To tell the truth, I have no experience of selling perfume online – it was always my belief that fragrance products are sort of those that require customers touch and smell participation.
My idea was – it is OK to buy some brand discount perfume that you are familiar with, but it is not good products to build your entire online business.
It looks like I was wrong, just a few case studies from our selection:
Dropship Fragrance / Perfume
Another Dropship Fragrance Business Case Study
Dropship Fragrance and Perfume Products
It looks like fragrance products are quite good online sellers AND they have quite high potential for revenue.
Where to start your search for perfume dropshippers? I would begin with these two websites – check the available wholesale fragrance dropshippers lists here and here
Today’s fragrance case study is not a cheap business to acquire if you choose to go that way. But what you would learn (as most our readers are pure eBay players) is that it is possible to build your website backend operation in such a way that you are able to run your multi channel sales (including eBay and Amazon) through your online store.
Profitable E-commerce Store – $7000 Profit Per Month * Must See*
Fully developed site – excellent package – priced for quick sale
• URL: www.fragrancecity.co.uk
• Established: Thu Jan 05 2006
• Uniques/Month: 29,000
• Page views/month: 29,734
• Monthly Revenue: 37,000
• Google Pagerank: 3
• BIN: $80 000
Description:
www.FragranceCity.co.uk
www.CherishPerfumes.com
We have developed a truly unique business since 2006, that has seen recent turnover reach $446,000 and 2008 projections showing turnover to exceed over $600,000.
The business provides a range of health & beauty items from Branded Fragrances, leading brands in skincare and Cosmetics all at competitive prices and with the ease of ordering via the Internet. The website features on all major search engines and is heavily optimised through its clever management system. We have invested heavily into a powerful e-commerce management tool, which is an easy to configure and manage online retail application, integrating with a choice of merchant clearing systems and offering a range of management reports to ensure the smooth running of the business.
Fragrance City has also appeared in glossy magazines ranging from Glamour, Cosmopolitan and Brides featuring our products.
This is an extremely desirable opportunity to acquire a lucrative business, which is well established within the online market place and has tremendous growth potential.
The Website:
With the shopping cart backend control panel, you can manage all aspects of the store. Built into the backend control is an advanced marketing and promotion system and an advanced statistics package including a live view of customer shopping at the site.
• Professionally developed e-commerce website
• 4 Year old Domain Registered in 2000
• 0800 Toll Free number that goes with the new owner
• 3 step checkout process
• Unique page titles, descriptions on every product page
Advertising & Marketing:
Fragrance City has been optimised by a professional team to perform well in search engines. Currently we have managed Google and Overture in an action campaign to help make the most of google addwords. We have now achieved a Page Rank of 3 and both sites are listed with all major directories.
Products and Suppliers:
We have two main suppliers, who offer a drop ship service & a credit facility . They offer a huge catalogue of inventory which you can choose to stock. We do not hold any stock – orders are processes daily with suppliersand customers.
System & Software:
We have had designed a special software which enables orders to be placed with suppliers at the click of a button via a packaging software (This comes with full licenses, codes & support). This intelligent software collates all orders from different merchants, Shop.com Amazon, Ebay, Fragrance City at the click of a button and is ready to be emailed to the supplier, and it then prints out labels and invoices ready for packaging.
What’s Included in the package:
Fragrance City operates as a Limited Company
Cherish Perfumes operates as a Limited Company
The websites work in conjunction with the following accounts:
- SHOP.COM
- EDIRECTORY
- AMAZON
- EBAY
And have the following key features:
- A Database of 25,000+ Customers
- Link Services
- Backlinks
- Organic Search Results
- A page rank of 3
- Group mail Campaign Manager
- Packing Partner Software
- Inventory 2,200+ Products
- Online presence for over 2 years
- Search optimisation
- Google & Yahoo account Managers
- 0800 Number for sale
We were on Amazon and Ebay – but these accounts were closed down due to feedback – we were on 92% and they require 95% – We want this to be clear and honest – we have opened new accounts, but all our feedback and sales on those accounts CAN be accessed and verified.
All listings for ebay are already prepared, as are the feeds for amazon with barcodes, pictures etc.. Please note these feeds do take a long time to prepare. But it’s only a matter of logging on and creating a new account and you can start selling immediately.
accounts
There is a data trail of all hits, orders etc.. all statistics can be viewed online. We also have a set of accounts in place for our records, which are available to serious buyers only.
This business requires minimal amount of time, roughly 1.5 hours per day dealing with customer queries via email, and placing orders with suppliers.
Financials:
- Revenue screen shots are available on request.
- Sales are generated from different sources including the websites Fragrance City & Cherish Perfumes, Shop.com Amazon.co.uk, Edirectory & Ebay.
- A record of all business sales & costs have been kept.
Training – Transfer:
The site is sold complete, as it is and in working order to include all rights to software and domain name. Payment is due in full within 5 days of the end of auction. As soon as payment clears the site and domain will be completely transferred.
I will make this transfer fast and easy for the new owner. We offer 60 days full support via phone/msn/email until the new owner is comfortable on their own. .
Future Potential:
Fragrance City is only at its early stages and the new owner will reap the rewards of its great business success over the past few years. This online business has great potential to grow further with more aggressive advertising methods using google and directories which at the moment have been used but not to their full capacity. With the nature of the type of business there are many peak & troph occasions in sales. Christmas (Quarter 4) being the optimal period of growth where you can reach revenues of $318,000 with net profits of $72,000 and late Q1 & Q2 being slightly a quieter period for sales.
Affiliate Programs – Fragrance City does not offer this but if the new owner was to implement this it would increase awareness and sales.
Online forums / blogs / blog postings – this again is another fantastic avenue to persue – this would drive huge amount of free hits to site but again this has not been implemented.
Traffic Details:
TOTAL HITS 4499225
2006 Hits: 94951
2007 Hits: 356810
2008 Hits: 215776 ( to July 08 )
