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    How much could make with AdSense in 2006?
       October 23rd, 2006

    How much could make with AdSense in 2006?How much could make with AdSense alone in 2006? It is none of my business, but I could not resist the temptation to make some simple calculations.

    Rand has posted another great project findings showing if we can make a good outside guess about traffic the website in question gets. tops the list of search marketing resources in traffic in this project. Aaron Wall, the author of the most popular e-book on SEO, says he has got 3,000,000 unique visitors to his website in 2006 (January – August).

    So, if the website gets the same amount of traffic as it gets on average this year, the website will end with 4,500,000 unique visitors. Sounds very impressive. I think any owner would be happy to run a website with that level of traffic.

    One of the most amazing things is that the website is advertising free – no CPC, no CPM networks, no text links sales, nothing. I am aware that Aaron uses this website as a platform to sell his e-book on SEO.

    But let’s make some calculations how much the website could generate with CPC affiliate network, say, Google AdSense in 2006. And then if you wish we could continue making calculations adding other affiliate networks and online revenue sources for this content website.

    I am not a great Google AdSense optimizer, but my click through rate with this website as an example is 6-7%. Let’s make it 5% (though I am sure Aaron could make it 10%). A click with Google AdSense in search marketing brings $0.20 on average. So, could easily collect with Google AdSense in 2006:

    3,750,000 / 100 * 5 * $0.20 = $37,500

    Summary: Yes, I am impressed with this number. And it is minimum from Google AdSense. And remember that it could be generated just from one adv channel. CPM, text link sales and other channels could add up nicely.

    I am also amazed at Aaron’s decision not to place ads with I am sure he knows how much money he could generate, but there are some reasons that make him not to sell adv through this website: to promote his e-book, to prove his authority status in search marketing, etc.

    [tags]seobook, adsense, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

    e-Commerce business
       October 20th, 2006

    I am certain that it is not so simple to do your full time living from affiliate marketing. It is probably easier for those who started it back in the 90’s or at the start of 2000’s. I started it in 2005 and should admit it is not an easy way to earn money.

    You need other ways to generate income. And after some consideration I made up my mind to turn back to e-commerce. I have got some good experience of running my own e-commerce business 4-5 years back in combination with eBay business. Then eBay has got too crowded and the earnings dried out. So, I have dropped that sort of activity.

    A month ago I have got a nice offer to buy a 50% share of the top online bookstore in my country (it used to be the top online bookstore outlet, but now it is #2) –

    50% share will enable me to get 50% of the net income. The owner updated me of some difficulties the store is faced at the moment. The former management team was to blame, but the time will show if it is true.

    The staff of the online company is 4 in-house employees plus quite a few freelancers and part-time staff. I have a nice Amazon history book that might help me with my new project.

    I think this new venture will take most of my time in the coming 2-4 months to get the store running properly. But I think the idea is worthy – the internet is growing fast here, people get used to buying things online and it is a nice opportunity to take a niche in e-commerce.

    I have a plan to make it a multi product online store (will add music and movies) selling items worldwide. And it is necessary to become online bookstore #1 in my country again.

    Summary: Affiliate marketing is a great business model – you have no products to buy and store, no products to ship and service, no unhappy customers. It is a time consuming task, but this sort of business can be managed from any place in the world. It is a fact that the scene is so much crowded that it is a hard task to make a full time earning from this.

    Added to that, I am quite a new player into this field with no established online property. When you sell books or other items you offer some products which are in a higher demand than your affiliate marketing services.  And one can feel more secure hoping that your e-commerce business is lasting. I am not so sure of affiliate marketing with those changes in search engines algorithms and that level of competition. So, e-commerce business seems a nice way to diversify.

    And what about affiliate marketing? It is in my plan. But I will considerably cut time I spend on this activity.

    Need the latest books in Russian? Do not hesitate to contact me.

    [tags]ecommerce, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

    Independent contractors: building relations
       October 18th, 2006

    Independent contractors: building relations  With the growth of your website and amount of your online projects you will need some help. You can hire full time employees, but it is not common practice with Internet marketing (I refer to independent web entrepreneurs, not companies). As a rule, website publishers hire contractors. Yes, training your independent contractors is important, but there are other aspects of your relations with them. I have a sort of the system of cooperating with my contractors.

    All described stages are an ongoing process. Some contractors disappear, new hired – yes, it is quite different to manage remote staff compared to full time employees in the office.

    Where to search:

    You have two options – search for local contractors or go to the freelance websites and outsource your work overseas. Both approaches have some advantages.

    - Hiring local staff – better communication, no language/ time zone/ mentality barriers.
    - Outsourcing overseas – get your work done cheaper.

    Hiring process:

    - Have a list of your requirements. A sample: questions to ask when hiring a web developer
    - Talk over the phone and get a general impression about the man
    - Meet in person, interview
    - Ask for references
    - Ask to complete some simple trial tasks

    Independent contractor management:

    - Assign time for daily management of your contractors (I do it in the morning): completed work reviewed and tested, new tasks e-mailed, new training articles supplied, etc
    - Communication ONLY through e-mail, phone and monthly in-person meetings (if there is no some emergency). Tried Instant Messengers – a great way to waste contractor’s and your time.
    - The contractors send me their daily reports. It is a must.

    Payment issues:

    - All new independent contractors are hired for a trial period of two months.
    - Some contractors work for a fixed amount of money plus a bonus depending on the results of their efforts.
    - Developers are another story. Each task or project is appraised separately.

    Summary: Is the described system perfect? Certainly, not. But it works fine with me and it enables me to control the situation. I know what is going on with every project; I analyze the stats and can make changes on the fly. I have time to think, to start new projects and to shut down the inefficient ones.

    With time, your copywriters and online marketers become more experienced and need less and less attention on your part. The websites operating on autopilot – that is my goal. It is not likely to work with web developers. But there should be a way also – for instance, if you start a new website similar to the one in your portfolio (from coding point) you can tell your web developer to do the same with the new website.

    [tags]contractors, independent contractors, coders, designers, copywriters, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]


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