June 13th, 2006
No doubt, thousand of businesses and millions of individuals depend on the operation and efficiency of Google.com, top search engine. Every type of online business – no matter if it is an online store or informational portal or online service – follows every piece of news from Google (we are no exception: for instance, the recent news are posted here and here). Every online marketer expects – with a hope and fear – every Google algorithm update.
Another side of the story – what is going on inside the company? Who is running the company? Eric Schmidt, the chief executive, or Sergey Brin, the co-founder, or Larry Page, the other co-founder or the employees who are allowed to spend 20% of the work time on the projects they are passionate about? Read the story, kind of investigation, published by Forbes on this topic.
Summary: every company has its own corporate culture, but Google try to breeds its own, unique and highly efficient corporate culture to become and last as world IT company #1. Will they succeed? They do fine.
[tags]google, Eric Schmidt, the chief executive, Sergey Brin, Larry Page, Forbes[/tags]
Posted in General Business | No Comments »
June 12th, 2006
MySpace, a popular Social Network, have announced the launch of a job division of the site – MySpace Careers. It is powered by SimplyHired. It is a nice addition to MySpace services – the site has millions of registered users aged 15-27 – most of them need their first or new jobs. Employers are likely to get interested to adv on this huge marketplace.
It is a good way to expand for SimplyHired as well. Job sites competition is no doubt tough. For instance, Indeed.com, another job site and SimplyHired competitor, received investment from the NYT last year. Now the website powers jobs at New York Times.
[tags]myspace, simplyhired, indeed.com, nyt, new york times, job, job sites[/tags]
Posted in General Business | No Comments »
June 12th, 2006
eBay plans to offer its enormous pool of sellers a new service: opportunity to advertise their products on other websites. How will it differ from the competitor’s services? It will link only to eBay auctions.
eBay is going to start testing eBay AdContext this week. It is interesting that eBay is the first company that announces the size of payouts for the affiliates: a cut of 35 percent to 60 percent of sales.
eBay says that their new system is complementary and does not compete with similar services of Google and Yahoo! eBay also allows to combine and display both types of adv on the websites. But we need the comments from Google and Yahoo! – do they allow to combine two contextual services? Up to this time it was not allowed.
Summary:
Well, this new eBay service is a kind of reply to Google GBuy that takes off on June 28 (direct PayPal competitor). It is obvious that online competition is getting tougher on all levels including largest players. The new eBay initiative is an attempt to introduce a new kind of service that has nothing to do with eBay traditional business.
Website publishers will get one more option to choose from when thinking over the ways to monetize our websites. eBay sellers will add a new promotion method to increase their online sales.
eBay.com is the biggest and the most popular international online marketplace. I think we are likely to benefit from this program.
[tags]ebay, google, yahoo, msn, adsense, adcontext, yahoo publisher network[/tags]
Posted in General Business, Home-based business | No Comments »