To tell the truth, I have no experience of selling perfume online – it was always my belief that fragrance products are sort of those that require customers touch and smell participation.

My idea was – it is OK to buy some brand discount perfume that you are familiar with, but it is not good products to build your entire online business.

It looks like I was wrong, just a few case studies from our selection:

Dropship Fragrance / Perfume
Another Dropship Fragrance Business Case Study
Dropship Fragrance and Perfume Products

It looks like fragrance products are quite good online sellers AND they have quite high potential for revenue.

Where to start your search for perfume dropshippers? I would begin with these two websites – check the available wholesale fragrance dropshippers lists here and here

Today’s fragrance case study is not a cheap business to acquire if you choose to go that way. But what you would learn (as most our readers are pure eBay players) is that it is possible to build your website backend operation in such a way that you are able to run your multi channel sales (including eBay and Amazon) through your online store.

Profitable E-commerce Store - $7000 Profit Per Month * Must See*

Fully developed site - excellent package - priced for quick sale

• URL: www.fragrancecity.co.uk
• Established: Thu Jan 05 2006
• Uniques/Month: 29,000
• Page views/month: 29,734
• Monthly Revenue: 37,000
• Google Pagerank: 3
• BIN: $80 000

Description:

www.FragranceCity.co.uk
www.CherishPerfumes.com

We have developed a truly unique business since 2006, that has seen recent turnover reach $446,000 and 2008 projections showing turnover to exceed over $600,000.

The business provides a range of health & beauty items from Branded Fragrances, leading brands in skincare and Cosmetics all at competitive prices and with the ease of ordering via the Internet. The website features on all major search engines and is heavily optimised through its clever management system. We have invested heavily into a powerful e-commerce management tool, which is an easy to configure and manage online retail application, integrating with a choice of merchant clearing systems and offering a range of management reports to ensure the smooth running of the business.

Fragrance City has also appeared in glossy magazines ranging from Glamour, Cosmopolitan and Brides featuring our products.

This is an extremely desirable opportunity to acquire a lucrative business, which is well established within the online market place and has tremendous growth potential.

The Website:

With the shopping cart backend control panel, you can manage all aspects of the store. Built into the backend control is an advanced marketing and promotion system and an advanced statistics package including a live view of customer shopping at the site.

• Professionally developed e-commerce website
• 4 Year old Domain Registered in 2000
• 0800 Toll Free number that goes with the new owner
• 3 step checkout process
• Unique page titles, descriptions on every product page

Advertising & Marketing:
Fragrance City has been optimised by a professional team to perform well in search engines. Currently we have managed Google and Overture in an action campaign to help make the most of google addwords. We have now achieved a Page Rank of 3 and both sites are listed with all major directories.

Products and Suppliers:
We have two main suppliers, who offer a drop ship service & a credit facility . They offer a huge catalogue of inventory which you can choose to stock. We do not hold any stock - orders are processes daily with suppliersand customers.

System & Software:
We have had designed a special software which enables orders to be placed with suppliers at the click of a button via a packaging software (This comes with full licenses, codes & support). This intelligent software collates all orders from different merchants, Shop.com Amazon, Ebay, Fragrance City at the click of a button and is ready to be emailed to the supplier, and it then prints out labels and invoices ready for packaging.

What’s Included in the package:
Fragrance City operates as a Limited Company

Cherish Perfumes operates as a Limited Company

The websites work in conjunction with the following accounts:

- SHOP.COM
- EDIRECTORY
- AMAZON
- EBAY

And have the following key features:

- A Database of 25,000+ Customers
- Link Services
- Backlinks
- Organic Search Results
- A page rank of 3
- Group mail Campaign Manager
- Packing Partner Software
- Inventory 2,200+ Products
- Online presence for over 2 years
- Search optimisation
- Google & Yahoo account Managers
- 0800 Number for sale

We were on Amazon and Ebay - but these accounts were closed down due to feedback - we were on 92% and they require 95% - We want this to be clear and honest - we have opened new accounts, but all our feedback and sales on those accounts CAN be accessed and verified.

All listings for ebay are already prepared, as are the feeds for amazon with barcodes, pictures etc.. Please note these feeds do take a long time to prepare. But it’s only a matter of logging on and creating a new account and you can start selling immediately.
accounts

There is a data trail of all hits, orders etc.. all statistics can be viewed online. We also have a set of accounts in place for our records, which are available to serious buyers only.

This business requires minimal amount of time, roughly 1.5 hours per day dealing with customer queries via email, and placing orders with suppliers.

Financials:
- Revenue screen shots are available on request.
- Sales are generated from different sources including the websites Fragrance City & Cherish Perfumes, Shop.com Amazon.co.uk, Edirectory & Ebay.
- A record of all business sales & costs have been kept.

Training – Transfer:
The site is sold complete, as it is and in working order to include all rights to software and domain name. Payment is due in full within 5 days of the end of auction. As soon as payment clears the site and domain will be completely transferred.

I will make this transfer fast and easy for the new owner. We offer 60 days full support via phone/msn/email until the new owner is comfortable on their own. .

Future Potential:
Fragrance City is only at its early stages and the new owner will reap the rewards of its great business success over the past few years. This online business has great potential to grow further with more aggressive advertising methods using google and directories which at the moment have been used but not to their full capacity. With the nature of the type of business there are many peak & troph occasions in sales. Christmas (Quarter 4) being the optimal period of growth where you can reach revenues of $318,000 with net profits of $72,000 and late Q1 & Q2 being slightly a quieter period for sales.

Affiliate Programs - Fragrance City does not offer this but if the new owner was to implement this it would increase awareness and sales.

Online forums / blogs / blog postings – this again is another fantastic avenue to persue – this would drive huge amount of free hits to site but again this has not been implemented.

Traffic Details:

TOTAL HITS 4499225
2006 Hits: 94951
2007 Hits: 356810
2008 Hits: 215776 ( to July 08 )

If you want to increase your online dropship business success you need many things taken into consideration:

• reliable wholesale dropshippers,
• online marketing techniques,
• multi channel promotion,
• cash flow control,
• top notch customer service,
• design and coding basic skills,
• copywriting skills,
• experience to manage part or full time staff,
• many more…

Today I would like to discuss one more essential brick in your successful online business wall – product selection.

Products you choose should be suitable for online sales – no need to touch or smell to buy, wide selection to beat offline competition, lower prices than offline stores offer.

One more thing that you should always keep in mind – products that are on the demand rise right now and your belief that this buzz is likely to grow and last.

Sample – Apple iPhone. Dropship Apple iPhones and accessories right now and you are nearly guaranteed a nice dropship business income.

The demand is huge What you need to meet that demand? Just to take a liitle part of that huge iPhone market share? Yes, products – Apple iPhones.

Go to spot wholesale dropship merchants to these two places – this one and this. They both offer catalog preview – so no need to spend your money before you make sure they list the products you need. I would definitely start with this step keeping in mind that Apple has some restrictions about who distributes iPhones and how.

Even iPhone accessories could be great for generating lots of online sales, and I am 100% sure that the products suppliers do have huge selection of iPhone accessories

If you have some doubts about dropship business potential – and lots of people do not believe it is possible to make money online selling products that you neither own nor store – then your starting point is out 40+ detailed dropship business case studies

Time to update our dropship case studies list…

We have covered quite a lot of cases by now and I think there was one on dropshipping watch replicas

Now we have another watch dropship business case to share. I know from readers’ e-mail messages that vast majority run their dropship businesses exclusively through eBay, but I hope that our case studies will inspire you to take your business to the next stage. Dropshipping on eBay is a nice way to start online business or test some new products. Nonetheless, your own website is  much more profitable sales channel that allows you to build your own brand, regular customers and in the long run sell if you decide that it is time to think of exit policy.

Though watches are not sold in huge amounts, but they are nicely priced (many models priced over 1K) and they are a sort of product that is easy to manage for your dropship business, few returns, nicely structured catalogs. Also a huge selection of popular and exclusive brands (Citizen watches, Casio watches, Movado watches, etc) selection allows you to meet the needs of a wide variety of consumers. Another advantage is a lower competition unlike with GPS dropshipper

Unlike watch replicas case, our today case study offers 100% legal products that one can sell worldwide

For those unfamiliar with our dropship case study section – we track all notable online dropship business sales to become a destination for those working from home entrepreneurs who need products to sell online or online marketing ideas. Just a few recent case studies are: survival kit dropshippers, auto parts dropshippers, tapestry dropshippers, perfume dropshippers

High Revenue Established Watch Website Business

Average 10K in sales per Month - Drop Shipped no Inventory Needed

•    URL: www.designertimepiece.com/store
•    Established: Mon Jul 30 2007
•    Page views/month: 20,145
•    Monthly Revenue: 10,000
•    Uniques/Month: 2,727
•    Min Bid: $8 000

Description:

I am selling my website and business. The business has been established for 14 Months.

The site is:  (www.designertimepiece.com)

Starting revenues were zero, now they Avg $10,000 a month and some months go close to $14,000.

The website has been custom designed by a Design and Graphics company.

The Design company will also change the banners on the website for you once a month to show new sales we are having.

The website is fully paid off, it has a shopping cart system and email accounts with the domain name.

When you buy the business you will have no Debt or Liability because I will pay everything off before transferring the website, domain and company name over to you.

You don’t have to carry any inventory unless you choose to.

You order from our Authorized supplier after you receive an order and receive payment from the customer. The supplier ships the watch to the customer.

Website Hosting has also been prepaid for 1 year, so no worries about that.

We serve customers from all over the world, so great growth potential. 30% of our business is from our of the country.

You will also get with the deal our customer data base of customers that have bought from us in the past year, close to 1,000 customers.

Lastly this is an established running business, with orders every day. Meaning if you take over on November 1, chances are you will have cash in the account from orders by the next day.

AND FINALLY the timing for this sale is perfect with Christmas coming up and everyone knows retail makes 40% of their yearly sales in Nov/ Dec.

Revenue Details:

Top selling products are Men’s Citizen Watches

We also make a good margin on Seiko Watches for Men and Women

Traffic Details:

google.com
yahoo.com
froogle.com
nextag.com
pricegrabber.com
sortprice.com
graphicstylus.net