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  • Archive for the 'Monetization' Category


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    Online earnings dissected: what brings money?
       October 9th, 2006

    Last weekend I have spent some time analyzing my online earnings of the recent months. I am not quite happy with the amounts earned, but I am satisfied that they are growing from month to month. Gradually, but they go higher and higher.

    But the greatest disappointment of my analysis was the sources of my online income.

    One of my rules is not to put all eggs into one basket. So, I run a few websites, a few websites in various industries, websites with forums, blogs, etc. and generate income from a few sources:

    -    Google AdSense/ Chitika/ AdBrite (CPC)
    -    ClickBank (digital products)
    -    ValueClick (CPM)
    -    Text-link-ads (text link sales) (aff)
    -    CJ/ AzoogleAds (CPA)
    -    Amazon affiliate stores
    -    Some indie programs

    But the result of my research shows that I make 90% income off AdSense. All other sources are negligible. In fact, they are next to nothing. All my online projects are completely dependent on AdSense.

    I posted a question on a few webmaster forums with the details of my research.

    Those who joined the discussion shared the same stats:
    CPA does not,
    Amazon sucks,
    CPM rates decrease,
    ClickBank – are they in business yet,
    CPC is the only source of income worth mentioning.

    Summary: I have an unpleasant feeling – Google AdSense can ban me at any time due to many reasons incl. the courtesy of the competitors. All attempts to diversify the online income have failed. And it looks that it is common with most other website owners.

    Does it mean that affiliate marketing is currently 100% cost-per-click dependent (YPN/ AdSense)? It looks like it is. If you check the post on the largest website publisher money makers – they refer to Google AdSense. There are a few exceptions, but only a few.

    [tags]online earnings, online income, adsense, chitika, azoogleads, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

    AdSense secrets: why people click on the ads
       October 2nd, 2006

    Google AdSense (aff) is a most popular way to monetize websites. It is the most popular because it is the most efficient. As a website publisher now and then I try to place myself on the other side of the barricades – to become a visitor of my websites. I try to imagine how he browses my websites, what he likes and dislikes, what he misses, why he leaves so fast, etc. One more thing I occasionally contemplate on is why they click AdSense ads posted on my websites.

    There was a discussion of this very issue on webmasterworld.com recently and I share some points and ideas expressed. I just list those points that I share.

    So, people click on AdSense ads because:

    - the ads are relevant to their search. It works in my case as well. If I search for some information I click on AdSense ads though I know what it is;


    - well blended ads. I still come across the websites that are great at blending their adsense ads seamlessly into the website design and content;


    - the visitor is not familiar with AdSense ads as he is a quite inexperienced Internet user;


    - the visitor wants to leave the website asap. It is a case for many spammy websites that use PPC arbitrage technique;


    - the visitor is a webmaster himself or knows about making money with AdSense. He clicks on an adv to support the website owner. Webmasters who actively use AdWords are likely to be indignant with this pint.

    Summary: There are more reasons why people click on these ads, no doubt. But I share the ones you see above. And I am sure it is a mixture of different reasons why people click on these ads.

    [tags]google adsense, adsense, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

    Monetization tips: auto site sample
       October 2nd, 2006

    A year back I started an auto website based on my research of high paying keywords lists. Inexperienced I was amazed at the prices people paid for Google AdWords for lemon car terms.

    So, the website was up and running shortly, but a few months later as I had got more experienced with affiliate marketing I realized that it would be next to impossible to get high search engine rankings for these terms and website. And it was evident that I got very few visitors with no prospect to grow. I needed to reconsider the concept.

    I gave up my idea to keep focus on lemon car cases only, added a blog and started to publish posts on new models, spy photos and similar auto information. As a result I witnessed an increase in traffic and better visibility in SERP’s.

    Another thing that I noticed made me think abut using the similar approach with my other websites:

    Blog posts that come with a few lines of text and a number of images. I think that those few text lines are not enough for Google to exactly define the page topic and it delivers the ads relevant to the website in general – ads on lemon cars.

    Result? Now and then I get 1.00-2.00$ clicks. So, my initial plan to make a website on lemon cars and get expensive clicks works (though unintentionally).

    Summary: The conclusion is that it makes sense to follow this path with other terms from those high paying keywords lists. Select a topic and build a website (10-20 pages) around those high paying keywords. Then add a blog and keep it running with another less competitive angle to be able to generate traffic and promote the website. Post posts with images and charts for Google to serve the ads on the basis of the general website topic.

    Is it a black hat method? Probably, but not from my point of view.

    [tags]high paying keywords, adsense, seo, internet marketing, affiliate marketing, make money online, home based job, earn your living online[/tags]

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    You are currently browsing the archives for the Monetization category.

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