Traffic sources: Squidoo
There is quite much buzz about Squidoo. Seth Godin has posted a few times on this topic (no surprise – his name is behind this project) and there are discussions in the webmaster forums and popular blogs
Squidoo is a kind of a social website that is based on user generated content – members create LENSES. What is a lens?
A lens is one person’s view on a topic that matters to her. It’s an easy-to-build, single web page that can point to blogs, favorite links, RSS feeds, Flickr photos, Google maps, eBay auctions, CafePress designs, Amazon books or music, and thousands of products from hundreds of other trusted merchants. You can pick whatever content you want to put in your lens to bring context to your topic. Then, when someone is looking for recommended information, fast, your lens gets him started and sends him off in the right direction. It’s a place to start, not finish.
Who should build a lens? Well according to Squidoo – anyone.
In some ways it reminds me of wikipedia.org Do you agree? Not an imitation, but basically the same idea.
Why should you care about this website? It talks much about sharing profits with the publishers of lenses. But it is a simple trick to attract visitors to post their lenses. There are no reports of people who made any decent amount of money using this service, but there is evidence of this sort – 0.11$ income generated with a lens
I guess it is not the money that will make you rush and join the service.
One reason why you should join and create a lens is the ability to get a link to your website from an authority website and receive some traffic – the website has good search engine rankings for many terms (it can be hard for you to beat them with your own website).
Summary: Squidoo is a service to experiment with the link and traffic aspects in mind. It is a good idea to see how it works for your website (and later to add more websites if you have).
I will make a lens and check if there is any sense to spend more time and efforts with this service.
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