Marine Electronics Dropshipper
Our today’s case study deals with specialized electronics dropshipper affiliate that sells marine electronics. The products are seasonal and this fact may appeal to some online entrepreneurs.
While most electronics sites sell digital cameras and GPS units this one specializes in a less crowded niche.
Niche Ecommerce Site For Sale – Profitable
Easy to Run
• URL: www.saltysmarine.com
• Established: Sun Dec 30 2007
• Uniques/Month: 15,000
• Page views/month: 75,000
• Monthly Revenue (USD): 7,000
• Google Pagerank: 2
Description:
This site has been online for about 1 1/2 years, selling marine electronics.
All products on the site are drop shipped from a reputable marine electronics wholesaler. There are about 10,000 items that are easily uploaded via an excel file.
SEO
Site has been fully optimized. The site utilizes SEO friendly URLs, and ranks top 10 in google for many terms including:
“Discount Marine Electronics”
“Marine Electronics”
“Marine GPS”
“Fishfinders”
And more…
All traffic is ORGANIC. There are no paid positions.
There is also an automated data feed to Google Base.
The site requires about 5-10 hours per week to process orders, etc.
You don’t need to know a lot about marine electronics to run this site. Most buyers have researched their products, then come to us to buy. If you do have product specific questions, the dropshipper has staff members that can answer them.
Reason For Selling
I have too many web sites, and the wife has told me it’s time for some to go!
I am looking for this to go to a good home, as I put a lot of effort in getting this store off the ground. I am willing to stick around and help the new owner get on their feet.
Revenue Details:
Revenues
2008 – $88,957
2009 – $16,149 (YTD)
This is a seasonal business that is busy in Spring/Summer, and slows in Fall/Winter. Sales are projected to be down from 2008 due to economic conditions. The margins right now are about 13%.
Traffic Details:
Google – 76%
Yahoo – 5%
Direct – 4%
AOL – 2%
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