What do you think is the key to success on eBay? Of course, there are a number of factors that determine whether you are a successful or failure. But the first and the foremost thing that should be on your mind is getting people to your listings. If people don’t know a thing about your listings they won’t be able to come, buy items and make you rich.

So let me give you a couple of tips on boosting your eBay traffic and thus boosting the sales:

Increase traffic numbers:

1. Optimize all of your listings. The overwhelming majority of users (about 90%) search eBay by keywords rather than by category. You have to make sure that your headlines and titles are keyword-rich.

Skip McGrath, of Skip McGrath.com, suggests:

“[Use] all the relevant keywords in the title, then if [you] have some space, use words like new, unique, one of a kind, rare, that sort of thing. The word should apply to what you’re selling.”

2. Consider Cross-Promotion. The more you use auctions the better for your store. A great majority of eBay users never click on the link that redirects them from the auction to your store, so you’d better put that link in the description of the item.

McGrath continues:

“One of the big advantages of moving buyers from your auction to your store is that store listing fees and final value fees are a lot less than at auctions.”

Customer trust is the king

• Create a pro-Image. Your presentation is crucial while you are a newbie at eBay. Establishing your name is time-consuming, but you need to do that in order to make your clients feel comfortable spending their money with you. If you feedback reaches 30 or higher customers, other clients might see you as a trusted source of their purchases. And it is your final goal, isn’t it?
• Brand your eBiz. You need to make up an image for your store. There must be some particular individuality in everything you are doing – the same with eBiz – the brand is the notion the clients associate your store with. It consists of a number of aspects: writing style, the layouts, the color schemes etc.

The first and the foremost thing about eBay business is getting this business rolled. Despite the fact that the modern technology made online selling as fast and as simple as never before, a lot of new retailers find the process frustrating. Most of them give up during the very first stage of selling a product – Sell Your Item form.

Make it Simple

A number of guys faced this kind of problem when they decided to sell snow tires on eBay. They just didn’t know how to list the item, so they came together and gave it a serious thinking:

“Wouldn’t it be neat if you could have expert assistance you could call and they could run you through it…and if you didn’t like to be on your computer, you could do it on your phone.”

The service provided by Recellers is the following: you just need a camera or a camera phone. You make a shot of the object you want to sell and send this photo to Recellers. In a matter of minutes they call you and give useful guidance on how to list the item on eBay. They will do everything for you: go to eBay and fill in the entire Sell Your Item form.

Getting Wonderful Deals

The experts of the service will help you in every possible way: they will give you step-by-step guidance and even advice you on the best methods of shipping goods. They will help you answer the following questions:

• What keywords should I use for this of that item?
• What is the best title?
• What should a description feature?
• Should I bold the product?
• What is my most effective pricing tactics?
• What is the best time for the auction?
• In which category should I list the item?

Plummer (the founder of Recellers) continues:

“Market research showed that you could get more money if you could drive more buyers that were looking for an item, and have a true auction, rather than a few people that were just half interested, or stumbled across your listing.”

This is the way you can list the items. But before selling products you need to get them somewhere. I suggest using the wholesale supplier database created by dropshiparea. It features the trusted and checked suppliers that will enable you to have everything you need in stock all the time and never be bothered of running out of supplies.

As I have already mentioned it is a common knowledge that about 60% of all retail purchases fall to the holiday season. What does it give you as an Internet retailer? It gives you invaluable knowledge and the opportunity to drag loyal clients and thus deliver the money into your pocket.

You have to be aware not to be taken by surprise to the holiday season. It is a common misconception that it starts after the Thanksgiving. In fact, it starts way earlier.

Lisa Suttora, of WhatDoISell.com, comments:

“Holiday shoppers actually come online right about mid-August, when back-to-school-shopping tapers off, and they stay online until the end of January [when] they’ve spent all the extra holiday money.”

So what conclusion would you do out of the above stated fact? Yes…You are right – you have to prepare for the season beforehand.

But how can I do that?

1. If you don’t want to catch up with dozens of faster retailers, prepare you inventory in advance.

• Organize the stock of the inventory and decide what products should be listed
• Do all the operations (photographing, uploading, writing descriptions) systematically. Create your own step-by-step system that will help you economize the time and efforts.

2. Get prepared with the shipping plan

• Get all the required material for shipping in advance, because you will find out that during the season even they might turn out hard to find
• Prepackage the products if possible
• Find reliable product suppliers beforehand. You don’t want to end up with dozens of backorders when you find that the supplier doesn’t have the products you need, do you? So you have to make sure that you’ve signed up with the suppliers that won’t run out of stock at the beginning of the season (if you still wonder where you can find such wholesale suppliers, you can consult our directory of suppliers)

3. Adjust to your customers’ desires.

• Suggest gift-wrapping and you’ll see that the clients appreciate it
• Make sure that you offer multiple shipping options
• Think in advance of the possible combinations of products to make gift packages

And eventually make sure that your customer service is equal to the occasion. Answer the email fast and take care of your customer’s needs.