March 15th, 2008
If you are an online retailer you simply have to know that any product (no matter if it is a needle or a highly sophisticated multimedia system) has its own life cycle. It means that during a year there is always a time when it sells highest.
It works like this: at the beginning of such a time a few early buyers come, then come all the bulk of clients (suppliers as a rule run out of stock and the prices for the good rise), then gradually the demand falls.
Here, at Dropshiparea, we try to help you find the best wholesale suppliers, but we can’t create your online business web site for you. You need to thing the matter over and do your best to create a user-friendly interface and a worthy customer service.
If you want to be a successful online retailer you have not only to be aware of these cycles but try to predict and anticipate them. There are a few tips that can help you do that:
1. Keep it going
If you want the sales volume to maintain at the same level you have to be ready for the pick season. Prepare the seasonal products for early shoppers while other products might become less popular (the end of their season). If you find the right balance of new and old products you are likely to keep your income rising.
2. Prepare for the season in advance
Let’s hear what Lisa Suttora (from WhatDoISell.com) has to say:
“The advantage to having your products ready several months before a holiday season is you capture the early bird buyers…You’d be amazed how many people shop months in advance of a holiday.”
So what conclusion can you make out of her words? Don’t wait for the season proper to phase in new products. Do it two of three months in advance. In this case you will have a competitive edge over your competitors.
Another opportunity that you get by the early promotion of the product – search engine benefit. If you phase in a new product earlier search engines are more likely to find your page faster than the pages of your competitors.
3. Promote what you have
Seasonal variations of demand doesn’t really mean changing the entire product line. You can use your creativity and make the clients believe that some of your products are seasonal ones. You can try to create various bundles – people who are looking for fast purchases are likely to appreciate it and buy.
4. Don’t forget about your store
Again let’s listen to Suttora once more:
“Your sales don’t have to drop. Evaluate what you’re selling and how you want to position it—freshen up the look of your site. You’ve got a whole new group of buyers coming in [with each new season], so you want to be ready for them.”
It means that you have to make your online store season-focused.