AdWords New Anti-invalid Clicks Service
AdWords provides a feature enabling advertisers to have a much more detailed picture of invalid click activity in their account. The metrics of “invalid clicks” and “invalid clicks rate” are created to show virtually all the invalid clicks affecting an account.
Invalid clicks are filtered in real-time by the systems before advertisers are charged for them. The resulting data will of course differ from one advertiser to the next. Moreover, a much smaller number of invalid clicks may also be credited to the accounts after-the-fact, as the result of a publisher being terminated from the AdSense program for invalid click activity. These is going to appear as account-level credits.
One of the most problematic issues about the topic of click fraud has been estimating how big the problem is. Estimates from third-parties have been both inconsistent and greatly exaggerated due to their methodologies. Advertisers can compare their log data with their AdWords charges to see the real the number of invalid clicks in their own account. And this new tool was created to make estimating invalid click activity much simpler.
When clicks are invalid, you aren’t charged for them, and they don’t affect your other campaign statistics. You may include the invalid clicks and invalid click rate columns in reports. More info on the topic can be found HERE
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[tag] AdWords, Google, invalid clicks, invalid clicks rate [/tag]
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