eBay plans to offer its enormous pool of sellers a new service: opportunity to advertise their products on other websites. How will it differ from the competitor’s services? It will link only to eBay auctions.

eBay is going to start testing eBay AdContext this week. It is interesting that eBay is the first company that announces the size of payouts for the affiliates: a cut of 35 percent to 60 percent of sales.

eBay says that their new system is complementary and does not compete with similar services of Google and Yahoo! eBay also allows to combine and display both types of adv on the websites. But we need the comments from Google and Yahoo! – do they allow to combine two contextual services? Up to this time it was not allowed.

Summary:
Well, this new eBay service is a kind of reply to Google GBuy that takes off on June 28 (direct PayPal competitor). It is obvious that online competition is getting tougher on all levels including largest players. The new eBay initiative is an attempt to introduce a new kind of service that has nothing to do with eBay traditional business.

Website publishers will get one more option to choose from when thinking over the ways to monetize our websites. eBay sellers will add a new promotion method to increase their online sales.

eBay.com is the biggest and the most popular international online marketplace. I think we are likely to benefit from this program.

[tags]ebay, google, yahoo, msn, adsense, adcontext, yahoo publisher network[/tags]

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This entry was posted on Monday, June 12th, 2006 at 6:14 am and is filed under General Business, Home-based business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.