New website ideas
I have a domain name sitting in my account for about 6 months - www.amuseline.com. It is time to start a new website. At the moment I bought the domain I had some simple ideas about the website I will build. Six months later that concept seems doomed to fail.
So, I spend 15-20 minutes for the last couple of days brainstorming new ideas for this very website. I am in a situation when I do not research a new website niche, but I research ideas for website in a certain niche – fun and humor (taking into the account the domain name).
I have diligently reviewed my post and links in Marketing niche for a new website (though in my case I have the niche, but I miss an angle) and should confess that no brilliant ideas came to my mind. In fact, I did not get any excellent ideas so far.
I have made my list of requirements for this new project:
- define my mission and USP (unique selling proposition)
- innovate in some (let it be minor) things
- web 2.0 design style (just neglect the current template online)
- monetization concept
- clearly outlined my target audience (the wider the better)
- avoid the typical structure of this type of websites: jokes, funny images, funny videos, funny flash games, funny quotes
- some online tools ideas
- viral marketing elements are a must
- CMS based website
- content: what type, sources (user generated content would be nice)
- maintenance: time and skills required to keep it competitive
I admit that after the several brainstorming days I made some notes, but I am not happy with what I have come with. So, I have two ways – to go on with my daily brainstorming or to let the domain sit for some time more until I get an idea worth the time, money and efforts.
One of the problems is certainly that the Internet is so crowded that it is hard to find a new idea, innovation. All my thoughts come to the standard ‘image-joke-funny video’ type.
And I did not test the competition for those few ideas that I have on my list yet.
Summary: Ideas for a new website do not come easily these days – with experience you become more careful and want to start a project with 100% confidence it will succeed.
Probably, the easiest way to start new websites is trial and error. Just start a project, explore your niche in the process, make changes accordingly. I do not know, but I think it is also an approach to starting new projects. Just go to del.icio.us, explore their popular tags – it is a signal that this type of information I in demand online. Select a website design and structure and slowly start your penetration in the niche. Once you know it quite well find your own innovating elements.
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