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  • Archive for the 'Monetization' Category


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    How to sell / buy websites
       August 14th, 2006

    Selling or buying websites is a common business practice with webmasters nowadays.

    But what are those features that make the website cheaper or more expensive? I have collected some priceless wisdom from experienced webmasters across the Internet. Feel free to add and share your tips.

    Website value (focus on the upcoming two lists while developing your own websites or look for it in the websites you are about to buy):

    - Opt-in mailing lists

    - AdWords lists

    - Copyright to content/ design

    - Additional domains

    - Merchant account/ stock

    - Ongoing deals with advertisers

    - Length of old stats available

    - Databases

    - Free services (SEO tools, for instance)

    - Where money comes from (newsletter ads, affiliate programs, AdSense, FastClick, CJ, etc)

    - Where money goes to (adv, hosting, salary, other purchases)

    - What’s involved into maintaining? How much time, what skills required?

    - Technical info: stats, BL, # of PR8/ 7/ 6/ 5 pages, indexed page #

    - Any known problems: 301, 302, SPAM blacklisted, SE bans, etc

    - Age

    - Niche

    - Transfer via www.escrow.com, www.paypal.com or how?

    Below is the list of questions from buyer’s point – what questions to ask if you buy or what questions to expect from a potential buyer if you sell.

    Are you truly good at SEO or Search Marketing – otherwise how are you going to run/ improve the website you would like to buy?

    - Unique content sold? Check it with www.copyscape.com

    - Places to sell/ buy: become a regular visitor

    - See what www.archive.org has to say about the website

    - Domain name value: short, memorable, hard-to-misspell, related to the industry; marketability, phone test, name length, brand recognition, dot value, natural site traffic, site traffic by SE, SE popularity, linguistic value, revenue generating, comparable sales value.

    - Pages indexed and backilnks (+ trend – see www.marketleap.com). Most important backlinks can come from the seller websites, he can remove them shortly. Ask.

    - Proof of income/ traffic

    - www.alexa.com data (Inaccurate? But better than nothing)

    - What’s industry (=profit potential)

    - Traffic: where comes from? What’s quality? What do they search?

    - Is the website established? If it looks OK, but no traffic – avoid. Impossible to get an idea of the future profits.

    - How much time to run?

    - Income sources: the more the better

    - Is it fun to run it?

    - Current rankings. Competition ability to SEO to top 10

    - Cross promotion opportunities with other websites from your portfolio

    - Are there flaws in their existing PPC advertising? Could you get more ROI?

    - Is there a forum or a community of website members

    - Value of links. For how much can you sell links at this website (sitewide, home page)

    - How long will the old owner stay on board

    - How can you improve the website in the future? Optimize AdSense, new affiliate programs, more products? Remember of the Sandbox for established, but heavily SEOed websites.

    - Check to avoid link schemes, cloaking, doorway pages, duplicate content, pay for PR (PFPR)

    - Ask for the reason the website is sold

    Normal website price: 8-12 months of its current revenue. If the owner sells the website much lower: he is a dumb or knows something the buyer does not know of the future earnings.

    Buying sites: have a clear idea how they get revenue and how you will support/ update them

    When buying a website with some unique idea implemented: where is the guarantee that the seller will not make the same within a few next weeks? Non-competition clause.

    Summary: I have listed the tips you should refer to while evaluating a website for buying. There will come two more posts on this topic:

    - I will show you best places to buy or sell websites.

    - Also I will point you to the person who is really good at this – someone you can learn from.

    [tags]where to buy websites, where to sell websites, domain names, archive.org, adsense, adwords, ppc, text-link-ads, links buying, links selling, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, news aggregator, ebay, google, make money online, work from home, home based job, wikipedia, del.icio.us, technorati, bloglines, duplicate content, links, earn your living online[/tags]

    Blog success stories: linkers as big money makers
       August 8th, 2006

    So, you run or are about to start your own blog and devour the information (that is abundant online) how to make your blog successful. One of the ideas that you will come across in every article on blog success is that:

    You need to generate original content of super quality.

    Partly, I agree with this statement, but it is not always the case.

    If you think that you can succeed in blogging with high quality unique content only I will prove you that you are wrong. Below are just a few samples of the blogs that are super popular on the Internet, but they do not generate much unique content, they just link to different kind of information that they find themselves or get from their readers.

    I do not say that it is a simple way to succeed, but it proves that you can find an angle or niche, think of the ways how to present your information and succeed with the blog that just links to other website information.

    Here are a few successful linkers’ blogs:

    Blog success stories: linkers as big money makers

    BoingBoing The most successful blog of this kind I am aware of. They have about 50,000 feed subscribers (including me). Home page rank 9 (!). A Directory of Wonderful Things – this is the way they position themselves that gives a pretty wide area for post links – they cover any topics that fit their idea of Wonderful Things.

    Blog success stories: linkers as big money makers

    Lifehacker Home page rank 7. About 1,000 feed readers. Unique Selling Proposition (USP) – Lifehacker recommends the software downloads and web sites that actually save time. Don’t live to geek; geek to live. Yes, a great motto.

    Blog success stories: linkers as big money makers

    The Hype Machine This one is about music. They have a lower number of feed subscribers – just above 200, home PR 6. But it is very popular with those who search and listen to music online. The idea of the blog: Discover, listen and buy music discussed on the best mp3 blogs.

    I have no idea how much online property of this kind generates monthly in cash, but I am sure that it is sufficient for doing things you enjoy in life. Any of the above websites is a brand name.

    Summary: I repeat that the purpose of my post is not to state that the above blogs make easy money – the people behind the websites are smart guys (and ladies?), no doubt. I just would like to show that it is possible to succeed in blogging with some other things besides unique content: with an IDEA or with design or with content presentation, etc.

    And there is a chance to succeed in any industry. It should not be a blog on some web related topic – it can be cars, humor, video, travel, business, career – any topic is a good fit.

    [tags]blogs, boingboing, lifehacker, hype machine, links, myspace, seo, internet marketing, affiliate marketing, content generation, news aggregator, ebay, google, make money online, work from home, home based job, wikipedia, del.icio.us, technorati, bloglines, duplicate content, links, earn your living online[/tags]

    MySpace: give a kick to your forums and website
       August 7th, 2006

    MySpace: give a kick to your forums and websiteIn this post I have mentioned two ways webmasters generate income from MySpace – easy and fast ways to get some cash.

    One more way to use MySpace for your forum launch (it will definitely bring you new registered users and quite a few will likely to start posting):

    a. Find those who owns a MySpace account with a considerable amount of friends (min a few thousands) and offers to send out your bulletins to their friends. You will easily spot those who will do it for you for some fee here:

    www.sitepoint.com
    www.digitalpoint.com
    www.earnersforum.com
    www.wickedfire.com
    www.websitepublisher.net
    www.screennameforum.com

    or anywhere else.

    b. Negotiate the price (be prepared to pay max 10.00$ for 1,000 list of friends).
    c. Design and supply a catchy bulletin copy, thoroughly think of the title.
    d. Observe the results of the bulletin action. Repeat a) – d) steps if you are happy with the results by sending your bulletin to a bigger amount of friends.

    There are some issues that you should keep in mind: you should be careful about the reputation of a MySpace account holder. How can you make sure that you get what you pay for? At least, try to check this person reputation on the forum where you found his contact details.

    It is also evident that there are no ways to check the quality of the friend list. It is likely to be one of the profiles that generate friends using miscellaneous automatic means. But you have no choice – those profiles that are manually generated do not provide services similar to the one described in this post.

    One more issue – your forums (or any other target of this MySpace promotion) – this one is 100% under your control. It should be appropriate for most MySpace users.

    Summary: It is obvious that you can use this simple method for any type of promotion. Your advantages:

    - no need to lose time for accumulating friends with MySpace,
    - no danger that your MySpace account will be banned

    [tags]domain names, domain registrars, text-link-ads, links buying, links selling, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, news aggregator, ebay, google, make money online, work from home, home based job, wikipedia, del.icio.us, technorati, bloglines, duplicate content, links, earn your living online[/tags]

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