Our today’s case study deals with specialized electronics dropshipper affiliate that sells marine electronics. The products are seasonal and this fact may appeal to some online entrepreneurs.

While most electronics sites sell digital cameras and GPS units this one specializes in a less crowded niche.

Niche Ecommerce Site For Sale – Profitable

Easy to Run

• URL: www.saltysmarine.com
• Established: Sun Dec 30 2007
• Uniques/Month: 15,000
• Page views/month: 75,000
• Monthly Revenue (USD): 7,000
• Google Pagerank: 2

Description:

This site has been online for about 1 1/2 years, selling marine electronics.

All products on the site are drop shipped from a reputable marine electronics wholesaler. There are about 10,000 items that are easily uploaded via an excel file.

SEO
Site has been fully optimized. The site utilizes SEO friendly URLs, and ranks top 10 in google for many terms including:
“Discount Marine Electronics”
“Marine Electronics”
“Marine GPS”
“Fishfinders”
And more…

All traffic is ORGANIC. There are no paid positions.

There is also an automated data feed to Google Base.

The site requires about 5-10 hours per week to process orders, etc.

You don’t need to know a lot about marine electronics to run this site. Most buyers have researched their products, then come to us to buy. If you do have product specific questions, the dropshipper has staff members that can answer them.

Reason For Selling

I have too many web sites, and the wife has told me it’s time for some to go!

I am looking for this to go to a good home, as I put a lot of effort in getting this store off the ground. I am willing to stick around and help the new owner get on their feet.

Revenue Details:

Revenues
2008 – $88,957
2009 – $16,149 (YTD)

This is a seasonal business that is busy in Spring/Summer, and slows in Fall/Winter. Sales are projected to be down from 2008 due to economic conditions. The margins right now are about 13%.

Traffic Details:

Google – 76%
Yahoo – 5%
Direct – 4%
AOL – 2%

Our latest dropship case study – knife dropshipper affiliate. You are not likely to get rich selling knives online (sunless tan or PSP batteries & memory sticks unlikely to make fortune as well), but it is a good seller with high demand and it fits e-commerce perfectly.

Knife product sourcing should be no problem – check with these companies, remember to sign up for a free trial

Specialty Knife Ecommerce Site – Over 6,000 Brand Name Knives and Accessories – 1 to 2 Dropshippers

An Established Yahoo Store with Sales – And Good SEO in Progress

• URL: www.standardknife.com
• Established: Fri Oct 31 2008
• Page views/month: 6,366
• Monthly Revenue (USD): 465
• Uniques/Month: 1,694

Description:

StandardKnife.com is a Knife specialty ecommerce site built on the Yahoo Store Platform. Also Included is the StandardKnife.net domain and a Wordpress Blog that’s just been started.

Many Hundreds of hours have gone into building and tweaking the website for SEO. Check us out on Website.Grader.com to see how well we’re doing.

Our primary dropshipper offers over 25,000 premium products that can be added to the site to expand the offering. We initially focused on Knives in order to brand ourselves as a specialty website.

We have not used PPC and instead have focused primarily on SEO and organic search results.

The dropshipper is a large company that offers easy order entry, branded drop shipping, shipping e-mails directly to your customers, and online order status. These guys have just made a major investment in their ordering system, so they’re going to be around for a long time. They provide electronic content and images that anyone can learn to manage in order to maintain close to real time inventory levels in the store.

The merchant account is through PayPal, which will make it easy for you to set up or you can add an existing merchant account to the website if you already have one. This business can be easily managed by 1 person.

Opportunities for growth are excellent. You can add more products to the website, you can continue SEO efforts much more aggressively, you can maintain customer lists and create newsletters, you can run targeted sales, and you can sell the dropshippers products on other ecommerce platforms like Amazon Marketplace and Ebay Stores. You could also place Adsense ads on the website and blog to earn revenue.

I have set a small reserve price, please don’t ask. I will consider all reasonable offers.

The website opened for business in November 2008 with a real push in late December/early January to begin sales. I will provide training and support to the new owner for 30 days after the sale.

Yahoo RTML pages are actually static pages that show up real well in Google search. We already have most of the site indexed by Google. Your monthly hosting fees will be $39.95 per month which includes the website, shopping cart, and business email accounts. Yahoo Store charges a 1.5% transaction fee with additional plans available at lower transaction fees.

Revenue Details:

The site earns money through the sale of Knives and related products.

Traffic Details:

Site visitor breakdown from Google Analytics (past 30 days):

Search Engines 952.00 (58.23%) Referring Sites 428.00 (26.18%) Direct Traffic 255.00 (15.60%)

Spring is finally here – time to research for seasonal products that will make us tons of sales and then decline in fall. Sunless tan is probably not a perfect sample in the middle of spring but you can easily apply the described research to any other summer seasonal products that are available from verified dropshippers in abundance

We focused our analysis on separate products in our past articles. For those who are new to our site I recommend to check our few recent product researches:
Oakley Dropship
Diamond Dropshippers
Jigsaw Puzzle Drop Shippers
Coffee Dropship
Feng Shui Drop Ship
Diaper Bags Dropshipper

We also research dropship sites that come on sale so that we could discover profitable markets and products, a few recent case studies include:

Tactical Supply Dropshipper
Anime Dropshippers
Playstation Dropshipper
Pool Products Dropshipper
Basket Dropshipper
Dash Kits Auto Accessory Dropshipper
Men Apparel Dropshipper
Waterproof Photo/ Video Housings Dropshipper

Demand is seasonal (we did not doubt that). Surprise – the highest demand occurs in May!

Top searches

Rising searches

Keyword research is a must – demand and competition checks:

Few keywords searched and huge competition. To those who still find this product interesting I would definitely recommend keyword difficulty research – browse Google top 10 for the above keywords to get a feeling of those sites you are likely to compete with. As a rule, with such a short list of demand keywords you should expect very tough competition.

If you already dropship some skin care or nail care or makeup products then sunless tan might be a nice addition, otherwise forget it.