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    Online business models
       September 4th, 2006

    Earning online is great, but not quite stable way to feel you safe. Diversification is the key that in my opinion should help online entrepreneurs to protect themselves from miscellaneous kinds of online instability.

    What is diversification? Let us check.

    Diversification is the investment strategy of putting your money into a number of different investments in order to reduce overall Investment Risk. The goal is that losses in one or more investments may be offset by gains in others.

    If you run a website as a simple way to diversify your online business (and as a result, to make it more stable) is to start a few more websites. It will take more efforts to maintain a few websites compared to one; you will be unable to devote all your time to one resource, but as a reward you will be less dependent on that sole revenue source. And you can always hire some help.

    A few websites to replace one is a simple way to diversify your business and reduce the risks. I think a better way is to employ a few online business models – you still make your living online, but use various business models. Below comes the list of online business models. Click on every model to read an extended description and see samples.

    I recommend you bookmaking the list and referring to it occasionally when you are thinking about starting new online projects or about diversification. It helps you to understand the alternate ways you have to earn on the Internet.

    Summary: The purpose of this blog is to show ways (the more the better) an average person have to get part or full time income online. In this post you find listed all business models suitable for online business nicely described and supported with samples.

    You are not likely to become next Amazon or eBay (but who knows), but with this knowledge of business models – how these companies make money – you can think of your venture that could get its niche online.

    [eminimall]

    [tags]online business models, freelance jobs, how to get a job, telecommuting, networking, online communities, forums, web forums, traffic, links bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, earn your living online[/tags]

    Niche marketing: music
       August 31st, 2006

    I have been a rock music fan for ages. I remember my pre-teens age and my parents unhappy with my habit to enjoy Iron Maiden, Accept, Judas Priest and other bands’ music to the full capacity of my music stereo system.

    No surprise once I have found internet marketing interesting and started my search for a niche one of the first ideas that occurred to my mind was to make a website on rock music. The website is online and slowly grows.

    But now I have more experience than a year back when I started this project. I realize that it takes much time and effort, that I am short of some great concept and, most important, it is a low paid niche. I have that feeling for weeks now. Recently there was a sale of an established music website on sitepoint.com. The website with 728,000 unique visitors generates $790.00 in profit per month. It should take a few full and part time employees to run a website of this scale – moderate forum, update miscellaneous website sections, manage adv issues, etc.

    Obviously, you need a team of great volunteers who agree to work hard and properly and for free. And I have a feeling that this sort of stats applies to all music websites online. It is fun to run this kind of project, to discuss recent news, read interviews with your favorite bands. It is easy to get traffic, to build ‘sticky’ community members, but it is not good for a commercial project.

    Affiliate stores (CD’s, DVD’s, digital music) do not make any considerable amount of money for these websites. Adsense makes pennies. I am still to try Chitika. The only type of adv that is likely to work is CPM (banner impression).

    Below are some stats facts about the music website I refer to. Imagine that web traffic for some other sort of niche – 722,000 uniques, 5,616,000 page views…

    URL: truepunk.com

    Established: 15 Oct 1998

    Uniques/Month: 721,776

    Page views/month: 5,615,706

    Monthly Revenue: 786.18

    Statistics and Facts

    Message Board Posts

    518,930+

    Message Board Members

    26,515+

    Product Reviews

    1,282+

    News Postings

    1,085+

    Mailing List Members

    5,516+

    Band Interviews (Ramones, Misfits, No Doubt, etc.)

    150+

    Summary: This revelation proves me that niche is of great importance if you are trying to earn your living online.

    And this relatively little amount of money ($790.00) for that enormous amount of traffic makes me doubt my own belief that traffic = money. Here we add one more variable: niche (high paying) + traffic = money.

    [eminimall]

    [tags]niche, search marketing, networking, online communities, forums, traffic, link bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, links, earn your living online[/tags]

    Search marketing gurus
       August 29th, 2006

    Recently Rand Fishkin has posted an article on levels of search marketing Well, I will not discuss the levels in this post. For me, the most valuable information is those people who belong to level 8.

    Rand Fishkin is an authority on SEO issues, so I think his statement is likely to be true and those 5 persons that are assigned level 8 should be really good at search marketing. Here they are:

    - Ammon Johns
    - Dave Naylor
    - Greg Boser
    - Jake Baillie
    - Dave N

    What do you have to do with this information? I would recommend you to arrange a sort of online research and monitoring (I do not mean any interference with the personal life of these people).

    What I mean is that to become a good expert it is best to learn from the best experts in your niche. Read their interviews, their blogs, forum posts, analyze their website if possible. Start with imitating the techniques – I am sure you will get your own style with time.

    Summary: According to Rand’s post there are currently 5-10 persons who are great at search marketing. Five names are listed – take your time to explore why they are so good and how they do it.

    [tags]search marketing, networking, online communities, forums, web forums, traffic, link bait, social bookmarking, web 2.0, domain names, text-link-ads, links buying, myspace, seo, internet marketing, affiliate marketing, blogs, content generation, google, make money online, work from home, home based job, duplicate content, links, earn your living online[/tags]

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