am going to make them a kind of network with hired staff, interlinked and co-promoted) I have made a list of things required to start a website and an approximate amount of money you need for each online projects. What are the aspects to take into consideration?

    - Get a reseller hosting account, think of getting cheaper domains with no .com extensions

    - Ideas. Each website should have an initial concept and mission. Time proves that you are likely to change that concept with the time. But you need it from the start anyway. Here is the place to get some inspiration

    - Coding. Start with some free CMS (content management system). In my case I prefer WordPress. Install the essential plug-ins. Add more features with time (forums, galleries, etc)

    - Design, usability, website architecture. Choose any free template from thousands of available. Would like to make it unique? Just make a few changes. Outsource it (check the list of freelance websites) to install and get modified. I know that I can get it done (incl. coding) for 50.00$.

    - Content. Hire a foreign copywriter. For instance, a person from Eastern Europe with a University degree will cost you 200-250.00$ per month (full-time). Good level of English guaranteed.

    - Marketing. I see no sense to start a massive SEO campaign with every new website. Natural SEO, social marketing optimization, networking via forums and blogs, promotion via my other network websites. Probably, a bit of PPC. This work is done by copywriters (I have developed a sort of training kit for them – I plan to regularly update it according to the latest trends in the online business).

    - Monetization. CPC (AdSense (aff) on top), Amazon (incl. Omakasa), ClickBank, CPM (Casale or at least ValueClick), text-link-ads (aff), CPA (AzoogleAds (aff), CJ, LinkShare), Chitika (aff) (also CPC), some indie programs. Select the affiliate networks that fit best for every website in question, add codes, bleding, etc to the pages.

    Let’s make our calculations – how much does it cost to run a website per month if you follow the above plan? So, expect to spend max 150.00$ per project per month (I know from my experience that it is possible for a copywriter to take care of two projects properly).

    Summary: What are your responsibilities in this business model?

    - Administration, it is obvious – staff hiring and training, interaction with all member sof the team (incl. designers and coders), task delegation, analysis of the results, etc.

    - Idea generation – it is also up to you. It does not mean that you generate one =idea for a web site and forget about it – you should regularly think of new ideas to improve the website (though your staff should help you with time).

    - Monetization is also your area of responsibilities – you should keep control of finances, test what works and what fails.

    [tags]website network, seo, internet marketing, affiliate marketing, blogs, make money online, home based job, earn your living online[/tags]




    Traffic tips: hunger for more visitors
       September 25th, 2006

    I never stop looking for the ways to increase traffic to websites. It is a must if you want to make your living online. Yes, you can draw traffic to your website with your content ONLY, but keeping in mind the level of competition it is hard indeed.

    As a rule, the new posts and articles with the tips on increasing traffic are not some sort of a revelation – they list standard traffic generation ways

    But if this type of posts comes from online entrepreneurs with the established name I always know there are some new tips – you are likely to know and practice most mentioned techniques, but you should read between the lines then you get updated on all recent trends in this field. You should apply these tiny pieces of new methods while trying to increase traffic (or when they talk about other aspects related to online business) to your website make these websites leaders in their industry.

    One of the posts of this type that I explore at the moment is from Rand Fishkin – 21 Tactics to Increase Blog Traffic

    I am particularly interested in the below (when I apply the mentioned steps to this very blog):

    Launch Without Comments (and Add Them Later)
    There’s something sad about a blog with 0 comments on every post. It feels dead, empty and unpopular. Luckily, there’s an easy solution – don’t offer the ability to post comments on the blog and no one will know that you only get 20 uniques a day. Once you’re upwards of 100 RSS subscribers and/or 750 unique visitors per day, you can open up the comments and see light activity. Comments are often how tech-savvy new visitors judge the popularity of a site (and thus, its worth), so play to your strengths and keep your obscurity private.

    I obviously need to remove comments from my blog as I get just a few comments per week.

    Go Beyond Text in Your Posts
    Blogs that contain nothing but line after line of text are more difficult to read and less consistently interesting than those that offer images, interactive elements, the occassional multimedia content and some clever charts & graphs. Even if you’re having a tough time with non-text content, think about how you can format the text using blockquotes, indentation, bulllet points, etc. to create a more visually appealing and digestable block of content.

    Agreed, but still have to think of charts and multimedia elements to enhance the blog content.

    Reveal as Much as Possible
    The blogosphere is in love with the idea of an open source world on the web. Sharing vast stores of what might ordinarily be considered private information is the rule, rather than the exception. If you can offer content that’s usually private – trade secrets, pricing, contract issues, and even the occassional harmless rumor, your blog can benefit. Make a decision about what’s off-limits and how far you can go and then push right up to that limit in order to see the best possible effects. Your community will reward you with links and traffic.

    For this one to work, you need to be a PERSONALITY with the established name and good experience in your niche so that others would find it interesting to spend (or waste) time on your website.

    Summary: I always bookmark this type of articles, and then I assign some time to analyze them and make notes – what should I test with my online projects.

    There was another collection of great posts on this topic published recently – How to Attract Links and Increase Web Traffic – The Ultimate Guide – you should definitely explore the links.

    [tags]traffic, traffic generation, trends, tendencies, web design, online community, staff hiring, seo, internet marketing, affiliate marketing, blogs, content generation, make money online, work from home, home based job, earn your living online[/tags]

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