Expired domain names
Thousands of webmasters hunt for expired domains. There are a few online services that post lists of expiring domains, others accept your bids for these domains.
It is no brainer to understand why - with the expired domain you get:
- aged domain
- with some traffic
- and link popularity
It is a great way to give a boost to your working or new projects. There are some fears that Google as a domain registrar might control whois information and devalue those domain names that change their owners (that would make purchase of expired domains useless for link and traffic reasons). But there is no evident proof and it is still believed that Google does not practice it yet.
With these obvious advantages you get from an expired domain, no surprise that there is a high competition in this sector and you should be prepared to spend some time and to pay a good amount for a nice expired domain. And the process of acquiring expired domains is not that simple. There are currently four key market players:
- enom.com
- snapnames.com
- godaddy.com
- pool.com
They all operate in a slightly different manner that confuses beginners on the expired domain market. A good start to learn who is who and how expired domains sell - Beginner’s advice on how to go about backordering expiring domains
If you would like to go deeper – Mike Davidson’s How to Snatch an Expiring Domain is an excellent post describing his experience of acquiring an expired domain – how domains expire, how market leaders differ, how to be prepared to deal with your competitors.
Where can you get the lists of expired domains? Either at the websites of the mentioned domain name resellers or here - you also easily check the domain name characteristics – traffic (Alexa), Page Rank and link structure.
For those who buys expired domains in other ways – for instance directly from their previous owners I recommend this short and useful PDF on The Insider’s Guide to Domain Transfers
Summary: It is hard to predict the results of your expired domain purchase – some report success, others – failure and disappointment. A good idea is to leave the domain name alone with no changes once you get it. Make changes in a few months, gradually.
Sometimes the result is completely unexpected, but predictable.
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