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    Digital products marketing: Lulu.com
       June 9th, 2006

    Digital products marketing: Lulu.comClickBank has been the top market to sell your e-books and other digital products for years. There were some lame attempts to compete with them, but not quite successful.

    A new player of the market – Lulu.com – is fast to gain its market share. In fact, Lulu.com does not sell digital products. It helps to materialize your digital products for those customers that would like to buy them. You will be amazed at their process of handling publisher’s orders: take the Lulu publishing tour from their home page.

    Lulu.com: publish and sell books, e-books, photos, calendars, CD, DVD and other digital content:

    1. Lulu is FREE, FAST and EASY No set-up fees. No minimum order. No delay. No catch. Lulu prints and ships each book as it’s bought. The buyer pays the cost — not you. Lulu only makes money if you do.

    2. You’re in control You retain all rights to your work. You decide on design and layout. You set the price and royalties. Lulu’s not the publisher — you are.

    3. Sell to the world Lulu lets you sell your work through Amazon, Borders, Barnes and Noble — and on Lulu itself. Lulu handles all transactions, order tracking and shipping.

    Check this page for book sizes and pricing.

    There are a few tools that should help sellers with their business. For instance, Lulu Titlescorer – in my opinion, great idea.

    The Lulu Titlescorer:
    The Lulu Titlescorer has been developed exclusively for Lulu by statisticians who studied the titles of 50 years’ worth of top bestsellers and identified which title attributes separated the bestsellers from the rest.

    We commissioned a research team to analyse the title of every novel to have topped the hardback fiction section of the New York Times Bestseller List during the half-century from 1955 to 2004 and then compare them with the titles of a control group of less successful novels by the same authors.

    The team, lead by British statistician Dr. Atai Winkler, then used the data gathered from a total of some 700 titles to create this “Lulu Titlescorer” a program able to predict the chances that any given title would produce a New York Times No. 1 bestseller.

    The products are rated and even cross-promoted: the famous Amazon’s – the customer that bought… also bought… You can check Lulu Top 100 Best Sellers Need help? Or would like to join the community of people with interests similar to yours? Visit Lulu forums

    My tour of Lulu.com impressed me. Professional services, great website, fantastic solutions for publishers. Great job. And a great place for those who would like to market their digital products to the offline world.

    [tags]lulu, digital products, publisher, e-books, market[/tags]

    Teleworking paradise
       June 9th, 2006

    Research firm Sperling’s BestPlaces and Intel Corporation have conducted a research: Best US Cities for Teleworking. Initially I should show the difference: telecommuting and teleworking.

    Teleworking is a sort of telecommuting which goes beyond simply allowing employees to work from home or an alternative location a couple of days a week. Instead it enables them to work at any time or place that allows them to successfully complete their work.

    How are the areas ranked?
    Eighty of the largest metropolitan areas in the US were included in this study of the “Best Places for Teleworking.” To create the rankings, Sperling’s BestPlaces evaluated each area’s factors in the categories of commuting, office-based workforce, internet infrastructure, extreme climate and natural hazards. The climate category included the annual number of days with heavy snow, rain and ice which may disrupt a commute. The natural hazards category measured the risk from hurricanes, earthquakes and tornadoes.

    - – - Extra large metro areas – - -

    Rank

    Metro area

    Pct office workers

    Gas saved annually (million gal.)

    Hours saved annually (million)

    Total savings annually (million)

    1

    Washington, DC-VA-MD

    72.1%

    38.3

    21.81

    $1,160.6

    2

    Boston, MA-NH-RI

    69.7%

    38.1

    18.32

    $947.4

    3

    Atlanta-Sandy Springs-Marietta, GA

    65.1%

    42.0

    15.21

    $741.9

    4

    Chicago, IL-IN

    63.9%

    63.0

    39.13

    $1,832.8

    5

    San Francisco-Oakland, CA

    70.2%

    36.3

    20.00

    $1,147.3

    6

    New York, Newark, NY-NJ-CT

    65.8%

    89.3

    67.63

    $3,201.2

    7

    Philadelphia, PA-NJ-DE-MD

    66.2%

    41.8

    25.50

    $1,151.1

    8

    Dallas-Fort Worth, TX

    65.4%

    46.2

    22.23

    $1,031.2

    9

    Minneapolis-St. Paul-Bloomington, MN-WI

    66.7%

    27.5

    10.77

    $550.1

    10

    Seattle-Tacoma, WA

    64.7%

    26.7

    13.08

    $600.5

    11

    Houston-Sugar Land-Baytown, TX

    63.0%

    39.6

    18.92

    $844.0

    12

    Miami, FL

    63.0%

    44.4

    24.62

    $1,024.6

    13

    Los Angeles-Long Beach-Santa Ana, CA

    62.9%

    111.1

    55.85

    $2,593.6

    14

    Detroit, MI

    60.2%

    41.3

    17.34

    $806.8

    15

    Phoenix-Mesa-Scottsdale, AZ

    62.9%

    27.3

    12.53

    $551.7

    16

    Riverside-San Bernardino-Ontario, CA

    55.1%

    12.4

    7.16

    $285.5

    [source: BestPlaces]
    [tags]telecommuting, telecommuting jobs, telework, outsourcing, home based jobs, work at home, freelance[/tags]

    Job application tips: for CraigsList
       June 9th, 2006

    Craigslist is probably the most popular place to seek freelance projects, telecommuting jobs and home work – if you scan the listings you will discover many projects that are posted regularly. Unfortunately, the competition for the posted jobs is cut throat.

    How to increase your chances to get the desired job? Put yourself into the employer’s shoes. There is an post ‘Tips for applying to a job from Craigslist’ that should help you to improve. The key points are:

    1. Cover letter has to answer the employer needs.

    2. Don’t send much unnecessary info. Nobody will read your long messages.

    3. Don’t send your cover letter as an attachment. With so many applicants, the employer will not waste time on opening attachments.

    4. Respond with the title of the job advertisement in the subject heading. It helps to save time.

    5. Be open and honest.

    You can find the full article here.

    Follow these simple steps. You are not guaranteed the work, but it will definitely help you to increase your chances. Good luck!

    [tags]craigslist, home job, work at home, frelance, telecommuting jobs, job application[/tags]

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