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August 16th, 2006
With such a powerful tool as Link Baiting why to bother with searching for any links to your website, adding it to article and general directories, spending money on buying links? Forget about it, get one way natural links that will push your website to the top of search engines and social websites.
So, with link baiting all you need is to create some great content or an online tool, post it on social bookmarking websites: enjoy traffic and generate income.
Social bookmarking – you save your bookmarks to some public website that makes your bookmarks available to other members. You also tag your bookmarks with keywords – relatively new way of information classification. This website members search the information by tags, popularity or person.
Unfortunately, it is not so easy. But let’s start from the beginning.
Rand Fishkin defines link baiting as content targeting link friendly audiences. Very precise definition. Link friendly audiences – who are they? Bloggers and forum posters.
Rand who is one of the best link baiters offers his algorithm to succeed with this marketing technique:
1. Browse popular social bookmarking websites (del.icio.us, digg.com, stumbleupon.com, netscape.com, etc) and research what people tend to bookmark in your niche.
2. Brainstorm for 10-15 ideas for content or tools. They should be unique and appealing to your niche users. It is the hardest part: how to know that this information will appeal to link friendly audience? Answer: by trial and error
3. Develop a catchy title
4. Add web 2.0 look and feel features
5. Remember to add viral elements: ‘e-mail your friend’, ‘add to a bookmarking website’
6. Test if everything is fine and add the link bait to social bookmarking websites (list of most popular social bookmarking websites)
7. Be prepared: not every piece of your work is likely to become a true link bait. Also expect some criticism from community – there will be some persons who are likely to discover some weak points in your work.
I have been testing the algorithm for a few days. I did not make it really big, but a simple post ‘where to buy domain names’ brought me alone about 1,000 unique visitors a day. It is a record for my website. The visitors neither clicked AdSense ads nor were interested to buy any products/ services displayed at the website, but it is great from branding point of view. And it is time to turn to ‘old and good’ CPM advertising (CPM – banner impressions).
Summary: I have really experienced the power of bookmarking websites: they bring you traffic, generate new links (not yet any evidence in my case), a great branding tool. They make you less dependent on natural search engine traffic. And it is the greatest advantage to new websites that endlessly complain of Google sandbox.
It is not that simple to create a working link bait, but it is a much easier task than to get your website to Google top 10.
[tags]link bait, social bookmarking, web 2.0, domain names, archive.org, adsense, adwords, ppc, text-link-ads, links buying, links selling, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, news aggregator, ebay, google, make money online, work from home, home based job, wikipedia, del.icio.us, technorati, bloglines, duplicate content, links, earn your living online[/tags]
August 15th, 2006
Probably I should have posted this article first (and these two should follow: How to sell / buy websites and Where to sell / buy websites).
Why should you bother buy old websites when you can develop your own and you enjoy the entire process? I think Jim Boykin was very straightforward with his explanation why you should buy old sites: Screw the Sandbox
Read the post and you will discover that he bought 5 sites in 5 days. The websites were registered in the 90’s and early 2000’s. He wrote to about 50 people after digging whois. The post was published on his blog on November 6th, 2005:
Site 1: A stricly informational site registered in 1996, over 70k backlinks, over 650 backlinks from EDU’s.
Site 2: An informational website registered in 1995, over 1k backlinks in yahoo, 6 from .edu’s.
Site 3: Site registed in 2001, ~1500 yahoo backlinks, 6 baclinks from edu’s.
Site 4: Site registed in early 2004, ~50 backlinks. (ranks in the top 20 google)
Site 5: Site registered in late 2003, ~50 backlinks. (#7 yahoo)
The most interesting part of the story is his post on the same topic published on April 8th, 2006. Jim writes about his investment:
…well to be honest, they’re [the websites he bought] doing quite well….one made ~8k last month, another made ~5k last month, another I turned right around and sold it for a price that made me over 8k instantly in profit, another made about $300 last month, and the other I haven’t changed yet as it took a few months to finally get the ownership changed and since the whois changed, I haven’t touched the site yet (I’ll wait a few months to do anything if the whois changed).
….yes…they were very profitable and I should make ~$150k from those sites over the course of a year….total spent for those 5 sites was less than $20k…..not a bad profit margin.
I think it is a good answer why you should be interested in the old websites and keep an eye on all those website sale offerings that are regularly posted online.
Jim Boykin’s favorite tools – he listed them in one of his interviews (despite the fact that he says he uses his own private tool to detect websites with good income potential there is a high probability that it consists of a combination of his favorite tools):
Find Age of Website Tool
Backlink Anchor Text Analyzer
Summary: It is a great sample of ‘knowledge is power’. And it is not a secret that other well known webmasters and seo’s buy old websites (for example, Aaron Wall).
[tags]why to buy old websites, where to sell websites, domain names, archive.org, , adsense, adwords, ppc, text-link-ads, links buying, links selling, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, news aggregator, ebay, google, make money online, work from home, home based job, wikipedia, del.icio.us, technorati, bloglines, duplicate content, links, earn your living online[/tags]
August 15th, 2006
I have discussed how to sell / buy websites in this post
As promised I will cover the places where you should look for websites to sell or buy. The most popular places on the Internet:
As a rule, a website for sale is placed on a few forums simultaneously and it is likely to be a sort of auction with:
- a starting price,
- min bid increments,
- end date and
- ‘buy it now’ price
If you are a buyer take your time to ask the questions discussed here, check the reputation of the seller in this forum and if possible make a general Internet research for this person.
If you sell a website be properly prepared to prove traffic, income, daily maintenance time required and other things. Do not expect that every website published for sale is actually sold. Take your time to see how others describe their websites on sale, what most common questions potential buyers ask.
If you would like to save some time and check most websites for sale from one place then Home of the online business marketplace is your destination:
BizMP is a radical new way to approach the ever changing internet virtual real estate market. With thousands of listings becoming available every day, will you be able to take full advantage of that data? With BizMP, you can. We provide you with free tools which make finding or selling your biz effortless.
The service features most listings from other marketplaces listed above. It extracts some significant information if it is available in the original posting: PR, Alexa, website age, etc. BizMP also runs its own forums where you can post your website for sale for free.
Summary: Most marketplaces are free and a standard registration is enough to place your announcement about a sale or a bid for buying. SitePoint charges a fee: $20.00 per listing plus some extra features for extra money available
But in my opinion it is the best place if you need good exposure of your sale – most serious buyers look for websites at that marketplace. So, it is worth your money.
[tags]where to buy websites, where to sell websites, domain names, archive.org, adsense, adwords, ppc, text-link-ads, links buying, links selling, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, news aggregator, ebay, google, make money online, work from home, home based job, wikipedia, del.icio.us, technorati, bloglines, duplicate content, links, earn your living online[/tags]