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Google Sandbox, Google Trustbox, anything else?

Secrets on beating sandbox is a good reading. But the ideas are quite mediocre:

1. make a good site
2. get trusted links

- Ultra-trusted directories - They charge for an editorial review, not a listing (meaning they can legitimately be trusted). One is specifically recommended in Google’s Webmaster Guidelines; I’d bet my [insert valuable appendage here] that the other two are highly trusted, too… Yahoo! Directory, MSN bCentral and Business.com.- Parasitic link sources — You can leverage the trust of older authority sites if they allow user-generated content. OK, in plain English please? Squidoo and Wikipedia are trusted domains.
- A few rented trusted links — I really, really like the bloggers in TLA’s inventory that currently have zero or one link sold… why not get in there and gobble up the lion’s share of that link pop?
- Your existing sites

3. link bait like crazy

These are not secrets. And the question is: does it work? Will these steps take your website to the top of Google? And I think this is the goal of the article: to show how new websites can do well in Google.

For one of my websites I have nearly all ‘those trusted links’. The website is one year old, but it is visible in search engines just for some low volume search keywords (I talk about Google Top 10 results).

Linkbaiting does work. It brings you viral traffic, good for branding and links, but does not improve search engine rankings considerably (probably I am doing it not long enough, but if a technique starts working in a year or so – it does not sound attractive).

Summary: Google Sandbox, Google Trustbox. They are likely to exist. But I think what we should admit is that competitors in our niches have a much better position (first come first served) and it is really hard to beat them. We try to catch up with them, but they are at an advantage that is hard to beat using the above steps. And they also progress.

Time is a missing point from the list. It takes now years to get an established website to Google top in a competitive niche.

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