No Time For Complicated Seo Blogging Software: How Can a Simple Blog Help Your E-Business
Have you ever run across a blog browsing the Internet? Sure you have. What are blogs? Generally speaking, blogs are kind of Internet journals. The authors of blogs share their ideas and feelings with their readers (as a rule, in an informal tone). It looks like the authors have a friendly conversation with the audience. At the moment, blogs are incredibly popular over the Internet and they are gaining more and more popularity each day. But only few online retailers realize that blogs can be real assets for their e-business.
How to Start?
There are a number of ways to start your own blog. For instance, a free service like BlogSpot.com or Blogger.com. You need to set up an account and start blogging. In order to start a blog on your site you have to install some software (for example, SixApart.com).
Take your time to build a base of permanent readers. At the same time you can try the following technique: draw traffic to your own blog by posting and leaving comments on the relevant blogs. Go to a social bookmarking site (like propeller.com) and find blogs that have a similar topic as your own. Link to the blogs that have worthy content and can be useful for your readers. You can also contact the owners of these blogs and try to persuade them to link to your blog.
But let’s assume that you have a product site. It doesn’t mean that all you have to do is write about the product itself. Write about things somehow linked to your product.
Anthony Perry, BlogAds.com, says:
“You can make your customers feel empowered if you inform them to make their own decisions, as opposed to just beating them over the head, saying, ‘This is a great product! You should buy it!’”
3 Major Pluses of Blogging
A decent blog has a number of advantages:
- Do you want to persuade your potential customers that there is a real person behind your site? The best way to do it is write blog entries. Blog can help you create the effect of customer trust and loyalty to your brand
- If you give your clients useful knowledge they are more likely to return to your site. Experience shows that the more time clients spend on a site the more likely they will return there. If you are able to give your readers valuable information you will be able to sell them your products.
- Feedback is king. Try to get as much feedback on your products, your site, and your customer service as possible. Your customers will leave comments and thus you will see what products they are interested in. Perry continues: “Blogging’s a tool that lets you communicate with your customer base in a way that’s far more intimate than a monthly e-newsletter.”