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    MySpace faces Competitor: CyWorld Grows Stronger
       July 28th, 2006

    Cyworld logoCyworld is a kind of social network (“CY” is Korean for “relationship”).

    In South Korea, nowadays there is a term a “Cyholic“. It’s hardly an unusual affliction. There are 18,000.000 Cyworld members (more than a third of South Korea population). And 90% of all Koreans in their 20s have signed up.

    That makes Cyworld even more popular in South Korea than MySpace in the U.S.A. And its business plan is unique. The bulk of Cyworld revenue comes from the sale of virtual items worth nearly $300,000 a day, or more than $7 per user per year. (MySpace makes $2.17 per user per year).

    For the past eight months, a team in San Francisco has been adjusting Cyworld to appeal to an American audience, trying to strip away the bubblegum kitsch that works so well in Asia without losing its cool.

    It’ll be a hellish battle for the hearts and minds of teenage girls – Cyworld’s target audience. And it’s not as if MySpace is the only competition. Facebook, Friendster, Hi5, MSN Spaces, Multiply, TagWorld,, and Yahoo 360 are also engaged in this competition.

    SK Communications bought Cyworld for $8.5 million in 2003. It was good timing. Cyworld introduced the mini-homepage to the users in 2001. By 2003 the user could use them to upload photos, write a blog, and create digital sketches.

    Read the full story

    [tag] MySpace, CyWorld, South Korea, USA, Facebook, Friendster, Hi5, MSN Spaces, Multiply, TagWorld,, Yahoo 360 [/tag]

    eBay Closes Protest Auctions, Sellers are Angry
       July 27th, 2006

    eBay logoSome sellers are disappointed after eBay removed auctions with titles, that contained the words “Fee Hike” because, according to eBay, they violated listing policies.

    Jody, who owns an eBay Store “Beachcombers Bazaar“, had posted a listing for “eBay Stores FEE HIKE spirit bangles.” The auction had received 44 bids and was up to $160 by Sunday evening. But on Monday eBay removed the listing, claiming it was keyword spamming.

    Jody said: “The bangles are specifically created for the fee hike and to relieve fee hike frustration, so I don’t know how that is KWS. We all know that is not why the fee hike auctions were removed”.

    When she was asked about the removal of the protest auction, Jody said: “Some of the fee hike auctions may have been inappropriate and some may have had violations, but overall eBay did what eBay does best. Shoot first and ask questions later. A low level Trust and Safety employee responded to received reports and rather than look at the auctions and use reason to determine if they should be removed or not, simply ended them. It makes eBay look petty. Censorship is never pretty”.

    Jody was not the only person who questioned eBay’s taking down the listings. Another seller commented: “I think, eBay pulled these auctions because they were MAD about it! They are a humorless bunch of money suckers!”

    Still another seller wrote: “This is the USA, not a communist country where censoring is a common occurrence”.

    CLICK here to read the full story

    [tag] eBay, auctions, Beachcombers Bazaar, eBay Stores FEE HIKE spirit bangles [/tag]

    AdWords New Anti-invalid Clicks Service
       July 27th, 2006

    adwords logoAdWords provides a feature enabling advertisers to have a much more detailed picture of invalid click activity in their account. The metrics of “invalid clicks” and “invalid clicks rate” are created to show virtually all the invalid clicks affecting an account.

    AdWords New Anti-invalid Clicks ServiceInvalid clicks are filtered in real-time by the systems before advertisers are charged for them. The resulting data will of course differ from one advertiser to the next. Moreover, a much smaller number of invalid clicks may also be credited to the accounts after-the-fact, as the result of a publisher being terminated from the AdSense program for invalid click activity. These is going to appear as account-level credits.

    One of the most problematic issues about the topic of click fraud has been estimating how big the problem is. Estimates from third-parties have been both inconsistent and greatly exaggerated due to their methodologies. Advertisers can compare their log data with their AdWords charges to see the real the number of invalid clicks in their own account. And this new tool was created to make estimating invalid click activity much simpler.

    When clicks are invalid, you aren’t charged for them, and they don’t affect your other campaign statistics. You may include the invalid clicks and invalid click rate columns in reports. More info on the topic can be found HERE

    To read the full article CLICK HERE

    [tag] AdWords, Google, invalid clicks, invalid clicks rate [/tag]


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