Digital products marketing: Lulu.com
ClickBank has been the top market to sell your e-books and other digital products for years. There were some lame attempts to compete with them, but not quite successful.
A new player of the market – Lulu.com – is fast to gain its market share. In fact, Lulu.com does not sell digital products. It helps to materialize your digital products for those customers that would like to buy them. You will be amazed at their process of handling publisher’s orders: take the Lulu publishing tour from their home page.
Lulu.com: publish and sell books, e-books, photos, calendars, CD, DVD and other digital content:
1. Lulu is FREE, FAST and EASY No set-up fees. No minimum order. No delay. No catch. Lulu prints and ships each book as it’s bought. The buyer pays the cost — not you. Lulu only makes money if you do.
2. You’re in control You retain all rights to your work. You decide on design and layout. You set the price and royalties. Lulu’s not the publisher — you are.
3. Sell to the world Lulu lets you sell your work through Amazon, Borders, Barnes and Noble — and on Lulu itself. Lulu handles all transactions, order tracking and shipping.
Check this page for book sizes and pricing.
There are a few tools that should help sellers with their business. For instance, Lulu Titlescorer – in my opinion, great idea.
The Lulu Titlescorer:
The Lulu Titlescorer has been developed exclusively for Lulu by statisticians who studied the titles of 50 years’ worth of top bestsellers and identified which title attributes separated the bestsellers from the rest.
We commissioned a research team to analyse the title of every novel to have topped the hardback fiction section of the New York Times Bestseller List during the half-century from 1955 to 2004 and then compare them with the titles of a control group of less successful novels by the same authors.
The team, lead by British statistician Dr. Atai Winkler, then used the data gathered from a total of some 700 titles to create this “Lulu Titlescorer” a program able to predict the chances that any given title would produce a New York Times No. 1 bestseller.
The products are rated and even cross-promoted: the famous Amazon’s – the customer that bought… also bought… You can check Lulu Top 100 Best Sellers Need help? Or would like to join the community of people with interests similar to yours? Visit Lulu forums
My tour of Lulu.com impressed me. Professional services, great website, fantastic solutions for publishers. Great job. And a great place for those who would like to market their digital products to the offline world.
[tags]lulu, digital products, publisher, e-books, market[/tags]