SEO Professionals Help You with eBiz
All the search engines are in a constant state of change in their search algorithms in order to keep the search results as relevant as possible. There were the times when optimization was the major factor which affected the ranking of a web-page. But now it makes up to only 10% of any algorithm. What is then the main thing for search engines? It is LINKING.
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Let’s find out what is linking. Linking is a process of connecting your data to the data on other sites which are relevant to yours in the topic (and of course the reverse process of placing your links on their sites). It is called reciprocal linking. Wikipedia speaks about it:
“A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic.”
Google is the leading search engine at the moment and it follows the above described principle in compiling its PageRank. Other search engines tend to follow Google in this aspect.
When you decide which sites you want to link to (and eventually get links from) keep to the following principles:
- Search engines like relevant links
Bruce Chapman (from Linkateer.com – one of the best search engine positioning firms) says:
“One of the things we try to do is make sure every single one of our links is pertinent to that particular type of business.”
If you deal in auto parts, a relevant link is from an auto news web-page, and an irrelevant is from an online dating service.
- Search engines like sequential results
It means that the more is not necessary the better. If you join one of those link farm which are so numerous nowadays you are likely to lose in the respect of ranking. When one month you get 10.000 links and the next month you get only 3 is quite suspicious, isn’t it? So the conclusion is the following: concentrate on the quality of links, but not on their quantity.
- One-way links are preferable
I have already spoken about reciprocal linking techniques. Search engines don’t like this kind of links.
Bruce Chapman continues:
“When one website wants to link to another website, that’s showing that the second website has got something of value… The one-way link is probably worth 20 times as much as a reciprocal link.”
You need gradual results
Take your time to climb search engine rankings. It is not a fast process. Moreover, the more competitive your niche is the harder and more time consuming the process becomes. Do not try to deceive search engines. You might get some short-time results, but sooner or later the engines will find you and punish you. You might even get banned. So the best way to improve your rankings is to:
- Provide fresh and updated content
- Look for relevant links
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